Sanchila Arora

Contact- www.linkedin.com/in/sanchilaarora (LinkedIn) sanchilaarora.wixsite.com/ consulting (Portfolio) Top Skills Market Research Business Planning Research Languages English Hindi Certifications Google Analytics Inbound Marketing Social Impact Strategy: Tools for Entrepreneurs and Innovators Sanchila Arora Freelance Market Research Consultant | Strategist | Business Plan | Investment Pitch Deck | Financial Modelling South West Delhi, Delhi, India Summary Sanchila is a freelance market researcher, strategist and consultant helping businesses kickstart, grow and expand in their desired market through detailed market research, intensive analysis and create an actionable plan. She has helped companies in multiple fields ranging from healthcare to education technology in realizing their full potential. With her expertise in understanding the target market through different market research methodologies, she chalks out the best opportunities which can be leveraged and gathers meaningful insights essential for the business model. Her work encompasses strategy building, competitor analysis, comprehensive market research, feasibility study, designing questionnaires, business plan, financial modelling and more. With her previous experience in digital marketing & consulting domain, she has expertise in devising feasible strategies to boost marketing of startups & established businesses. For more details, visit- www.sanchilaarora.wixsite.com/consulting and attached portfolio deck. If you are looking for solutions to jumpstart, grow and enhance your business operations, feel free to get in touch with her via LinkedIn or at- Experience Freelance Research and Strategy Resource Freelance Market Research Consultant | Strategist | Business Plan Writer June 2017 - Present Being a freelance market researcher, strategist and consultant, Sanchila understands how a market should be studied strategically for any company who wants to – Page 1 of 4 • Understand the existing operating market & competition • Identify the root cause of existing business problems • Expand business in a new field • Conduct a feasibility study • Devise a launch/execution plan • Create a business plan & investment pitch deck to convince investors • Conduct financial forecasting to evaluate business financials • Devise an actionable marketing strategy • Design bespoke surveys/questionnaires Few case-studies on which she has worked – #1 UAE Event company: To understand the trends and on-going competition in the market #2 Indian EdTech company: To expand the reach of its competition to 70+ cities through a feasible expansion strategy #3 US Cosmetics company: Diversify its business through intensive competitor analysis #4 Quick Service Restaurant: Grow its customer base and on call orders by analysing existing business problems #5 Perfume brand: Enter the B2B sector through a strong marketing & sales strategy #6 On-demand driver app: To expand in metro cities through market analysis & expansion strategy #7 Digital Marketing company: To productize its service in the form of eLearning courses Marketing Masala Inbound Marketing Executive February 2017 - May 2018 (1 year 4 months) New Delhi Area, India • Worked at a growth hacking and digital marketing agency. Page 2 of 4 • Learnt various aspects of inbound marketing like lead generation, search engine optimization, funnel marketing, etc. • Worked on projects related to Search Engine Optimization (SEO) , Conversion Rate Optimization(CRO) and Social Media Marketing. McKinsey & Company Risk Practice June 2016 - November 2016 (6 months) Gurgaon, India • Worked in Risk Diagnostics (Risk CoC) team at McKinsey Knowledge Centre, Gurgaon. • Focus areas: data mining, data analysis, data visualization, and presentation. • Gained knowledge of different diagnostics like Risk Culture, ERM, Flash Surveys, etc. Hands on experience • Worked on Fund Transfer Pricing (FTP) and Model Risk Management (MRM) flash survey. • Created an excel tool for Enterprise Risk Management (ERM) Survey, 2016. Enactus Senior Advisory Member October 2015 - September 2016 (1 year) Maitreyi College • Guided a team of 45 members for two projects. • Won KPMG Business Ethics Grant 2015 worth Rs50,000. • Introduced Project Swadhin, targeting physically disabled people by employing them in making notebooks and diaries of recycled paper and selling them to both economically backward people and middle class people. Marketing Masala Digital Marketing Intern June 2015 - September 2015 (4 months) Marketing Masala , a digital marketing agency provided an enriching experience in the field social media marketing. • Handled social media marketing on Facebook, Twitter and LinkedIn. • Handled online advertising campaigns on Facebook and Google. • Helped the business development team in lead generation via social media. Page 3 of 4 • Worked on tools like Facebook Business Manager, BufferApp and Google Analytics. Enactus Maitreyi Founder and President August 2014 - September 2015 (1 year 2 months) Maitreyi College Enactus Maitreyi is a non-profit organization aims at improving the standard of living of target community by different social entrepreneurial projects. As the Founder and President, Sanchila learned the core social entrepreneurial skills from building a team to running a successful social project. Leading a team of 30 members and carrying extensive research for implementation of a project idea which follows the triple bottom line. Project Lead, Project UnnayanThe debut project 'Unnayan' meaning upliftment aims at empowering women living in slums of Mayur Vihar, Delhi by training them in making and selling liquid dishwasher named 'Clean Ninja'. Bizee Bee Executive Member of Marketing and Sales October 2011 - April 2012 (7 months) Sacred Heart Senior Secondary School • Bizee Bee is a student based company of Sacred Heart School, Chandigarh. • Executive Member of the marketing and sales department. • In charge of maintaining and checking record of all the sales. Education Institute of Management Technology, Ghaziabad Master of Business Administration - MBA · (2019 - 2021) Maitreyi College Bachelor of Arts (B.A.) Hons, Economics · (2013 - 2016) Sacred Heart Senior Secondary School , Chandigarh Business/Commerce, General · (1999 - 2013) Page 4 of 4