Sandeep kumar
Mobile:-
E-mail: -Blog: - http://roiminds.com/, http://seositescollection.blogspot.com
Fan page: - http://www.facebook.com/seoprofessionals
Twitter: - http://twitter.com/sandeep_kumar17
Linked In: - https://www.linkedin.com/in/sandeepkumar170689
AdWords Certification: https://www.google.com/partners/#i_profile;idtf=-;
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OBJECTIVE:
To work as a key player in digital marketing and conversion optimization domain of dynamic organization that provides me enough opportunities to enhance my technical skills and core competency for the growth of organization so that I also grow with it and maintain a fiscally responsible, professional, quality based culture, which provides ample opportunities for learning in growth.
PROFESSIONAL SYNOPSIS:
Google Adwords and Bing Adcenter Certified
Have experience of working on $2 million/month Adwords account.
Eight years’ of Experience as SEM expert.
One year experience of Conversion Optimization doing UX tests, A/B testing, landing page tests, wireframing, and web analytics.
Develop hypotheses, testing roadmaps and reports for A/B and Multivariate tests
Google Analytics and Google Tag Manager Certified
Extensive experience in handling Google Adwords, Bing Adcenter, Facebook, LinkedIn, Adroll, Sitescout and other paid marketing platforms.
Proficient experience in building, managing and optimizing display ads, Google product listing ads, Shopping engine ads, Media buying, banner advertising.
Taken CRO Courses from the ConversionXL and doing CRO apprentice with the Craig Sullivan.
Have knowledge of RTB, double click ads, ad exchange, double clicks advertising, DSP.
Extensive experience in Search Engine Optimization.
Proficient knowledge of On Page, Off Page, Content Sharing, Link Building, Reputation Management, Leads generation, organic advertising, etc.
Proficiency with landing page analysis, conversions friction analysis, and conversions optimization.
Extensive experience in the web tracking through Google Analytics, Piwik Analytics, and other available tools.
Excellent experience in client handling, team management, and projects management.
Extensive experience of using various free and paid tools like SEMRUSH, SPYFU, Amazingacademy, Swydo, RoboForm, Wordtracker, SeoProfiler, etc.
Professional Experience
Company: ROI Minds
Title: Director and Founder
Role:
ROI Minds is creative pay-per-click and landing page/conversion rate optimization agency flexing its muscle in search, social, display, and video to increase growth for its clients.
We focus heavily on beautiful, high-converting, user experiences that allow us to hit client goals in record speed.
We make it our mission to put them at the forefront of that industry with high impact digital solutions. Specializing in driving traffic and conversions with SEO and paid ad campaigns.
We provide PPC, SEO, Social Media, and CRO services to our clients to enhance their digital marketing and making their website traffic profitable.
Professional Experience
Company: Net Solutions Pvt. Ltd. (April 2016 - Still)
Title: Lead Digital Marketing
Projects Type: Lead generation for the company through various inbound marketing like Google Adwords Optimization, Bing Adcenter, SEO, Facebook ads, Linkedin ads and conversion optimization etc.
Role: -
1. Digital marketing strategy formation
2. Landing pages wireframe creation and conversion optimization
3. Paid channels optimization and analysis
4. Search engine optimization of website
5. Blog content promotion and strategy building
6. Social media marketing and paid ads optimization
7. Leads generation and optimization
8. Adwords, Bing, and Facebook ads creation, optimization, and strategy
Company: BlueRock Alkemi Ltd (April 2015 – Feb 2016)
Title: PPC Specialist
Projects Type: Google Adwords Optimization, Bing Adcenter, Shopping Engines advertising like Amazon, Nextag, eBay, etc., Facebook ads, LinkedIn ads, Media buying, etc.
Role: -
1. Create detailed strategy and plans based on the clients’ goals and your analytical assessments of PPC accounts
2. Develop hypotheses, testing roadmaps and reports for A/B and Multivariate tests
3. Translate both qualitative and quantitative test results into actionable business insights
4. Set up and optimization of PPC campaigns for a diverse range of clients and industries
5. Extensive keyword research and expansion
6. Bid management (both automated bidding through bid management software and manual bidding) to ensure we meet client objectives and stay within monthly budgets
7. Creative ability to write persuasive ad copy
8. Analyze data and customer behavior to identify campaign growth opportunities
9. Researching market trends and being proactive to seasonality fluctuations
10. Working alongside our Conversion team to ensure PPC landing pages are both user-friendly and highly relevant
11. Data analysis against clients KPIs
12. Preparing written reports to communicate campaign effectiveness and recommendations
13. Monitoring client project progression internally and externally to ensure implementation of the strategies are executed promptly
14. Conducting regular internal and external strategy meetings as required
15. Seeking to educate proactively and develop new strategies with Account Mangers to ensure desired results can be achieved
16. Applying business and online marketing acumen to problem solve on behalf of the client
17. Identifying new revenue streams and conversion enhancement opportunities your client should engage in.
18.
Company: SoftProdigy Software Solution Pvt. Ltd (April 2013 – March 2015)
Title: PPC Analyst
Projects Type: Google Adwords Optimization, Bing Adcenter, Shopping Engines advertising like Amazon, Nextag, eBay, etc., Facebook ads, LinkedIn ads, Media buying, etc.
