Sandra Elizabeth Mendiburu

Sandra Elizabeth Mendiburu --www.linkedin.com/in/sandramendiburu Madrid, Spain CREATIVE PRODUCER Experienced Creative Producer with 15+ years of success in developing and executing high-impact story teller content for US and European market. Proven ability to manage complex projects, lead cross-functional teams, and deliver measurable results. Passionate about leveraging storytelling to build brand trust and engagement, particularly within the travel, sustainability, and technology sectors. Skilled in bridging creative vision with execution, leading cross-functional teams, and delivering high-impact multimedia campaigns. Adept at client relations, KPI analysis, and campaign optimization. Passionate about innovation in digital media and storytelling KEY SKILLS – – – – – – – – – – – – – – Strategic planning Proactive Resourceful Resilient Curious Techy at heart Fast-thinking Problem-solver Content Marketing Project Management & Coordination Digital KPIs & Performance Analysis Multimedia Production (Video, Social, Editorial) Cross-functional Team Leadership Media Relations & Communication EXPERIENCE CONTENT MARKETING & TRANSLATIONS MANAGER May 2022-May 2025 Signify | Philips Lighting, Madrid, Spain Developed and executed global content strategies, resulting in increasing engagement across digital platforms. – Managed end-to-end branded content projects, including localization for several EU markets, ensuring on-time delivery and budget adherence. – Oversaw KPI tracking and reporting, providing actionable insights to optimize campaign performance and improve ROI. – SR. EU PRODUCER October 2021 - May 2022 Media.Monks, Madrid, Spain Led production for high-profile automotive campaigns for BMW/MINI, delivering innovative content that exceeded client expectations. – Coordinated cross-functional teams to ensure seamless execution of complex projects within tight deadlines. – Sandra Elizabeth Mendiburu - 1|2 EXECUTIVE PRODUCER August 2021 - October 2021 Casanova//McCann, Los Angeles, CA – – Managed full budget for content creation for the US launch of LEGO. Collaborated with developing press releases and securing media coverage. DIRECTOR OF INTEGRATED PRODUCTION November 2015 - October 2017 Conill Advertising, Los Angeles, CA – – Spearheaded integrated production campaigns for clients such as T-Mobile and Toyota. Designed and implemented branded content strategies, managing budgets and timelines. DIRECTOR OF PRODUCTION March 2014- March 2015 Orcl, Santa Monica, CA Oversaw production for Honda and Acura campaigns, ensuring creative alignment and KPI achievement. – Directed multimedia productions, including video shoots and social media activations. – SENIOR BROADCAST PRODUCER September 2010 - March 2014 Y&R and The Bravo Group, Miami, FL – – Managed all aspects of production and post-production for US and LATAM clients. Coordinated cross-functional teams to ensure seamless execution of complex projects within tight deadlines. EDUCATION & CERTIFICATIONS Business Administration & Management Master's in Paid Media Marketing Certification EITCA/AI Artificial Intelligence Ongoing LANGUAGES English (Bilingual) Spanish (Native or Bilingual) Portuguese (Basic) Sandra Elizabeth Mendiburu - 2|2