Sanika Gupta
UX Strategist |UX Designer | IPG Health
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uxwizard.in
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sanikagupta
With over 5 years of experience as UX Designer and a strategist, I excel in crafting intuitive products from concept to production.
My background spans diverse industries, including SaaS products, e-commerce, digital healthcare, ed-tech, LLM products,
and AI platforms. I deliver exceptional design solutions that drive results while maintaining high accessibility standards.
Work Experience
UX Architect
Area23, IPG Health
Mar 2025- Present
New York, NY (Remote)
Client: Sanofi
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Led cross-functional ideation and wireframes for a multi-channel drug launch (Multiple
Sclerosis), targeting both DTC (consumer) and HCP(healthcare provider) audiences.
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Designed and optimized sitemaps, ensuring scalable information architecture.
Conducted card sorting with cross-team stakeholders to streamline vaccine website navigation.
Conducted heuristic evaluation and website audit for the existing Sanofi Flu website;
identified usability issues, recommended improvements for information architecture
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UX Designer
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Augurs Innovation
Aug 2023- Present
Remote
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UX Designer
Performed competitive benchmarking of Pfizer and Moderna websites to guide UX strategy
and design decisions for upcoming Sanofi vaccine launch, ensuring a user-centric experience.
Spearheaded the design & delivery of user-centric interfaces for 15+ global B2B and B2C
products, meticulously aligning with client objectives and user needs.
o Redesigned SENtoR website, creating information architecture, wireframes, prototypes, &
high-fidelity mockups for web and mobile; achieved 18.4% reduction in bounce rate.
o Revamped the design system of Moodie's application; introduced new features; simplified
the home screen, resulting in a notable increase in Net Promotor Score & 64.8% increase
in user engagement.
Collaborated closely with development teams to ensure seamless design integration, leading
to a 30.4% reduction in development time.
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Led the product team, defining the design vision & product direction
o Led design sprints & established a new design system, including information
architecture, User Interface, and visual elements for the Marbles mobile application.
o Generated product blueprints & wireframes, designed detailed mockups and datadriven high-fidelity UI prototypes using Figma, ensuring a user-centred approach.
o Optimized the onboarding process, resulting in 3X increase in customer acquisition.
Marbles Health
Oct 2022- Jul 2023
India
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Performed UX Audit for Marbles' EASE Dashboard, redesigned the design system, including
CTA elements, and enhanced user flow & information representation based on UX
principles, leading to 46% increase in user satisfaction & a 78% reduction in user errors.
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UX Designer
Facilitated close collaboration with the development team, boosting project efficiency by
21.6% & reducing time-to-market by 15% for the Marbles Health application.
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Conducted UX audit of website; created new design system, revamped visual elements &
designed responsive and accessible interfaces; resulted in a 20% reduction in bounce rate.
Brainpreneurs Education
- Designed new products for neurodiverse children, prioritizing accessibility with a focus on
Dec 2019- Sep 2022
visual elements and interaction. The approach led to a remarkable 64% improvement in
India
learning outcomes and a 30% increase in retention rates.
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Directed the Digital Marketing team, driving a 36% growth in the client base.
Education
Post-Graduation Program in UX Design
University of Texas, Austin
Jul 2024- Jan 2025
Masters in Cognitive Science
Indian Institute of Technology
Jul 2017- Aug 2019
Selected Projects
UX Designer
Collaborated with founders to define navigation using card sorting workshops.
Ga8ed (AI Security App)
Oct 2024- Apr 2025
Redmond
Prioritized MVP features based on user behaviour insights and security needs.
UX Auditor
EnterpriseCHAI
Jun 2024- Aug 2024
San Francisco, CA
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Created end-to-end wireframes and mockups for ‘Ga8ed’ machine learning–driven app that
establishes virtual safety boundaries.
Defined user flows for real-time AI surveillance.
Explored ethical UX in public safety applications, aligning AI features with user trust and
control. launch, ensuring a differentiated and user-centric digital experience.
Conducted UX Audit for CSM platform & website; identified key areas for improvement.
o Redesigned website home screen based on A/B testing results, leading to an 87% decrease
in bounce rate and 25% increase in average session duration.
o Introduced ‘About’ and ‘Team’ sections to build user trust and credibility, resulting in a 40%
increase in user engagement & significant increase in returning visitors.
o Improved content readability, leading to a 15% increase in website page views.
Skillset
User Research
Responsive Design
Site Map
Prototype
UX Research
A/B testing UX Writing Interface Design Visual Design
User-centred Design
Agile Methodology
User Stories
Design Leadership
Usability Testing
Product Management
UserFeedback Analysis Growth Mindset Problem-Solving
Stakeholder Engagement
Time Management
Market Research
Customer Journey
Business Strategy
GenerativeAI Competitive Analysis
Cross-Functional Team Collaboration
Progressive Web Apps (PWA)
Toolkit
FIGMA
Lunacy
Sketch
Adobe XD
Balsamiq
Certificates
UX Design Professional Certificate
Google via Coursera
Jan 2024
Visual Elements of UI Design
California Institute of Arts via Coursera
Apr 2022
Fundamentals of Graphic Design
California Institute of Arts via Coursera
Mar 2022
Miro
Framer
Canva
InDesign
SketchUp
Axure
Jira
