Sanjana Popat

SANJANA POPAT -- Objective To work in industry where ideas and a genuine enthusiasm would allow me to progress and build my career. Work Experience Kreative Machinez –Project cum Ceative Coordinator (Dec 2016 – Present) Key Responsibilities: Coordinate project management activities, resources, and information Break projects into doable actions and set timeframes Liaise with clients to identify and define requirements, scope and objectives Assign tasks to internal teams and assist with schedule management Make sure that clients’ needs are met as projects evolve Help prepare budgets Analyze risks and opportunities Monitor project progress and handle any issues that arise Act as the point of contact and communicate project status to all participants Responsible for day to day business operation of the Ecommerce platforms Flipkart, Amazon, Snapdeal, etc (Seller dashboards/Panels). Prepare product listings; manage inventory and promotions on all major marketplaces. Co-ordination with various Ecommerce marketplaces, Vendors and Seller Supports. Projects Handled: Alanic International Silk Ghar Flowerz and Cakes Fork & Knife Gym Clothing Clothing Drop shipping Wabi Sabi Trusted Arms Intrasoft Technologies (123greetings.com) – Lead generation Executive (Apr 2016 – Nov 2016) Key Responsibilities: Searching, qualifying & generating new sales leads. Developing new business through e- mail or social media platforms. Research for potential clients/prospects, and the market Helping in building relationship by initiating communication & follow-up to transfer the lead into prospective clients. Work closely with the Sales Team to develop & grow sales by meeting revenue targets Provide feedback to others in the department related to information prospects share that could be helpful in advertising/marketing as well as overall programs Inner Circle Advertising Agency – Account Executive (Feb 2015 – Mar 2016) Key Responsibilities: Meeting and liaising with clients to discuss and identify their advertising requirements Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget Presenting alongside agency, the campaign ideas and budget to the client Brief media, creative and research staff and assisting with the formulation of marketing strategies Liaising with, and acting as the link between, the client and the agency by maintain regular contact with both Ensuring that communication flows effectively Come up with campaign ideas along with the creative director Negotiating with clients and agency staff about the deals of the campaigns Presenting creative work to clients for approval or modification Handling budgets, Managing campaign and invoicing clients Writing briefs as wells as client reports Undertaking administration tasks Arranging and attending meetings Making pitches along with other agency staff, to try to win new business for the agency Clients handled: Himalaya Deals4opticals Bhawanipur Education Society College Titagarh DNV Food Products Pvt. Ltd. Bodyline Karma Fitness Studio Savorites (The Wall, 6 Ballygunge Place, 6BP Thali & 6BP Catering) IQ City Nursing College IQ City Medical College IQ City Narayana Multispecialty Hospital Indreas Spacio Ingreens – Internship (Apr 2014 – Jun 2014) Two projects that I was working on here were: ‘Matir Katha’ - This is one among the first few Agri Extension convergence project in India where DOA is reaching to farmers via live and interactive mobile applications. Developed on an open-source platform, this is a complex project combining latest telecom technology and tools like IVR, USSD, TTS, GIS and Cloud Data center with Mobile App and Tablet PC. Prepaid Cabs – This was just before Ola and Uber had come up with their cab services. I had to submit my take on how would pre-paid taxi apps perform in Kolkata market, and evaluate the present situation and suggest what can be done to improve the situation in times to come. Key Responsibilities: Perform research on the given projects; field research, questionnaires etc. Prepare a report followed by a presentation on the given projects with the help of the research data collected Suggest recommendations to improve the present situation S V Commercial – Internship (Jul 2013 – Dec 2013) Key Responsibilities: Conduct a brand audit for ‘EVEREST SPICES’. The audit should include: Key Competitors in the local as well as national market Target market and Product niche Strengths as well as weakness (the areas that demands more attention) Market positioning vis-à-vis the competitors Current and anticipated industry trends Packaging vis-à-vis the competitors Journey of the brand so far Understand the marketing strategies used by the brand so far, and study its effectiveness Pricing vis-à-vis the competitors Conclude with a conclusion on the basis of the study that can include personal suggestions/recommendations for improvement and growth NGO KGN Foundation – Volunteer (50 hours) Teaching physically/mentally challenged children – social work. Computer Proficiency: Microsoft Office (Word, PowerPoint, Outlook etc.) Adobe Master Collection (Premiere Pro, After Effects, Photoshop, Flash, Sound Illustrator etc.) Final Cut Pro Autodesk Maya Corel Draw Education Qualification College / University Year CGPA/ % B.Sc in Mass Communication & Videography St. Xavier’s College (Autonomous) Kolkata-% Diploma in Multimedia & Animation St. Xavier’s College (Autonomous) Kolkata-% ISC St. Paul’s Boarding & Day School-% ICSE St. Paul’s Boarding & Day School-% Interests Creative writing: Writing articles, stories, poems and compositions, scripts as well as reports Editing: Visual, Audio as well as audio visual editing, making montages as well as short films. Digital Media: researching and exploring on the Internet, Television: watching films, intelligent drama, short films & documentaries. Journalism: reading a broad range of publications (local and national) for the latest news and criticism Cinema: going to cinema with friends; discussing film; reading critical works Literature: continue to pursue this interest by reading a diverse range of texts Music: listening to many different genres of music. AD making: Have made quite a few ads as college assignments. LINGUISTIC PROFICIENCY: English, Hindi, Gujarati and Bengali. PERSONAL DETAILS: D.O.B 10th Oct 1993 Gender Female Father’s name Late Mr. Shyamsundar B. Popat Guardian’s name Mrs. Kalpana S. Popat Blood Group O Positive (+) Religion Hindu Nationality Indian Address Larica Tolly Block D Flat No 401 Dhali Para Road, near mission more Haridevpur, Tollygunge Kolkata-