Sandeep
Saini
A Seasoned SEO expert with proven track record and demonstrated
SEO Expert | Growth
Hacker | Affiliate
Marketer | Problem
Solver | Analytical
Thinker
strategist, he has conceptualized and executed end-to-end strategic
experience. He helped 100+ businesses to establish & scale their digital
footprint. He has 13 year of rich experience, having worked in various
roles of SEO & digital marketing. As a SEO and digital marketing
marketing plans aligned with the business goals for a group of
companies in industries ranging from education to real estate, beauty &
personal care tours & travels, medical, healthcare, e-commerce, and
cannabis. He is highly skilled in formulating and implementing marketing
strategies about customer acquisition, customer retention, revenue
Contact
generation and conversion rate optimization.
Address
He has worked on the digital transformation of business units through
Jaipur, RJ, 302012
result-oriented marketing activities and this has been one of the many
key attributes that has contributed to his successful career. A successful
Phone
track record of spearheading teams and translating corporate vision
-
into actionable strategies for effectively turning around businesses is
E-mail
evidence of his successful career. A successful track record of
-
spearheading teams and translating corporate vision into actionable
m
strategies for effectively turning around businesses is evidence of his
LinkedIn
expertise in the field. Last but not the least he loves doing what he has
https://www.linkedin.com
been doing since last 13 year to grow business from scratch.
/in/sandeepxsaini/
Career Highlights
Skills
Technical SEO - 13 Years
Excellent
Keyword Research - 13 Years
Excellent
Ecommerce SEO - 8 Years
Excellent
Shopify SEO - 8 Years
Excellent
Wordpress SEO - 8 Years
Excellent
Local SEO - 10 Years
Lead and execute SEO and content strategy to
grow Herbalize Store from startup e-commerce
organization to £2.5 million in sales.
Lead and contributed to SEO, affiliate and content
strategy to grow Namaste Technologies form scratch
to $1 billion in valuation.
2330% organic traffic growth for PlantX in span of six
month
338% organic traffic growth in just span of 6 months
for wayofwill.com
800% revenue growth for everyonedoesit.com in just
3 months
Excellent
400% revenue growth for namastevaporizers.com in
International SEO - 8 Years
just 3 moths
Excellent
6566% revenue growth for Namaste Vapes Spain in
Competition Analysis - 13
just span of 6 months.
Years
Excellent
1112% Organic traffic growth for Birch and Fog in just
span of 6 month
Link Acquistion Strategies 13 Years
Successfully Lead an executed website migration
Excellent
(Wordpress to Shopify, Magneto to Shopify) and
rebranding project
Web Analytics - 10 Years
5+ Year proven track and demonstrated remote
Excellent
work experience for companies across Europe and
Canada
Team Handling - 8 Years
Excellent
Project Management - 8
Years
Work History
2021-07 -
Excellent
Affiliate Marketing - 5 Years
Excellent
Email Marketing - 3 Years
Good
Current
Senior SEO Expert
FAT FISH MARKETING, Remote
Leading and executing successful SEO strategy that
resulted in 2330% (535 to 13005 sessions) organic
traffic growth in just six months.
Lead and execute SEO plan to get 338% organic
traffic growth for Wayofwill.com in just span of six
months.
Doing organic forecast by assessing current market
Paid Ads - 3 Years
Good
share and upside potential based on market and
competitor research
Working cross functional with technical, content,
Languages
product, engineering, marketing and support team
to lead all SEO efforts to grow revenue
Hindi
Leading small of team of skilled and talented SEO,
Excellent
English
content and dev professionals
Analyzing content opportunities and developing
content plans for growth considering all stage of
Very Good
buyer journey form awareness, consideration to
decision stage
Technical Skills
Constantly seeking for growth hack ideas through in
depth competition research, pricing audit, product
HTML, CSS
category expansion assessment, geo expansion
assessment, site restructuring and more
Excellent
Leading SEO efforts to marry with advance UX
C and C++
features for improved user experience and
conversion rate optimization.
Very Good
Python
Good
2020-09 -
Product Owner - SEO
2021-06
PEAKBIRCH LOGIC INC, Remote
Successfully achieved 120% YoY Organic traffic
growth which resulted in 170% YoY revenue growth
for Namastevaporizers.com
Lead and executed website restructuring project
including site architecture, optimized internal linking
structure, UX improvements which resulted in 800%
revenue growth in 3 months
Lead geographical expansion projects including
everything from geo expansion assessment to site
launch and optimization to define roadmap for
international SEO success
Set up successful product merchandising process for
merchandising new product from Jetti to Shopify
inline with best SEO, UX and content practices.
