Sanjay Godara

Sanjay Godara Contact Product Manager Phone Product Manager with 6+ years of expertise in driving product strategy, roadmaps, and cross- - functional teams. Proven success in launching revenue-generating features, optimizing user flows, and establishing strategic partnerships. Acknowledged for driving a 30% revenue surge by recurring Email - subscriptions, achieving a 4% uplift in payment completion rates, and enhancing multiple funnels. Led teams for impactful product launches, streamlined workflows, and mentored team members. Linkedin https://www.linkedin.com/in/sanjaygodara Education Experience Product Manager Jul 2021 - Present TrulyMadly l Gurgaon, India Aug 2016 - Apr 2020 Btech in Mechanical Engineering RTU, Rajasthan Drive product strategy, roadmap development, and product definition, ensuring alignment with company goals while prioritizing features based on customer feedback and business objectives. Manage and mentor junior product managers and cross-functional team members. Successfully led planning, development, and launch of a recurring subscription model, resulting in a 30% increase in revenue from renewals. Optimized the subscription cancellation flow, reducing Skills the cancellation rate from 40% to 25%. Executed the end-to-end process, from planning to development and launch, for the "Dating Coach" feature, incorporating live 1:1 sessions with expert dating advisers and generating a new Cross-functional Team Leadership revenue stream. Launched a referral program from scratch, incentivizing users to refer friends and achieving a Strategic Planning & Execution weekly acquisition of 500 new users. Implemented RCS-SMS campaigns resulting in an additional daily revenue of 10k and a significant Agile Methodologies boost in user engagement. Data-driven Decision Making Led the integration of secondary payment gateways, such as Cred and Setu, to create a seamless experience, resulting in a significant 4% increase in payment completion rates. Product Launch and GTM Strategy Executed pricing experiments, lifting ARPU by 15% with A/B testing. Introduced dynamic Problem Solving & Critical Thinking Led discussions with CRED, Paytm, Phonepe, and GPay resulting in four strategic partnerships and integrations that opened new streams for user acquisitions. Competitive Analysis Directed collaboration with the SEO team, ensuring the successful launch of 2500 live pages, Product Innovation & Ideation Product Development Optimization discount automation, driving an 18% boost in payment starters. Process resulting in over 18 million impressions and an average 6.5% CTR. Associate Product Manager Dec 2019 - Jun 2021 TrulyMadly l Gurgaon, India Coordinated planning and development strategies, directing the expansion of product offerings Product Pricing & Profitability Analysis UI/UX Design SQL Tools into new international markets and demographics. Managed end-to-end implementation of multilingual support for India's regional, NRI, and global audiences' linguistic preferences. Contributed to discussions and development for “TM Cafe” a real-time online speed-dating feature, leading to a 30% boost in app retention. Established MoEngage flows and customer journeys to elevate user engagement. Enhanced login flow, increasing install-to-registration-started funnel conversion by 20%. Implemented app store optimization (ASO) strategies, significantly improving the page views to installations ratio by 40%. MoEngage Metabase Google Analytics Founder Nov 2017 - Jun 2019 CityDukaan l Bikaner, India An O2O(online to offline) hyperlocal e-commerce platform for shoppers to purchase “quality and low-cost products” in the local market. Achieved a sales milestone worth 8 Lakh. Singular Collaborated with a technical founder to build the initial prototype/MVP, establishing a solid Notion Developed the business model and spearheaded the go-to-market strategy. Conducted primary foundation for product development. research and identified market opportunities to ensure a successful market entry. Jira Miro Work Samples https://mymall-79091.firebaseapp.com https://www.behance.net/sanjaygoda5497