Santhosh Baranidharan

SANTHOSH BARANIDHARAN, PMP® Order-to-Revenue Lead | 10+ Years OTR Excellence | Solution Architect | LinkedIn PROFESSIONAL SUMMARY Order to Revenue Lead with 10+ years in Order Management, Billing Operations, and Accounts Receivable for high-growth SaaS and enterprise software companies. Deep expertise in CPQ, ERP, and billing platform integration (Salesforce, Oracle Fusion, NetSuite, Stripe, Zuora). Currently managing the complete order lifecycle from order intake and provisioning through billing, collections, and cash application at GitLab with 99.9% accuracy and 100% SOX compliance. Proven Leadership: 6+ years managing OTC teams | EMEA Expertise: Based in Netherlands, delivered 20+ European implementations | Scale: 10M+ monthly transactions, €100M+ revenue enabled | Compliance: SOX, GDPR, PSD2, ASC 606 KEY ACHIEVEMENTS • Enabled €100M+ in subscription revenue through successful billing platform implementations • Increased operational efficiency by 40% via automated billing processes and system optimizations • Led 50+ enterprise implementations with 100% go-live success rate across diverse industries • Reduced billing errors by 90% through robust architecture design and quality controls • Managed billing operations for 500,000+ active subscriptions processing 10M+ monthly transactions PROFESSIONAL EXPERIENCE Leading Order to Revenue operations for SaaS platform | 10M+ monthly transactions | 50+ countries Order to Revenue Leadership (Complete Order Lifecycle): ◦ Oversee complete order lifecycle - from order management and provisioning to invoicing and payment collection, ensuring accuracy, timeliness, and compliance at every stage for €50M+ ARR ◦ Lead an 8-person Order to Revenue team across EMEA/US with 3+ years of proven leadership experience, implementing seamless handoffs between US and EMEA teams ◦ Ensure SOX-compliant controls, segregation of duties, and audit readiness across all OTC functions - achieving eight consecutive clean audits ◦ Lead month-end close reconciliations across the Order to Revenue cycle - validating order data, usage records, billing, collections, and AR balances per accounting standards ◦ Create and monitor KPI dashboards for order management efficiency, billing accuracy, and AR performance, driving data-driven decision making Systems Implementation & Integration: ◦ Partner with global teams to optimize OTC systems, automate workflows, and integrate CPQ, ERP, and billing platforms (Zuora-NetSuite-RevPro architecture) ◦ Lead User Acceptance Testing (UAT) for new system implementations, product launches, and pricing changes - 15+ successful UAT cycles with zero production issues ◦ Drive automation initiatives, reducing manual billing effort by 60% while maintaining compliance ◦ Implement SaaS billing models, including subscription, usage-based, and hybrid structures ◦ Configure integrations with Stripe payment processing and Oracle Fusion for enterprise clients Cross-functional Partnership: ◦ Partner cross-functionally with GTM, Revenue Systems, Deal Desk, Legal, Product, Engineering, and Customer Support to improve order-to-cash experience ◦ Create and maintain operational documentation, including SOPs, playbooks, and training materials for team alignment ◦ Oversee regional workload balancing across time zones, ensuring continuous coverage ◦ Resolve customer issues and billing escalations within a 4-hour SLA Operational Excellence Metrics: ◦ Billing accuracy: 99.9% | DSO reduction: 15 days | SOX compliance: 100% ◦ Order processing time: 35% reduction | Cash flow visibility: 40% improvement Managed billing operations and order management systems integration ◦ Led a team of 5 engineers implementing order management and billing operations modules ◦ Designed CPQ to billing platform integrations supporting €10M+ transaction volume ◦ Implemented automation initiatives for order processing and provisioning workflows ◦ Established SOX compliance frameworks for billing system access and controls ◦ Partner with cross-functional teams, including Product, Engineering, and Customer Support Enterprise Order to Cash transformations for EMEA high-growth technology companies Major EMEA Implementations: ◦ GRAND VISION - Implemented subscription and usage-based billing across 7 European markets ▪ Integrated CPQ (Salesforce) with billing platform (Zuora) and ERP (SAP) ▪ Configured Accounts Receivable workflows with automated dunning ▪ Result: €10M ARR, 30% improved collections ◦ MIELE - IoT platform with usage-based billing models ▪ Designed order provisioning for 50,000+ connected appliances ▪ Implemented billing operations for consumption-based pricing ▪ Led UAT for product launch, ensuring seamless execution ◦ DAF TRUCKS - Fleet management subscription billing ▪ Complete order to cash implementation ▪ SOX-compliant revenue recognition setup ▪ Delivered 10% under budget Global Order to Cash implementations for enterprise software companies Order to Cash Excellence (20+ Implementations): ◦ HONEYWELL: Complete order management through accounts receivable setup with Vertex tax ◦ SOFTBANK ROBOTICS: Usage-based billing architecture for robotics-as-a-service ◦ FUJITSU: ERP integration (Oracle) with automated provisioning workflows ◦ TRICENTIS: CPQ implementation with complex pricing changes handling Technical Achievements: ◦ Implemented billing platforms integrated with NetSuite, Oracle Fusion, and SAP ◦ Configured payment integrations: Stripe, Metronome (usage tracking), Adyen, Worldpay ◦ Established month-end close processes and reconciliation frameworks ◦ Led system implementations with a focus on automation and scalability Foundation in enterprise systems and order management platforms ◦ Developed order management interfaces for Salesforce-Siebel integration ◦ Supported billing operations for automotive sector clients ◦ Participated in UAT and system implementation projects TECHNICAL SKILLS Order to Cash Platforms: ◦ CPQ: Salesforce CPQ, Zuora CPQ - complete configuration and integration ◦ ERP: Oracle, NetSuite, SAP - deep integration expertise ◦ Billing Platforms: Zuora (6+ years, all modules), Stripe, Metronome ◦ Order Management: End-to-end order lifecycle systems Billing Operations Expertise: ◦ SaaS Billing Models: Subscription, usage-based, hybrid structures ◦ Accounts Receivable: Collections, dunning, cash application ◦ Payment Processing: Stripe, Adyen, Worldpay, CyberSource integration ◦ Provisioning: Automated provisioning workflows and systems Compliance & Controls: ◦ SOX Compliance: Controls, segregation of duties, audit readiness ◦ Month-end Close: Reconciliations across order data, billing, and AR ◦ Revenue Recognition: ASC 606, IFRS 15 compliance ◦ European Compliance: GDPR, PSD2 requirements Technical Capabilities: ◦ Integration: REST/SOAP APIs, Webhooks, MuleSoft, Boomi ◦ Programming: SQL, Python, JavaScript, Apex ◦ UAT Leadership: Test planning, execution, deployment validation ◦ Documentation: SOPs, playbooks, and training materials creation CERTIFICATIONS & EDUCATION Professional Certifications: ◦ Zuora Platform (6): Billing Delivery Architect | Revenue | Administrator | Product Catalog ◦ Salesforce (6): Administrator | Platform Developer | CPQ Specialist | Service Cloud ◦ Project Management: PMP® Certified Education: ◦ MBA - Business Administration, Pondicherry University ◦ B.E. - Mechanical Engineering, Anna University Project Management: PMP® (Project Management Professional)