Sanika Gupta

PORTFOLIO PRESENTATION Sanika Gupta DESIGN IT LIKE A POST-IT! IT’S INTUITIVE… IT’S FUNCTIONAL… No matter what shape, colour or size, you know it when you see it You are a student? Manager? Researcher? Professor? YOU USE IT! IT’S ELEGANT… IT’S ACCESSIBLE… What a simple and sleek design! Keep it on your desk or carry it with you! • That’s how designs should be! UX DESIGNER Augurs Innovation UX DESIGNER PRODUCT DESIGNER M.SC. CO GNITIVE SCIENCE JOURNEY SO FAR Marbles Health Brainpreneurs Education Indian Institute of Technology MARBLES HEALTH MOBILE APPLICATION PROJECT OVERVIEW The app provides a holistic brain wellness platform that combines Indic practices like yoga and meditation with modern psychology targeting Anxiety, Insomnia, and Depression (AID) Duration: November 2022- July 2023 My Role: UX Designer | UX Researcher | Project Manager Deliverables: User Research | Wireframes | Mock-ups | Prototype ALIGNING USER NEEDS AND BUSINESS GOALS Introduce Unique Features Keep Minimal Design How do we make our name? How do we balance the cognitive load? Give just enough Design heuristics Can we do something to nudge users to subscribe to our app? How to make the app a part of user’s life? Toolkit kept in the upper-right corner, in the direct view of the user Notification Icon adapted to our design system Space according to the importance DESIGN SOLUTION: AN INTUITIVE EXPERIENCE MARBLES BUDDY CALL View, schedule, and attend the call, all from your dashboard Daily activities as per the module ACCESS TO EXPERTS Users could see all the major features right there, as they open the app USE OF WHITE SPACE Note your daily thoughts Quick access to free content In quantitative terms, the amount of content is HUGE, the design solution made sure the information is not overwhelming TYPOGRAPHY AND COLOURS 4 - item navigation to avoid clutter; use of labels since icons were customized to brand The use of light text in a dark colour maintained the overall design balance to keep information overload to the MINIMUM DESIGN SOLUTION: A FLAWLESS EXPERIENCE Find your team in one click FUN INTERFACE We used several light - hearted icons to maintain the fun element ACCESS TO EXPERTS Access to experts right there Session details Experts are available to users in a single click. DESIGN SOLUTION: ACCESSIBLE EXPERIENCE Easy access to your progress data SIMPLE USER FLOWS Contrary to usual flow where insights are shown in profile, we kept them in the navigation to motivate the user USE OF VISUAL AIDS More visual elements for better understanding Picture speaks a thousand words BETTER USER CONTROL Multiple check-in points To provide more control to the user, we created multiple check-in points for the user to complete their daily activity goal CREATING DESIGN SYSTEM Primary Colors Accent Colors Graphic Elements in the App New design elements Designed new icons Aligned with brand design Taking inspiration from Google’s Material Design System, we created new icons and elements for our app We innovated several screens such as a progress bar, loading screens MOCKUPS MOCKUPS MOCKUPS