Santiago Londoño Valencia

1 SANTIAGO LONDOÑO VALENCIA MARKETING AND SALES MANAGER SPECIALIST NATIONAL AND INTERNATIONAL MARKETING PROFESIONAL Phone number and Whatsapp: - E-mail:-Nationality: Colombian PROFE SSIONAL PROFILE Professional in national and international marketing with an emphasis on senior management. Specialist in marketing and sales management, trained to plan, establish, direct and control strategy, marketing and sales processes aimed at satisfying the needs of the internal and external client of an organization. Aware of market trends and demands, analyst of the economic and socio-cultural reality of different sectors of the economy. Responsible, enterprising, critical, creative and innovative. Responsive to situations under pressure, with the ability to act appropriately individually or in groups, tolerant and proactive regarding positions and attitudes in work teams, focused on principles of high professional ethics and achievement of business objectives. Santiago Londoño valencia 2 PROFESSIONAL FORMATION University of Manizales SPE C IAL IZ A TIO N I N M A R KE TI NG AN D SAL E S M A NA GE M E N T- University of Manizales NATIONAL AND INTERNATIONAL MARKETING- SEMINA RIO MENOR HIGHSCHOOL L ANGU AGE S Spanish: Native English: C1 ABILITIES           Virtual platform SAP: Sales, purchase, leads, stock, logistics, accounting, billing. SEO and SEM Social media marketing Quick learner CRM Negotiation B2B y B2C Commercial management Commercial planning Ofimatic tools Community management Santiago Londoño valencia 3 EXPERIENCE CONDROGAS Work position: CMO – Chief Marketing officer January 2021 – November 2021 Functions:              Formulation of marketing strategies for digital and physical channels Community Manager. In a month it was possible to double the number of followers in a market without a digital community Guideline strategies in Google Ads and social networks. Campaign management, dissemination of information Management of two brands within an umbrella brand Joint work with a team of 60 people and 19 points of purchase Unification of information for management processes, commercial management, financial management and points of purchase Creation of marketing and commercial objectives. Benchmarking brand activities and events Commercial relationship with customers and suppliers positive achievements in organic positioning of brands in google and social networks despite not having an active website and marketing activities at the point of purchase Managed accounts on facebook and instagram: @condrogas and @skinlifemanizales Santiago Londoño valencia 4 INDUMA SCA Work position: N a t i o Creation n a l s a l e s m a n a g e r April 2020 – December 2020 Functions:             Commercial projections Sales team coordination Management of commercial KPI Sales reports and presentation to the board of directors Client prospecting Negotiation Monitoring of objectives, indicators, portfolio and sales. Handling of objections and post-sale Integration of processes: production, commercial, financial, customer service, marketing and after-sales. Marketing strategies and opening of national and international markets Customer portfolio management Management of financial, human and equipment resources of the commercial area. Santiago Londoño valencia 5 DIPROCON INGENIERIA Work position: COMMERCIAL REPRESENTATIVE October 2016 – february de 2020 Functions:               Commercial strategies (digital and physical media) Market research Definition of budgets and objectives Forecast and sales plan Sales and revenue reports and statistics Client prospecting Direct sale Customer service and advice after-sales service telemarketing Advertising campaigns Definition of budgets and objectives Billing Forecast and sales plan Santiago Londoño valencia 6 PAPELES NACIONALES Work position: DEMAND COORDINATOR January 2012- April 2013 Funciones:              Verify the implementation at the point of purchase of the brand's market and visual strategy. Guide activities aimed at the shopper. Diversify products according to outlay and market niche. Coordinate, evaluate and direct promotional staff at brand events. Distribution and shelf position of merchandising material. Coordinate and supervise trade activities, according to each market niche, disbursement and category strategy Sales force coordination Consumer Marketing Organization of events: introduction, positioning, promotion. Brand presence at points of sale and trade marketing events Wholesale Brand and product development Sales logistics Santiago Londoño Valencia Santiago Londoño valencia