Sandra John

Email Marketer & Customer Support Specialist

Autonettv | Draper,Utah | (20th December-present )

• Developed and executed comprehensive email marketing strategies to engage and nurture leads, increase customer retention, and drive conversions. Collaborated closely with the marketing team to align campaigns with overall marketing objectives.
• Crafted compelling email content, subject lines, and visuals that effectively conveyed brand messaging and resonated with target audiences. Implemented A/B testing to optimize campaign elements, resulting in a 10% increase in open rates and a 15% increase in click-through rates.
• Utilized marketing automation tools to segment customer lists based on demographics, behaviors, and preferences, enabling personalized and targeted email communications. Implemented dynamic content strategies to deliver relevant messaging to different audience segments.
• Monitored key email marketing metrics, such as open rates, click-through rates, conversions, and ROI, to evaluate campaign performance and identify areas for improvement. Conducted thorough analysis and made data-driven adjustments to optimize campaign effectiveness, resulting in a 20% increase in overall email marketing revenue.
• Collaborated with the design team to create visually appealing email templates that were optimized for various devices and email clients, ensuring a seamless user experience and improved engagement.
• Implemented email list hygiene practices to maintain a healthy subscriber list, regularly cleaning and segmenting the database to improve deliverability and reduce spam complaints.
• Managed customer inquiries and provided exceptional customer support through various channels, including email, live chat, and phone. Resolved customer issues promptly, ensuring a high level of customer satisfaction and repeat business.
• Utilized customer relationship management (CRM) software to track and manage customer interactions, ensuring accurate and up-to-date records of customer communication, preferences, and support history.

Skills:

• Email Marketing: Proficient in developing and executing email marketing strategies, conducting A/B testing, analyzing campaign performance, and optimizing campaigns for increased engagement and conversions.
• Customer Support: Extensive experience in providing exceptional customer support through various channels, including email, live chat, and phone. Skilled in problem-solving, conflict resolution, and maintaining a positive customer experience.
• CRM Systems: Proficient in utilizing CRM software to manage customer interactions, track inquiries, and maintain accurate customer records.
• Analytics: Strong analytical skills with the ability to analyze email marketing metrics, customer feedback, and support data to derive insights, identify trends, and make data-driven decisions to improve campaign performance and customer satisfaction.
• Communication
• Problem Solving