Santosh Kumar Vaishya | Freelancer Resume

Santosh Kumar Vaishya Greater Paris Metropolitan Region linkedin.com/in/santoshkumarvaishya- Summary I am passionate about anything that involves marketing and business. A little while ago, I wanted to learn how to start a business and for that, I joined an Entrepreneurship course at the university. There my professor recommended reading 'Zero To One' by Peter Thiel, The Co-founder of PayPal. In one of the chapters, he mentioned that the entrepreneurs spend so much time in perfecting their products but no eﬀort on how they will reach to the potential customers. How they will market their product(s) and who will be their first buyers? There I decided that before I start my own business, I am going to learn everything to do with marketing so that I can create a predictable sales system for my business. Hence, aer finishing that book, I started reading about Marketing, Buying behavior, and Human Psychology. Aer a while, I wanted to implement what I just learned in the last 6-8 months. But I didn't where to start. One day, on YouTube I watched a ad for Facebook marketing course by Kevin David and I was kind of enticed about how to use Facebook for marketing. Therefore, I end up joining the course and understood how all those concepts of marketing, buying behavior, and some additional ones that I learned fit in Facebook marketing. However, while I was attending the Facebook marketing course, Kevin was sometimes referring to marketing techniques of Ryan Deiss, The CEO of digitalmarketer.com Aer finishing this course, I signed for newsletters from digitalmarketer.com and end up being their lab member. I learned further concepts of digital marketing and how this can be a key player in helping businesses to grow profitably & predictably. So why exactly Digital Marketing? We can actually target only the people whom we want to show our ads to. We will only pay for our ideal customer to see our ads; this increases our conversion rate and decreases the amount that we have to spend to convert leads into paying customers! How awesome is that!!! Since we are only showing our ads to our ideal customer, we are getting much more for our money. We can spend very little, to get a lot back in return. But, before doing anything, we need to first answer these questions: # Whom Do We Serve (Our Typical Customer Avatars)? # What Value Do We Provide And How To Articulate That (Developing Statement of Value Or Core Message)? # How Can We Reach To Customers (Craing Customer Value Journey Canvas)? Santosh Kumar Vaishya - page 1 Let's find the answers together and leverage digital marketing to acquire more customers for your business profitably & predictably. Experience Social Media Marketer & Strategist I Helping Businesses To Grow Freelancer Nov 2019 - Present (8 months +) I am a freelance marketing specialist in running Facebook, and Instagram ad campaigns for businesses to generate quality leads and sales in a cost-eﬀective way. Marketing on Facebook is truly awesome because I can actually target only the people whom I want to show my clients's ads to. It means paying the ideal customer to see the ads; this increases the conversion rate and decreases the amount that have to spend for converting leads into paying customers. I do this by…. # Only showing ads to people highly likely to buy or use the clients' product(s) or service(s) # Appealing consumer pain points, emotions, and desires to increase conversions # Optimizing budget so I don’t waste the clients’ money on things that won’t bring any revenue. Here’s what I do for the clients... # Create an ads campaign for lead generation to obtain the prospect's name, email, and phone. Ultimately this is how we capture leads! # Research and target the clients’ ideal customers. This is how we will obtain cheap leads that convert into real sales. # Manage the clients' entire ads campaigns. They get fresh leads emailed or directly to CRM the second they come in. Ultimately, my job is to make sure that the clients' businesses are performing at its ultimate best! GoHighLevel Marketing Automation Specialist I Providing Solutions For Lead Nurturing & Closing Freelancer Mar 2020 - Present (4 months +) I am a GoHighLevel marketing automation specialist, creating funnels, triggers, campaigns and settings based on best practices & industry standards for my clients. Through GoHighLevel, my clients are saving dozens of hours a week in manual follow-up eﬀorts once they get started... and begin increasing their customer growth in just 7 days or less. I employ typically 3 main snapshots for various types of businesses that I work with: 1. Brick and mortar (for gyms, fitness centers, dentists, med spas) 2. In house service (for pest control, house cleaning) Santosh Kumar Vaishya - page 2 3. Phone Call or consulting (for real estate agents, coaches) Also there are several configurations that I employ with each snapshot to bring awesome results for my clients. Here one configuration. When I am running Facebook Lead