SANTANU DAS
Mobile:- Email -
Seeking assignments in Marketing & Promotion with an organization of repute where I can utilize my skills & experience to contribute in development of a value driven firm.
(A) PRESENT
Organization:CAMARENA (Capital Photo Service Pvt Ltd Kolkata December 2014 till date)
Role:Assistant Marketing Manager
CAMARENA was founded in 2009 as a specialty camera retail chain and is promoted by Capital Photo Service Pvt. Ltd. which is a pioneer in the photographic trade in India. The company has 13 branch offices across the country with over 300 employees. As a distributor, the company also has an exclusive partnership with Canon and Care Stream in the eastern region. Camarena is the largest camera retail chain in India.
Deliverables:
Till date handling Camarena Facebook Ads, Camarena Academy Group, Camarena E-Commerce website & Instagram with updates, posting on page, Group & Website. Creating Events on Facebook Page & updates of Events & activities on Group timeline.
Planning & Creating Brand presence by Digital Social Media Management.
Planning, Budgeting, Targeting focus customer & Upload Facebook Ads & News Paper Ads for promotion of events.
Up-loading & handling all products & queries of customers on Camarena E-Commerce Website.
Handling workshops by creating awareness via SMS & promotion of workshop on Camarena Facebook page & Coordination of the workshop activity.
Scheduling & coordination of Event & activities at different location of Camarena such as Kolkata, New Delhi, Gurgaon, Lucknow, Ranchi & Bhubaneswar.
Taking care of In-Store Branding & Promotion of stores for all location of Camarena.
Handling & dealing with all the vendors relates to marketing, promotion & branding.
Guidance & interaction with customers for sales promotion on Camarena E-commerce Website & successfully closed deals with customers for sale of products & accessories.
Preparation of reports & cost sheet of all the events conducted by Camarena with other Brand company.
Communicating with all the customers who are register for any events with Camarena like as Camarena Workshop, Adda’s , Photo-walks & Awards
Active member & team support for Camarena Academy Awards Event, held every year from 2016, 2017, 2018 & 2019 executing all the task & responsibilities given.
(B) PAST EXPERIENCES
1. Organization:Metalogic Systems Pvt Ltd Kolkata (November 2012 till August 2014)
Role:Sales Executive (Key Account Handling)
Deliverables:
Microsoft ERP Sales & ACL (Auditing software)
Generating fresh leads for ERP & ACL from manufacturing, SMB, FMCG companies
Understanding the client’s requirement & challenges faced before offering customized ERP solution
Product Demo with the Top management & consulting the client for challenges faced after implementation & purchase of licenses
Price negotiation for the License product, Deal closure and final implementation & go live.
Handling Clients in INDIA, Srilanka & Bangladesh for ERP, ACL & AMC Sales.
Generating new leads and introducing company’s product and services to the client.
Presentation in order to convince the client to sign off agreement.
Negotiation on prices for after sales support & SLA
Handling client query after AMC contract being signed off.
2. Organization:Mm9 Information Technologies Pvt Ltd (Gurgaon) - Jan 2011- Oct 2012
Role:Key Account Handling
Deliverables:
TCS-ION ERP Sales and Hardware Sales
Generating fresh leads for ERP sales from manufacturing, education and IT sector
Understanding the client’s needs and offering a customized ERP solution
Arranging demos to be conducted at client’s site for the solution
Offering competitive quotation, price negotiation and completing deal closure formalities
Coordinating after sales services & make sure repeat business comes in future
3. Organization:TERACOM Limited (Goa) – Oct 2009 to Dec 2010
Role: Marketing Executive
Deliverables:
Conducting market research & collecting information about the competitors
Marketing of optical fiber cables [OFC] all over India & for Exports.
Responsible for New Client Acquisition, Price Negotiation, Existing Client servicing & Cross selling/ Upselling the products to existing clients and Post sales services.
Handling and motivating team members to achieve monthly targets.
Preparing Monthly Target Plan, Debtors balance sheet & Quarter-wise sales reports.
4. Organization:Kundan Hyundai (Pune - Authorized Dealer of Hyundai) – Apr 2008 to Sep 2009
Role: Sales Consultant
Deliverables:
Handling corporate sales for the company.
Conducting market survey and gaining thorough knowledge of the Car market & Hyundai competitors
Part of training of level 2 and I 20 launch
QUALIFICATION
YEAR
DEGREE
BOARD/ UNIVERSITY
PERCENTAGE %
PG
2006-08
Masters in Marketing Management
University of Pune
57%
Graduation
2003-06
B.Com
M.S.U.(Baroda)
50%
XII
2002-03
HSC
CBSE
64%
X
2000-01
SSC
CBSE
45%
(A) Summer Internship during MBA at Kinetic Motors (May 07 – June 07)
Submitted Project on Segmentation, Targeting, Positioning of SYM Flyte-A KINETIC SYM Product
(B) Other Projects / Field Works
Industrial Visit to “Garware Wall Ropes”; Wahii to understand production operations at the factory
Field work at “Shoppers’ Stop” to Analyze its marketing policy against competitors
Field Work at “Dynamic Logistics” on Physical Distribution & Logistics Management
Conversant with Microsoft Word; Excel & PowerPoint.
Conversant with fundamentals of internet.
Effective communicator with proficiency of dealing with clients & maintaining efficient business terms with them.
Excellent Team member and People Manager.
Good communication skills and Interpersonal skills.
Exposure in corporate research; successfully completed research & analysis for Kinetic Motors.
Exposure to the Branding and Advertising fundamentals; assisted the Kinetic Marketing Team during the Pre-launch Activities for the SYM Flyte (Gearless 2-wheeler bike).
Also assisted the pre-launch activities for Kundan Hyundai (Authorized Dealership of Hyundai)
Class representative for marketing department 2007
Participant of debate, essay writing and drama competition at school /graduation level.
Winner of State level Cricket competition at school level.
Business quiz winner of IIMT-2007
Winner of shooting championship in graduation.
Date of Birth:9th June 1984
Permanent Address:Kolkata
Interests:Reading & Listening to music
Location Preference:Kolkata
(Santanu Das)
