Santwana Shastri

SANTWANA SHASTRI Objective Fulfill our client's business goals & expectations and deliver creative and measurable results to our clients. Serving clients with utmost attention and time. Quality of the work and the brand perspective is what I believe in. PROFESSIONAL EXPERIENCE 1-Freelance Web Designer& Developer and SEO Web Wide Creation July 2011 – Sept 2015 Designing and developing websites for service, product. Execution of Search Engine Optimization on a continuous basis Continuous review and active management of website and other online assets. 2-Digital Marketing Consultant Thrivedigital Oct 2015-Present JOB PROFILE 1-Search Engine Optimization * On-Page Optimization(Meta tags, Keywords, site maps,robots.txt,W3C validation, canonical tag) * Off Page Optimization(directory submissions Article submission, Social Bookmarking, classified posting, one way two way link buildings) 2- Social Media Marketing * Running Ad Campaigns from Facebook(Carousal ads ,Message ads, catalogue ads and lead campaigns to generate more potential Leads & Conversions. Based on the research) * Managing and Creating Bidding Strategies for Facebook ads while targeting the right audience * Increasing website conversion through the Facebook Ad's * Creating pages for clients and increasing fan base through Organic and Paid ways * Increasing Brad Awareness * Integrating social media into website and blogs * You tube marketing, LinkedIn marketing, Instagram marketing. 3- Google Ads * Pay per click marketing * Bidding * Display network campaigns * Mobile marketing * Video marketing 4- Google Webmaster Tools * Search console * Crawl & Fetching * Testing site maps & Robots.txt 5- Email marketing * Electronic marketing * Using mail-chimp to create email marketing campaigns * Marketing commercial message to a group of people using email data base 6- Website designing development CMS ,WordPress. * Creating complex website for small and medium business *WORDPRESS Responsive websites , edit website, theme customization, theme update. * Use of different plugins to enhance the website, plugin edit * Integrating all SEO images and SEO plugins in the website * Creating E Commerce websites with various features like payment gateway , social media , membership , shipping ,cart etc Education Advance Diploma in Digital Marketing (2014) from Softpro Computer Academy Anderi, Mumbai, India. Masters in Web Desings(2013) from Softpro Computer Academy Anderi Mumbai, India. Post Graduate Diploma in Internet & Web Technology (PGDIWT) from CMC Ltd., New Delhi, India-(2000 ) Diploma in Software Technology (DST) from CMC Ltd.New Delhi, India-Feb1999 to Mar 2000 Post Graduate Diploma in Marketing from Indira Gandhi National Open University, India 1999 - 2000 (1 year) M.A. English Literature 2years-) from Barkatulla University Bhopal Madhya Pradesh. Skil Set -Search Engine Optimization( Expert on Best SEO ON Page and OFF Page Optimization), -Social Media Marketing(facebook, LinkedIn, twitter, Instagram), -Google Ads(Pay per click marketing, Bidding , Display network campaigns, Mobile marketing, Video marketing), -Email marketing, -Website designing development CMS ,WordPress(Specialized in WORDPRESS Responsive website development using Elementor, Divi and Visual Composer etc.). Languages known Hindi, English Email - Regards Santwana Shastri