SANDEEP SHARMA
Email
:-Linkedin
: linkedin.com/in/sandeepsharmaca-
Skype Name : live:.cid.aee402f8d1ffecf0
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TECHNICAL/PROCUREMENT/MANAGERIAL LEVEL ASSIGNMENTS
Project Management | New Product Development & Digital Marketing | Procurment Planning | Sourcing
An accomplished professional with a dynamic career in New Product/Procurement and Launch across
multiple Categories; extensive business background in international and multi-cultural Environment.
PROFILE SUMMARY
A result driven professional with 9.9 Years of experience in New Product Development & SCM Management.
Taking care of Product Development & SCM Management for Consumer Durables.
Coordinate internal resources and third parties/vendors for the flawless execution of projects.
Delegate project tasks based on junior staff members' individual strengths, skill sets and experience levels.
Track project performance, specifically to analyze the successful completion of short and long-term goals.
Proven acumen in significantly enhancing India, Bangladesh, Russia, Srilanka and Nepal, Dubai market.
Efficient in handling India/International Business, communicating with various countries, taking product
requirement and delivering the customized product in coordination with Channel and Project Team.
Demonstrated abilities in handling cross-functional teams, connecting and sharing progress/status with
stakeholders at various locations, and create reports and data extracts against large, unstructured data sets.
Out of the box thinker with abilities experience in Product Strategy, PRM Design, Product Planning / New Product
Research & Development, Competition Analysis and After Sales Planning.
Keen customer centric approach with skills in addressing client priorities & resolving escalation within TAT,
thereby attaining high business & compliance score.
Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual
performances.
CORE COMPETENCIES
Accomplished, Hands-on executive offering distinguished career in leading strategies for operations, logistics, global
Supply Chain Management, and business development.
Visionary leader with demonstrated success growing and strengthening global organizations by making tough choices,
steering strategic projects, accomplishing challenging objectives, and driving organizational improvements.
Persuasive communicator and technologies that cut costs while increasing productivity and effectiveness.
ORGANISATIONAL EXPERIENCE - Rashmi Group
(1. Reach Infocom Technology Pvt Ltd & 2. Rashmi Rare Earth Limited & 3. Rashmi Metaliks Ltd)
Since 26 Dec’2016 to 31 July'2018 : Reach Infocom Tech. pvt Ltd. As a Product Manager (Product Sourcing & SCM.)
From 1 Aug'2018 to 4 June'2020 : Rashmi Rare Earth ltd Promoted as an AGM (D.Marketing, SCM Planning Mgt)
From 1 Jan'2020 to 4 June'2020 : Additional Duties of Rashmi Metaliks Ltd for (D.M, Product Planning, SCM)
Key Result Areas:
Translate product strategy into detailed requirements and prototypes.
Responsible for planning overall product line to ensure smooth operations for PAN India.
Working in China and staying in China for Research and Development of new Product and Purchasing of
new Equipment and Planning of Delivery of Goods and Equipment and vendor Management.
Working on Consumer Durables in online/Retail - Different segments.
Identifying gaps in the product line and designing Product Roadmap (PRM) for India with new technology.
Carrying out market research, standardizing competitor’s product based on country’s feedback and executing
effective measures for product development and Marketing.
Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow
market share, improve customer experience and drive growth.
Collaborate and prioritize key development efforts and timelines with product developers to ensure short term and
long term goals are met.
Create, maintain, and prioritizing product development phasing and backlog, including requirement grooming, and
making verbal and written recommendations to management.
Planning and implementing strategies for product positioning, revenue generation and quality.
Involved in planning countrywide customer care centers to provide complete after-sales support.
Supervising production lines in manufacturing unit in china/India for making various consumer durables.
Collaborate and prioritize key development efforts and timelines with product developers to ensure short term and
long term goals are met.
Taking care of Local Purchase of materials like Gift Box, User manual, Adapter and USB Cable and Earphone.
Do all Factory related Operations in China/India like IQC, PPC, supervision of Trail PP production, MP and OQC.
Observing uniformly the Material status and controlling the proper delivery schedule.