Streamline content process to create content to
build topical relevance, expertise, authority and
trustworthiness by using pillar cluster content
marketing approach
Lead affiliate marketing and seasonal marketing
efforts for increased sales with 10% profit margins
above all affiliate sales and seasonal marketing
campaigns
Lead all efforts towards conversion rate optimization
from A/B testing to out of stock management and
competitive pricing strategy
-
SEO Expert
FAT FISH MARKETING, Remote
Owning all SEO & digital marketing initiatives for
Herbalize Store, Bloom Botanics and Birch and Fog
Design and execute SEO and content strategy to
grow Herbalize Store from a start up e-commerce
site to one generating over £2.5 million in sales with
no paid advertising spend
Lead and execute successful seasonal marketing
campaign to help Herbalize Store Canada to reach
$75000 sales in one day during Black Friday 2019
Execute multiple high potential affiliate recruitment
and nurturing projects to grow revenue while
ensuring 10% profit margins
Lead SEO and UX improvement strategy for Birch
and Fog that resulted in 1112% increase in organic
traffic in just 7 months
2016-03 -
Head of SEO
2019-02
NAMASTE TECHNOLOGIES, Remote
Lead and execute data-driven SEO and content
strategy to grow Namaste Technologies from
e-commerce startup to $1 billion in Valuation
Lead & execute various successful platform
migration projects including Magento to Shopify
migration
Develop and execute successful affiliate marketing
program to influence some of the top cannabis sites
to signups and promote Namaste vaporizers
products online
Lead and execute successful link acquisition and
paid advertising campaigns including display ads
and sponsor stories
Lead and contribute in multiple seasonal marketing
campaigns to help Namaste technologies to meet
$1 billion in valuation
2015-03 -
SEO Manager
2016-03
ADLIFT MARKETING PVT LTD
Lead 15+ SEO projects from various vertical including
education, technology, e-commerce, beauty and
personal care with avg renewal rate of 60%
Created SEO proposal for 100+ clients with
conversion rate of 7%
Successfully executed rebranding project for
Pipemonk (Formerly known as Zapstitch ) without
messing up with organic traffic
Successfully lead Upselling and Cross-selling of SEO
and paid marketing services to multiple clients.
2014-05 -
Asst. SEO Manager
2015-03
INFOTECH GLOBAL INDIA PVT LTD, Gurgaon, Haryana
Worked as individual contributor to lead overall
digital marketing strategy for healthcare IT company
including SEO, search, display and social media
marketing
Lead and execute various website migration and
redesign projects for in-house site - healthec
Run paid campaigns to get signups and leads for
ACO (accountable care organization) and various
other healthcare IT solutions like population health
management, Revenue cycle management etc.
2011-01 -
Asst. SEO Manager
2014-05
ADGLOABL360 INDIA PVT LTD, Gurgaon, Haryana
Worked on various roles from SEO executive to Asst.
SEO Manager and Managed 50+ accounts from
various verticals (education, real estate, tour &
travels, medical, doctors, lawyers, legals and
ecommerce) with a renewal rate of 60%.
Lead small team of high skilled and talented SEO
and content professionals.
2008-01 -
SEO Executive
2010-12
DIGITAL WEB SOLUTION PVT LTD, Gurgaon, Haryana
Started career as Internet marketing executive in
Nov 2008
Get promoted to SEO executive worked as team
player and learn and experienced various on page
and off activities from keyword research to link
building.
Education-
Executive Programme In Digital & Social
Media Marketing Strategy
INDIAN INSTITUTE oF MANAGEMENT - Kolkata
-
Bachelor of Science: Computer Science
And Engineering
Instiution of Engineers (India) - Delhi
-
Associate of Science: Computer Science
And Engineering
B.K.N Govt. Polytechnic Narnaul - NARNAUL
Certifications
Google Analytics Certified
Content Marketing - Hubspot Academy
Inbound Marketing - Hubspot Academy
Social Media Marketing - Hubspt Academy
Email Marketing - Hubspot Academy
Key Qualities
Leadership
Proactive
Problem Solver
Quick Learner
Positive Approach
Attention To Detail
Team Player
Time Management
Adaptable
Tools Familiar With
Project Management Tools:
Monday
BaseCamp
JIRA
Trello
SEO and Marketing Tools:
ScreamingFrog
SemRush
Ahrefs
Moz
SimilarWeb
ShareASale
MailChimp
Google Optimize
Tag Manager
Data Studio
Analytics
Search Console
Google Adwords
Answerthepublic
GTmetrix
WebPageTest
Google Page Speed
Rich Snippet Testing Tools
Marketing Tools
Yotpo
TrustPilot
Stamped.io
Judge.me
Lucky Orange
PriceMole
Matrixify
Jetti
MindMeister
Canva
Visual.ly
Infogram
Brightedge
Facbook Business Manager
Google My Places
Sezzle
Route
Route
Interests
Yoga and Sports
Spiritual Growth
Travelling and Reading
Listening to Podcasts