Sandhya Ramachandran

Sandhya Ramachandran Multimedia Storyteller Mumbai, India| (- |- sandhyaramachandran.com  behance.net/sandhyar Work History Summary Brand and Editorial Manager Mogul Tech International Sep 2017 - April 2018 As part of a 100% remote team, helped startups, entrepreneurs and enterprises with Branding and Marketing solutions to create their unique voice. Additionally, managed the MTI brand content, social channels and the 'Moguls at Work' community. Content and Design Lead Bizongo Jun 2015 - Oct 2017 Headed the Bizongo Design Labs, interacting directly with customers who required packaging design. Acting as the design liaison, worked along with the in-house business development executive to successfully deliver to client needs. One of our greatest achievements was launching the Raksha bandhan ‘Rakhi box set’ and Bournville box set for Mondelez, India. Additionally, based on intensive customer research, we identified packaging gaps in the industry and innovated on interesting packaging ideas to create a series of new designs. Earlier, as a Content Strategist and Product Marketeer, devised innovative marketing campaigns and content strategies to create a unique voice for Bizongo across channels. Social Media Manager: Consultant Roam Coliving Jul 2016 - Nov 2016 Helped build a global community of supporters for the location independence and coliving movement. As the first point of contact for location and press leads, responded to their queries and directed them to the appropriate in-house teams. Engaged with aspiring Roamers and coliving enthusiasts over social messages. Additionally, structured blog and social media best practices playbooks, maintained the editorial calendar, and contributed content to the Roam blog. Google Trips: Local Expert (Consultant) EnVeritas Group (EVG) Oct 2015 - Sep 2016 As the Local Expert for Chennai, researched the city and its various aspects to draw the entire framework for information on which the app content was developed. Indian Cinema Expert (Independent Contractor) About.com Jun 2015 - Jun 2016 Launched and managed bollywood.about.com. Created original and engaging content including interviews, film reviews, opinion pieces, listicles, etc., and showcased Indian cinema on a global platform. Web Content Producer Walt Disney Company Aug 2014 - Jun 2015 Spearheaded the Disney.in website relaunch by collaborating with the US, UK and Budapest teams of Disney as part of the Matterhorn Project. Worked with Indian stakeholders to understand their requirement, and along with a team of developers and designers, constructed the website from scratch, incorporating the Matterhorn CMS and Kaltura CMS. Produced the Bindass and bPlay websites as part of the same team. Conceptualized digital content for Bindass Naach show before its launch and maintained the immensely popular Bindass Facebook Channel. https://www.visualcv.com/sandhyaramachandran I have 14 years of experience in crafting multimedia content for brands around the world. A passionate advocate of location independence, I believe in changing the way the world works, one story at a time. Education Post Graduate Diploma in Film & Video Communication National Institute of Design, Paldi Campus, Ahmedabad- CSGPA Elected Film Club Member, member of Khel (theatre group) - was part of the play 'Andhayug', directed by Arshia Sattar Bachelor of Architecture (B.Arch.) Hindustan College of Engineering- First Class With Distinction, College Topper in B.Arch. President of Red Ribbon Club, Board Member of Exnora Club, College Magazine Editor Side Project Re.Now (Nov 2017 - present) Re.Now was conceptualized in November 2017 as part of the Product Hunt Global Hackathon with a vision to assist people who were keen to embrace a location independent lifestyle, through mentorship. Role: Founder; Heading customer service, outreach, marketing and communication operations while sharing responsibilities of hiring, business development and mentor on-boarding with other core team members. Creative Content Lead ShopYourWorld.com Oct 2013 - Aug 2014 Developed the voice for all aspects of the organization's online presence by leading a team of in-house and freelance writers and designers in addition to writing, editing and proofreading site, social and promotional content. Carried out a massive online reputation management campaign. Apart from launching eight blogs in this effort, we regularly addressed social queries and communicated with customers online. Associate Designer National Institute of Design Media Services Volunteer Experience Sep 2012 - Oct 2013 Managed city-wide community and client building activities for Chennai and later, Ahmedabad. Created city-specific multimedia content for micro-sites and branding collateral to drive page traffic and organized various online contests and offline events for community building. Collaborating with the sales teams, explored marketing tie-ups, events, advertisements and sponsorship opportunities with the food and beverage industry in the cities. Highlights: Planned and executed the Chef's table in Chennai in Oct 2012where selected burrp users dined with the Chefs on a special menu. This was in collaboration with the Taj Group of Hotels, Hyatt Regency and Oriental Cuisines etc. Senior Research Associate & Storyteller Storytrails India Private Limited May 2011 - Jul 2011 Scripted, researched and designed trails. Trained as a storyteller for trails for kids. Highlight: Conceived and organized the Treasure Hunt with the team for visually challenged kids in association with Standard Chartered Bank. Independent Filmmaker and Scriptwriter Various Dec 2008 - Present Wrote scripts, concept notes, copy, etc., for production houses like Girgit Animation, Red Bangle, Curiouser, VisComm 360 Communications and others. Shot and Directed the TEDx talk in 2015 by Logophilia Education. Directed corporate films for Burrp, Disney, Bizongo, etc. Shot many documentary and fiction short-films that have been shortlisted and screened in several national and international film festivals such as 9th IAWRT, 12th ISIFF-Dhaka, FTII, 6th CIFF, FFI, etc. Highlights: The 'Teachers' video for Sanskara School and the digital advert for RK University both made by Curioser India- were featured in Ads of the World. Involved in both the videos as a freelance copywriter. Workshop Educator Various Sep 2006 - Present Conducted various sessions on film-making, creative writing, B2B content creation, etc., for organizations like Università Bocconi (Milan), SDA Bocconi (Mumbai), etc. Freelance Content Creator & Editor Various Communication Strategy, Customer Outreach, Community Building, PR, Client Relations, Brand Storytelling, Writing, Photography, Creative Direction, Scriptwriting, Illustrations, Film Production, Public Speaking Feb 2013 - Oct 2013 As part of the Curriculum Review project, I researched on streamlining and refining the current curriculum of design education, by studying educational practices across history. City Manager Burrp! Skills Aug 2004 - Present Columnist at Media Services Pvt Ltd, Sri Lanka between- contributing articles and illustrations for Lanka Monthly Digest and Living magazines. Wrote articles on topics of culture, lifestyle, current affairs, architecture, food, literature, films, music etc., for Newspapers: (The Hindu, Deccan Chronicle, Metroline, T.Nagar Talk), Magazines (The Colleger, Pyrta, Gokulam, Young Poet, Efflorescence, Spark, etc.) and online publications (The Viewspaper, Storytrails, Chennaiist, Find Near You, etc.) https://www.visualcv.com/sandhyaramachandran Buffer Community Host (Aug 2017 - Feb 2018) Selected for a six-month period as one of the 12 Buffer Community Hosts, a voluntary leader position to help build and learn from the Buffer Community. Launched the Buffer Community Peer Learning Session. These sessions are a series of video webinars hosted by members of the Buffer Slack community to share their knowledge and experience with others in the community. All sessions are organized by the community, taught by the community, for the community. Launched the Buffer Book Challenge 5books/3months, a community-driven activity to read more and with intent. Google Local Guides Level 6 Guide (Mar 2017 - present) Local Guides is a global community of explorers sharing their discoveries on Google Maps. As a Local Guide, added useful information like reviews, photographs, etc., on Google Maps for others to find the best spots around the world.