Managing users, providing onboarding support and training, engaging to understand the root causes behind
questions and pain points, taking action to resolve issues in a timely manner.
Perform Technical Evaluation and cost estimation of the different supplier products as per project Requirement.
Functioned as authorized person:
Drive product launches including working with public relations team and other product mgnt. team members
& work closely with engineering teams to deliver with quick time-to-market and optimal resources.
To sign Non-disclosure agreement (NDA) with suppliers and Manufacturer on behalf of the company.
Imparted product Salient features based trainings to sales, marketing and customer care and State Team.
Design and evaluation, laboratory testing, product type approval.
Design & support in bringing the design to mass production.
Work closely with other departments during the development process.
Work with OEM customers and overseas designers to realize the product concepts for MP & supervise design team.
Ensure the product compliance to internal safety and reliability standards and apply the international safety certificate.
Maintain the technical documents for BOM, engineering changes, testing procedure.
Assist the sales and designer team to realize product opportunities.
Good knowledge in engineering products to comply with all required quality, safety and compliance certification (e.g.
UL, CE, FCC, EMC, ESD, RoHS, etc.). Support compliance and controllership with new and existing application functionality.
Finalization of Applications and based sensors need to be used in our devices for smartphones UI and feature phone UI.
Accomplishments:
Streamlining processes through measures such as weekly updated product dashboard, weekly delivery schedule
and monthly product roadmap.
Successfully launched more than 18 models in just 12 months. (Allure Ultra, Allure Secure, Allure Ultra Curve, Champ FM,
Champ+ Selfie, Star R2401 Selfie, Power 230, Champ i, Cogent Strong, Champ+ Power, Allure Ultra curve, Allure Secure,
Allure Admire and more upcoming smart/feature phone projects like Rise, Next, Appeal, i, i3, i5 etc).
Ideated innovative product packaging, uniform user manuals and packaging labels and Gift Box designing globally.
Prioritize activities based on business and customer impact, develop product pricing and positioning strategies.
Represent the company by visiting Partners & Distributors to solicit feedback on company products and services.
Previous Experience - Intex Technologies India Limited (Delhi)
Apr'2016 - 24 Dec'2016: as Assistant Manager - Product Mgt., SCM Planning & Sourcing
Role & Key Result Areas:
Responsible for planning overall product line to ensure smooth operations.
Executed marketing strategies as per the quarterly forecast for PAN India.
Working on specific price band in online/Retail - 4G smart phone segment to define competitive products’ feature.
Identifying gaps in the product line and designing Product Roadmap (PRM) for India and other countries to include new
technology.
Interacting with clients from different counties, collating requirements and designing products as per global requirements.
Carrying out market research, standardizing competitor’s product based on country’s feedback and executing
effective measures for product development.
Collaborating with ODM for:
New project requirement, discussion and budget negotiation.
Innovate/design CMF (Color, Material & Finish) of projects based on (IML, NCVM, Ping Painting, Rubber) finish etc.
Handling cross functional teams (Sales, Country Business Development, Testing and Design Team) to optimize
process and ensure functioning of operations.
Initiating, planning and implementing strategies for product positioning, revenue generation and quality.
Highlights:
As Assistant Manager, Product Development & Management (Intex Okhla, India)
Demonstrated abilities in identifying gaps and choosing appropriate smartphone product from Indian portfolio of
products that fit in Local market with correct pricing keeping healthy margin.
Vendor/Product Management – Develop New Vendor, Negotiation and coordination for new/Existing product.
Previous Experience - Micromax Informatics Ltd. (Gurugram)
Sep’2012 – 31 March’2016: as a Senior Engineer, Product Planning and Devt./Mgt.(sourcing)
Role & Key Result Areas:
Working on International Business requirements for feature phone and low end smart phone segment.
Carrying out market research, standardizing competitor’s product based on country’s feedback and executing
effective measures for product development.
Vendor and product development for smart phone & accessories.
Well Knowledge of pricing/sourcing related to the product segment.
Conceptualizing new products, product launch, product promotion, product Development – product planning,
analysis, tracking and control.