Generation campaign for any client, I integrate the Facebook lead form into the GoHighLevel. So, if somebody fills the form, they automatically get an SMS and email as triggered by the action of lead form submission. The SMS and email send a link to the client's calendar to book an appointment. This action of booking an appointment triggers another set of SMS and email about appointment confirmation and subsequent remainder SMSs and emails. If the lead doesn't show up for the appointment then I put the lead in the no show campaign which triggers another set of SMSs and emails to book another appointment if the lead due to some reasons couldn't make it to last one. This is one configuration for Facebook ads to nurture and close leads. I also use another configuration called database reactivation where I utilize a client's old customer database to bring new appointments. Here we do the SMS and email broadcasting to small chunks of people from the customer database. The response rate varies from 5% to 15%. Through the database reactivation campaign, I generate new appointments for the client for free without spending anything on ads. Just utilizing the asset the client already has. Education Paris-Sud University (Paris XI) Master's degree 2019 - 2020 KTH Royal Institute of Technology Master's degree 2018 - 2019 Delhi Technological University (Formerly DCE) Bachelor's degree 2014 - 2018 Licenses & Certifications Community Management Specialist - DigitalMarketer CREDLY- Ecommerce Marketing Specialist - DigitalMarketer CREDLY- Analytics & Data Specialist - DigitalMarketer CREDLY- Optimization & Testing Specialist - DigitalMarketer CREDLY- Direct-Response Copywriting Specialist - DigitalMarketer CREDLY- Email Marketing Specialist - DigitalMarketer CREDLY- Social Media Marketing Specialist - DigitalMarketer Santosh Kumar Vaishya - page 3 CREDLY- Content Marketing Specialist - DigitalMarketer CREDLY- Search Marketing Specialist - DigitalMarketer CREDLY- Customer Value Optimization Specialist - DigitalMarketer CREDLY- Customer Acquisition Specialist - DigitalMarketer CREDLY- Digital Marketing Strategist - DigitalMarketer CREDLY- Google Ads Video Certification - Google Ads Issued Jun 2020 - Expires Jun- Google Ads Display Certification - Google Ads Issued Jun 2020 - Expires Jun- Google Ads Search Certification - Google Ads Issued Jun 2020 - Expires Jun- Shopping Ads Certification - Google Ads Issued Jun 2020 - Expires Jun- Google Ads App Certification - Google Ads Issued Jun 2020 - Expires Jun- Google Ads Measurement Certification - Google Ads Issued Jun 2020 - Expires Jun 2021 Honors & Awards Certified Digital Marketing Strategist - DigitalMarketer Jun 2020 Digital Marketing Strategist certification is the most comprehensive digital marketing training in the industry. Certified Digital Marketing Strategists are well versed in the foundation of DigitalMarketer’s curriculum: The Customer Avatar Canvas, Your Core Message Canvas, and The Customer Value Journey. And possess in-depth knowledge of social media marketing, digital advertising, search marketing, email marketing, content marketing, community management, and data and optimization. Recipients of the “Certified Digital Marketing Specialist” designation must complete an advanced 16-hour, 10 modules, 110 lessons online course, and pass a 75-questions final exam that tests on the full spectrum of digital marketing tactics and strategies. When combined with the training in this Master Class, the final Santosh Kumar Vaishya - page 4 exam certifies to the public that the recipient has attained a level of competence appropriate for professional practice. Certified Customer Acquisition Specialist - DigitalMarketer Mar 2020 Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traﬀic channels such as Google, Facebook, and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers they are able to deliver those leads and customers at a PROFIT. Recipients of the "Certified Customer Acquisition Specialist" designation must complete an advanced, 6 modules, 35 lessons online course and pass 6 quizzes and a final exam that tests on the full spectrum of paid traﬀic tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Certified Customer Value Optimization Specialist - DigitalMarketer Mar 2020 Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of funnel for onboarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the leaks and deliver a truly OPTIMIZED conversion funnel... Recipients of the "Certified Customer Value Optimization Specialist" designation must complete an advanced, 6 modules, 56 lessons online course and pass 6 quizzes and a final exam that tests on the full spectrum of conversion funnel optimization tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for profession practice. Certified Social Media Marketing Specialist - DigitalMarketer Jun 2020 Certified Social Media Marketing Specialists are uniquely qualified in the newest strategies (by social platform) to draw organic traﬀic to a business's social media