Role: -
1. Best marketing strategies creation.
2. PPC campaigns setup and management.
3. Leads execution and client’s interaction.
4. Google Adwords, Bing Adcenter, LinkedIn, Facebook campaigns creation and optimization.
5. Handling social paid campaigns.
6. Product listing campaigns management.
7. Comparison shopping engines campaign creation and optimization.
8. Team management and project marketing strategies development.
9. Building projects case studies, leads analysis reports, client reports.
10. Team members training and projects evaluation.
Company: WebAstral InfoTech (Aug 2012 – April 2013)
Title: SDM Team Lead
Projects Type: Paid Advertising, Search Engine Optimization, Social Media Optimization, Affiliates Marketing, Team Handling.
Role: -
1. Client communication.
2. Executing sales queries and making replies to clients.
3. Allocating and managing projects to team members.
4. Projects execution and projects reporting.
5. Managing PPC campaigns.
6. Team meetings and training.
7. Team queries and troubleshooting.
8. Projects Reporting.
9. Leads Execution
10. Assisting Business development team.
Company: SEO FLEET (Aug. 2011 – Sep. 2012)
Title: Sr. SEO Analyst
Projects Type: Google Adwords, Facebook ads, Display ads, SEO, SMO and Affiliates Marketing.
Role:
1. Project Maintenance.
2. Fixing errors and complaints of projects.
3. Independent project handling and proper file system.
4. Search Engine Optimization strategies development and execution.
5. Regulating business websites on search engine trends.
6. Doing team meetings and projects scrums.
7. Handling On Page, off Page, SMP channels.
8. Reporting.
9. Social Media Marketing.
Company: RV TECHNOLOGIES (June 2010- July 2011)
Title: SEO Executive
Projects Type: SEO, SMO, On page, Off page
Role:
1. On page activities.
2. Off page activities.
3. Website analysis and plan execution.
4. Content sharing.
5. Link building.
6. Social media marketing.
Latest Projects
1. Project Name: Blinds on the Net
Project Type: Google Adwords Campaign Management
Monthly Budget: $10000 AUD/Month
Website: http://www.blindsonthenet.com.au/
Results: Achieved 500% ROI
2. Project Name: Curtains on the Net
Project Type: Google Adwords Campaign Management
Monthly Budget: $5K (AUD)/ Monthly
Website: http://www.curtainsonthenet.com.au/
Achieved: 300% ROI
3. Project Name: Thermal Rolls
Project Type: Google Adwords Campaign Management
Monthly Budget: $4K (AUD)/ Monthly
Website: http://www.thermalrolloshop.com.au/
Achieved: 1100% ROI
4. Project Name: Scorptec
Project Type: Google Adwords
Monthly Budget: $60000/Month
website: http://www.scorptec.com.au/
Achieved: 1000% ROI
5. Project Name: OneTeaSpoon
Project Type: Google Adwords
Wesite: http://www.oneteaspoon.com.au/
Achieved: $7-10CPA
6. Project Name: Woodpecker
Project Type: Google Adwords Campaign Management
Monthly Budget: $14K (AUD)/ Monthly
Website: http://www.woodpecker.com.au/
Achieved: 150 Leads ($25 CPA)
7. Project Name: BuildDirect
Project Type: Google Adwords Campaign Management
Monthly Budget: $2 Million
Website: http://www.builddirect.com/
8. Project Name: Outdoor Furniture
Project Type: Google Adwords Campaign Management
Monthly Budget: $30K/Month
9. Project Name: Dewberry Business Law Firm
Project Type: Google Adwords Campaign Management
Monthly Budget: $2000/Month
Website: http://businesscollectionlawyer.com/
10. Project Name: Kebony Wood
Project Type: Google Adwords Campaign Management
Monthly Budget: $1000/Month
Website: http://www.kebony.com/en/
11. Project Name: OPW Mall
Project Type: Google Adwords, Facebook Campaigns Management
Monthly Budget: $1000/Month
Website: http://www.oregonpatchworks.com/
12. Project Name: Kuala Lumpur Hotels
Project Type: Google Adwords, Facebook Campaigns Management
Monthly Budget: $10000/Month
13. Project Name: 100 Reporters
Project Type: Google Adwords Management
Monthly Budget: $10000/Month
Website: 100r.org
TECHNICAL SKILLS:
Operating system: Windows, Linux, Ubuntu, and Mac.
Web Design: HTML, XMl, CSS
Programming Languages: C, C++, VB,
Hardware: Assembling and Troubleshooting Computers and Peripherals.
Academic Qualifications:
BSC IT (Bachelor Science of Information Technology) from K.S.O.U. University (Scoring 73%).
Computer Engg. (Three years polytechnic diploma) From State Board of Technical Education Haryana, Panchkula (Scoring 72%).
Schooling from Board of School Education Haryana, Bhiwani (Scoring Merit).
Certificates:
Bing Ad Centre Ads Accreditation.
Google Adwords Professional Tests Passed.
SoftProdigy project appreciation certificate
Hubspot Inbound Marketing Certification
Courses
Conversion Optimization Course from Peep Laja
Internship
Learning Conversion Optimization from CRO World Guru “Craig Sullivan” (Twitter handle -optimiseordie)
Awards:
Shining Star of the Year Award from SoftProdigy
Star of the Month Award
Personal Details
Father’s Name: Ram Kumar
Date of Birth: 08/07/1990
Permanent Address: Village Gorkha, P.O. Shantinagar, Dist. Kkr, ST (HR)
Marital Status: Single
Language Known: English& Hindi Punjabi
Hobbies: Reading, Riding, Surfing Net, Music, Cricket.
I hereby declare that all the information furnished above is true to the best of my knowledge.
Date:(Sandeep Kumar)