Interacting with clients from different counties, collating requirements and designing products as per global requirements.
Working on specific price band along with feature and smart phone segment to define competitive products’ feature.
Collaborating with internal procurement team and sales team:
o New project requirement by doing meeting with sales team, discussion and budget negotiation.
o Dealing with designing of box and carton, designing of Smartphone and feature phone for overcome drop issues.
Handling cross functional teams (Sales, Country Business Development, Testing and Design Team) to optimize
process and ensure functioning of operations.
Carried out market analysis and identified implication for Micromax.
Played a key role in benchmarking existing options with competitors’ bestselling products basis ID, features.
Collaborated with suppliers and shared desired inputs for customization; followed up to ensure timely execution.
Track product quality and key materials to ensure product quality basis physical checking, supplier information.
Generate and maintain reports(Benchmarking Report, Product Model Wise Lifecycle Report, Quality Report on
customer feedback.
Shipment, Top Return Analysis Report and Milestone Follow-up Report) and shared the same for analysis of products.
Connected with suppliers for product quality, options and negotiation.
Functioned as authorized person:
o To allocate TAC (Type Allocation Code) to register IMEI (International Mobile Equipment Identity) for all models.
o To sign Non-disclosure agreement (NDA) with suppliers on behalf of the company.
Imparted product based trainings to sales, marketing and customer care.
Instrumental in launching over 30 products and augmenting sales volume from 25k units per month to 400 K units by
maintaining excellent quality with return rate less than 2%; pivotal in making Micromax the number one brand.
Pivotal in implementing unique customer friendly UI (User Interface) for all Micromax products along with unique
ringtones in the software.
Previous Experience - Microtek International Pvt Ltd
Dec'10 to Sept’2012: as Product Development Engineer, Devices R & D
Role & Key Result Areas:
Responsible for implementing & testing & management of online UPS and Solar inverter and R O Water Purifier.
Executed marketing strategies as per the quarterly forecast.
Involved in planning countrywide customer care centers to provide complete after-sales support for the
launched products.
Played a key role in benchmarking existing options with competitors’ bestselling products basis capacity,
features, performance and price.
Done Hardware Testing of all Online UPS and Solar Inverter and do the installation of all the UPS at Client site.
Technical Expertise
General skills:
Preparation of Technical Requirement into Physical Technical Document form.
Generate Purchase Order/Performa Invoice/Tax Invoice/CRM.
Dealing with Chinese ODMs/Korean OEMs/Taiwan OEMs for Raw material and Machineary purchase and Various
Compliance Documents requirement required for Customs clearance/Transportation clearance.
Generate Quotation for new Product Development.
Follow up with Client for status of Enquiry raised for New Development.
Preparation of Estimate & Analysis of Rate.
Preparation of techno-commercial offers.
Handling Document Related to quotation & Purchase Order.
Develop product pricing and positioning strategies and MIS for management on monthly basis.
Key Skills :
Operating System
: Windows (window-7/10/10 pro/10 Home/10 Professional/DOS).
Programming Languages : MS Office- 2016/office 365, SAP (Production Planning(PP)/ ERP Material Management
Technical Expertise
: Adobe Photoshop/Graphic Designing
Certifications
: Certified by Google in "The Fundamental of Digital Marketing"
ACADEMIC DETAILS- : Bachelor of Engineering in "Electronics & Communication Engineering from Bhagwan Mahavir Institute of
Engineering & technology (BMIET) Sonepat, Affiliated by M.D.U (Rohtak), Haryana, India- : 12th (PCM) from CBSE, Guru Tegh Bahadur Public School, Model Town, New Delhi, India- : 10th (Sci.) from CBSI, Guru Nanak Public School, Adarsh Nagar, New Delhi, India.
PERSONAL DETAILS
Date of Birth
Present Address
Languages
Passport
Nationality
: 19th August 1988
: E903, Sector-4, Plot no 26, Dwarka, New Delhi-110078, Delhi, India
: English, Hindi and Punjabi and chinese(Begineer)
: Valid Passport till 2027
: India
