Santiago De La Torre Llorente

SANTIAGO DE LA TORRE LLORENTE VISA/PASS Currently residing in Malaysia, and able to work WITHOUT an Employment Pass. PERSONAL SUMMARY Accomplished leader with a focus on building high-performing teams and launching new business initiatives. Demonstrated success in business development and strategic partnership management across various sectors, ensuring value for all stakeholders. Expertise in creating partnerships and driving revenue growth through innovative strategies. Committed to improving processes that enhance partner engagement and satisfaction. COMPETENCIES • • • • .. EXPERIENCE Leadership Highly Adaptable • Relationship Skills • Customer Oriented • Business Oriented Strategic Thinker Good Negotiator • Multicultural awareness • Data Driven • Self Starter BUSINESS DIRECTOR, 01/2025 - Current Grace S. Nathan Advocates & Solicitors, Petaling Jaya, Malaysia Lead finance, HR, operations, marketing, and sales/BD with P&L accountability. Drove +95% YoY case files and +118% revenue vs prior year. Led GSN's entry into the Financial Regulatory, Licensing & Compliance practice. Secured contract with a major financial GLC to advise the top 50 fintech startups in Malaysia. • Built relationships with the local financial regulators such as BNM, SC and KPKT as well as . • • • • COMMERCIAL HEAD, MY, 08/2024 - 12/2024 Seedflex Capital, Kuala Lumpur, Malaysia • Lead a team of 6 people within the departments of Sales, BD, Ops and Marketing. • Tripled the loan disbursed amount to merchants within 6 months. • Seedflex is an innovative fintech lending company providing embedded Shariah flexible credit products to SMEs in a state of the art seamless user journey. HEAD OF ADVERTISING & PARTNERSHIPS, 11/2021 - 08/2024 foodpanda MY, Kuala Lumpur, Malaysia • Created and built a new award-winning department within the Company. • Conducted data and ecosystem monetization through the sale of advertising and communication solutions to financial, retail and service industry partners. • Focused on identifying and creating value as well as custom made solutions to meet partner's goals. • Scaled the team from 2 to 9 team members. • Executed long term partnerships with fintech players such as Ant Financial, TNGD, Mastercard and VISA, and banks such as CIMB and RHB. • Generated 1.2M EUR in sales revenue within the first year. HEAD OF SOURCING - MALAYSIA, 01/2021 - 04/2021 SmartBite Sdn Bhd, Kuala Lumpur, Malaysia • Rebuilt and optimized the efficiency of the team and turned it into a high performing department. • Improved and optimized the visibility of the top suppliers within the platform that led to a 50% increase of their sales. • Planned and executed a new vendor acquisition strategy to have a presence in the top 30 cities of Malaysia by acquiring 150 new vendors. REGIONAL DESTINATION MARKETING MANAGER - APAC, 10/2019 - 08/2020 Hotelbeds Group, Kuala Lumpur, Malaysia • Spearheaded this new department covering the APAC region. • Engaged Tourism Boards across APAC. • Managed projects of ROI driven marketing partnership campaigns. • Successfully planned, coordinated and launched marketing projects with 5 different tourism boards during the Covid-19 global pandemic which generated an average of 30% growth in sales YOY. • Managed reporting and communication with top government stakeholders. SNR. ACCOUNT MANAGER - SOURCING, 01/2018 - 10/2019 Hotelbeds Group, Kuala Lumpur, Malaysia • Negotiated, signed and maintained multi-million Euro commercial agreements with hotel room suppliers. • Managed 75% of the hotel Commercial Strategic Partnerships in the entire Malaysian market, having an average growth of 300% YOY. • Signed exclusive rate and availability distribution agreements with key hotel partners worth more than 45M MYR (+10M USD). ACCOUNT MANAGER - SOURCING, 10/2015 - 01/2018 Hotelbeds Group, Berlin, Germany & Beijing, China • Managed projects and strategic optimization of hotel accounts across key markets, achieving significant portfolio growth and market expansion. • Drove 78% YOY growth in MY, PH, and TW by identifying high-demand locations, securing competitive rates, and building key hotel partnerships. • Led a 6-month, complex account merging project across three subsidiaries in South Asia and Pacific regions, coordinating a team of 14 account managers. • Spearheaded expansion efforts in the Netherlands and Berlin, increasing the portfolio of hotels by 30% and 15% respectively, and achieving 50% YOY growth in these markets. EDUCATION UNED, Spain, 2011 BA: Tourism, Business Administration WEBSITES, PORTFOLIOS, PROFILES linkedin.com/in/santiagodelatorre/ VOLUNTEER EXPERIENCE • Voice 370 - KL, 01/01/19, 12/31/23, Assist in the planning and execution of the internationally televised Annual Remembrance Event of the missing Malaysian Airlines Flight MH-370. Symphonic Orquestra & Choir JMJ Madrid, 07/01/14, 08/31/15, Tenor Soloist and Section Leader. • Fjölskyldan-Líknarfélag, 06/01/07, 09/30/07, Awareness and mentoring for young people with emotional and substance abuse problems. • The Family International, 06/01/03, 08/31/03, Fundraising specialized in donation of goods from companies towards the building of a new center in the city, as well as expanding the collaborator network. • The Family International, 06/01/05, 08/31/05, Fundraising specialized in donation of goods from companies towards the building of a new center in the city, as well as expanding the collaborator network. • HOBBIES AND INTERESTS Rock climbing Scuba diving • Fencing • Strategy games • • LANGUAGES Spanish: Native French: Elementary (A2) #HRJ#ed64 48b1-2efe-457c-985e-dec752f239df# Native English: Proficient (C2) A2 C2