Santiago Jofré
Born in 1984 - Married (2 kids)
Tejas del Sur III, Block 25 House 9
Malagueño, Córdoba Argentina
Cell phone: (--Senior Executive with business development experience leading digital businesses in top Companies,
with P&L responsibility and people management. Solid digital background and General Management
executive education, with special interest in people relationships and user-oriented business models.
PROFESIONAL EXPERIENCE
Grupo OSDE
1. Head of UX, Córdoba Office. Nov 2019 - Present. Developing UX/CX plan.
2. Head of Interturis Business Unit (www.interturis.com.ar) - Córdoba Office. March 2017/ Nov 2019.
Main goals & responsibilities:
Lead multidisciplinary team, sales & back office, 17 HQ.
Business Development - Sales & Marketing plan execution (Sales Force management, traditional media
advertising, events, digital marketing campaigns). P&L: +USD 6M Gross Bookings.
Despegar.com
Business Development Manager, Hotels Business Unit – Argentina. Jun 2016/ Feb 2017
Main goals & responsibilities:
P&L: +USD 280M Gross Bookings/ +USD 50M Revenue/+USD 11M EBITDA.
Business Development (Marketing actions, Hotel Chains and Tourism Entities agreements, competitors
mapping, banking & payment methods agreements, Desktop & Mobile traffic + conversion web rates).
Thomson Reuters
1. Marketing Manager– Legal Business Unit, South LatAm. May 2015/ Jun 2016. Main responsibilities:
Develop Marketing Plan, execution and follow up – MKT budget administration. (+USD 800K).
Campaigns planning, execution and follow up.
Market potential sizing - segments and market share.
2. Management Associate Program (MAP) – Jun 2013/ May 2015.
MAP main goal is to build a pipeline of future leaders by attracting and developing diverse, top-tier MBA
talent. The program consists of 4 six-month rotations through different BU´s, where Associates are
exposed to local and global high priority projects.
Grupo OSDE –Córdoba Office. Aug 2008 – December 2011. Internal Auditor – Planning & Control.
EDUCATION
International Exchange Program, Darden Graduate School of Business (Univ. of Virginia USA) 2013.
MBA Full time, IAE Business School 2012.
Bachelor of Business Administration, Universidad Católica de Córdoba 2009.
DIGITAL BACKGROUND
Digital House: Full Stack Web Development, Córdoba 2019.
MIND: Digital Business Management program. Universidad de San Andrés 2018.
Digital Marketing Google Certifications: 1) Advanced Google Analytics. 2) Google Analytics for
Beginners. 3) The Fundamentals of Digital Marketing.
NON-PROFIT VOLUNTEERING: Fundación 180 http://fundacion180.org.ar/ Board of Directors active member.
LANGUAGES: Spanish native, English advanced fluent.