sites. Skilled to develop a social media calendar and develop a schedule for a post to make sure the content is relevant and top of mind for the audience. Trained in how to leverage influencer marketing and see if it is right for the business's overall marketing goals. Recipients of the Social Media Mastery designation must complete a comprehensive 8 hour and 10-minute training laid out over 7 modules covering everything from general strategy to top-level tactics by social platform. When complete, the student will be required to pass a 50 questions multiple choice final exam on the full spectrum of social media tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the course training, the final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Certified Search Marketing Specialist - DigitalMarketer Jun 2020 Santosh Kumar Vaishya - page 5 Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms. Recipients of the "Certified Search Marketing Specialists designation must complete an advanced, 5 modules, 70 lessons online course and pass 5 quizzes and a final exam that tests on the full spectrum of search marketing methods including keyword research, optimized asset creation, channel optimization and oﬀers ascension. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Certified Ecommerce Marketing Specialist - DigitalMarketer Jun 2020 Ecommerce Marketing Specialists are uniquely qualified to help businesses optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traﬀic generation, this masterclass contains everything needed to compete in today’s ecommerce landscape. Recipients of the “Certified Ecommerce Marketing Specialist” designation must complete an advanced, 5 modules, 40 lessons online course and pass 5 quizzes and a final exam that tests on the full spectrum of ecommerce marketing tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. Certified Email Marketing Specialist - DigitalMarketer Mar 2020 Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only eﬀectively follow up with fresh leads and customers they know how to cra email campaigns that get delivered, get opened, and most importantly...get clicked. Recipients of the "Certified Email Marketing Specialist" designation must complete an advanced, 7 modules, 48 lessons online course and pass 7 quizzes and a final exam that tests on the full spectrum of email tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Certified Direct-Response Copywriting Specialist - DigitalMarketer Mar 2020 Certified Direct-Response Copywriting Specialists are uniquely qualified to help brands and businesses get people to take specific, measurable actions — driving them to make purchases or become sales leads. They are trained to write copy for oﬀline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads. Recipients of the "Certified Direct-Response Copywriting Specialists" designation must complete an advanced, 6 modules, 41 lessons online course and pass 5 quizzes and a final exam that tests on the full spectrum of direct-response copywriting methods and selling via the written word. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Santosh Kumar Vaishya - page 6 Certified Content Marketing Specialist - DigitalMarketer Jun 2020 Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program.#They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traﬀic to leverage content across the social web. Recipients of the "Certified Content Marketing Specialists” designation must complete an advanced, 6 modules, 40 lessons online course and pass 6 quizzes and a final exam that tests on the full spectrum of fullfunnel content marketing methods including customer avatar creation, blog marketing, metric tracking, and content distribution. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Certified Community Management Specialist - DigitalMarketer Jun 2020 Certified Community Management Specialists are uniquely qualified to help brands and businesses create, grow, and maintain thriving online communities that drive business value - providing a powerful tool to build leads, sales, and loyalty. They are trained to properly apply communities into the marketing mix that benefits both brands and community members, transform traditionally transactional customer relationships into strong emotional bonds, and keep the community environment safe through proactive and reactive moderation strategies. Recipients of the "Certified Community Management Specialists" designation must complete an advanced, 7 modules, 58 lessons online course and pass 7 quizzes and a final exam that tests on the full spectrum of building a thriving community and how to tie it to business needs and goals. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Certified Optimization & Testing Specialist - DigitalMarketer Mar 2020 Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traﬀic you ALREADY HAVE. Recipients of the "Certified Optimization & Testing Specialist" designation must complete an advanced, 7 modules, 4- lessons online course and pass 6 quizzes and a final exam that tests on the full spectrum of paid traﬀic tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Certified Analytics & Data Specialist - DigitalMarketer Mar 2020 Certified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traﬀic strategies to website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches. Santosh Kumar Vaishya - page 7 Recipients of the "Certified Analytics & Data Specialist designation must complete an advanced, 7 modules, 72 lessons online course and pass 7 quizzes and a final exam that test on the full spectrum of data collection and analysis, including both fundamentals as well as advanced, proprietary methodologies. When combined with the course's knowledge, the final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice. Certified Google Search Ads Specialist - Google Ads Jun 2020 Certified Google Search Ads Specialist passed the Search Advertising exam which covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network. Certified Google Search Ads Specialist exhibits the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. By earning the Google Search Ads Certification, Google recognizes their ability to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Search strategy with wider company marketing plans Generate a plan to increase leads, sales or web traﬀic using Google Search Develop a plan to reach new and existing customers with Google Search Audiences Ensure your Search marketing plan is aligned with your digital marketing budget Certified Google Display Ads Specialist - Google Ads Jun 2020 Certified Google Display Ads Specialist passed the Display Advertising exam which covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns. Certified Google Display Ads Specialist demonstrates their ability to develop eﬀective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Display Ads Certification, Google recognizes their ability to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Display strategy with wider company marketing plans Generate a plan to increase awareness, consideration, action and retention using Google Display Develop a plan to reach new and existing customers with Google Display Audiences Ensure Display marketing plan is in alignment with digital marketing budget Certified Google Shopping Ads Specialist - Google Ads Santosh Kumar Vaishya - page 8 Jun 2020 Certified Google Shopping Ads Specialist passed the Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. Certified Google Shopping Ads Specialist demonstrates knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: Understand how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet your marketing objectives Use Local Inventory and Local Catalog ads to drive online and in-store traﬀic Learn how Google solutions help connect retailers with shoppers and boost business Discover how Showcase Shopping ads impact consumers at the start of their purchase journey Certified YouTube Video Ads Specialist - Google Ads Jun 2020 Certified YouTube Video Ads Specialist passed the Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. Certified YouTube Ads Specialist demonstrates an understanding of how to tell eﬀective stories on YouTube to reach potential customers along the entire purchase journey at scale. By earning this Certification, Google recognizes your ability to: Understand how YouTube's value for creators, users and advertisers can drive brand performance Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey Develop a strategy that eﬀectively uses YouTube video formats to grow awareness, increase consideration, and drive action Incorporate creative strategies for telling eﬀective brand stories on YouTube to capture your audience's attention Certified Google Apps Ads Specialist - Google Ads Jun 2020 Certified Google Apps Ads Specialist passed the App Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing app advertising campaigns across Google properties and the web. Certified Google App Ads Specialist understands the fundamentals of campaign creation and advanced optimization strategies. Santosh Kumar Vaishya - page 9 By earning the Google Apps Ads Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a specific marketing goal Elevate the performance of an App campaign with advanced strategies for campaign, creative and measurement excellence Enhance app quality and discoverability Certified Google Ads Measurement Specialist - Google Ads Jun 2020 Certified Google Ads Measurement Specialist passed the Measurement which exam covers basic and advanced concepts, including best practices for measuring, and optimizing video advertising campaigns across Google properties and the web. Certified Google Ads Measurement Specialist understands the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. Skills Digital Marketing • Social Media Marketing • Marketing Automation Strategy • Marketing Strategy • Facebook Marketing • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • B2B Marketing • Email Marketing • Lead Generation Santosh Kumar Vaishya - page 10