Samuli Isomäki

SAMULI ISOMÄKI-| - | Finland & Spain | LinkedIn: https://www.linkedin.com/in/samuliisomaki Summary I am a seasoned Chief Marketing Officer and Business Strategist who thrives on driving transformative growth. At the Forefront of Digital Innovation & Business Growth: In my role as a visionary leader and CMO, I am deeply committed to creating innovative solutions that transcend traditional marketing boundaries. My expertise is not confined to a single sector; rather, it encompasses the development and implementation of groundbreaking strategies that drive business growth and digital evolution across diverse industries. By integrating cutting-edge technologies and data-driven insights, my approach is centered on revolutionizing business practices, enhancing customer experiences, and nurturing sustainable growth in a rapidly evolving digital landscape. A Decade of Catalyzing Growth & Excellence: Throughout my career spanning over ten years, I have been instrumental in driving substantial growth for multiple organizations. My role has consistently involved elevating company performance through revenue growth, process optimization, and the cultivation of high-performing teams. My hands-on approach and strategic acumen have repeatedly proven effective in taking businesses to the next level, demonstrating my capability to transform challenges into opportunities for advancement and success. A Fusion of Strategy, Technology, Creativity, and Innovation: I stand out due to my distinctive blend of strategic insight, technological expertise, creative vision, and a penchant for innovation. My methodology is centered around constructing robust business flywheels and omnichannel funnels, harnessing the power of digital platforms, and implementing smart automations. This approach is designed to build resilient, scalable business models that not only meet but anticipate customer needs, driving tangible, impactful results. Empowering Leader and Strategic Team Builder: My leadership is marked by a knack for assembling and inspiring high-achieving teams, guiding them to exceed performance benchmarks. I empower individuals to thrive in their roles with end-to-end responsibility, effectively bridging the gap between specialists and C-level management. My approach fosters a collaborative environment that propels organizational success. Skills ● ● ● ● ● ● ● ● ● ● ● Analytics (Marketing & Business) Business Development & Strategy Demand Creation / Generation Digital Business & Ecosystems Digital Transformation eCommerce Growth Strategy Knowledge Management Marketing Strategy Marketing Automation Martech ● ● ● ● ● ● ● ● ● Search Engine Marketing (SEM / SEA) Search Engine Optimization (SEO) Social Media Marketing Stakeholder Management Team Leadership & Coaching & Recruitment Search Engine Optimization (SEO) Social Media Marketing Stakeholder Management Team Leadership & Coaching & RecruitmentSearch Engine Optimization (SEO) ● Social Media Marketing ● Omnichannel Marketing & Funnels / Flywheels ● SaaS ● Stakeholder Management ● Team Leadership & Coaching & Recruitment Experience Hero24 CMO 05/2023 - Current In my role as Chief Marketing Officer at Hero24, I am at the forefront of transforming the professional services industry. My approach merges innovative marketing strategies with a focus on business development, system and process optimization, and revenue operations to drive significant growth and efficiency. Key Responsibilities: ● Strategically developing and executing comprehensive marketing strategies to expand brand reach and market penetration. ● Spearheading business development initiatives, identifying new market opportunities, and forging strategic partnerships to enhance business growth. ● Architecting and refining system and process frameworks to streamline operations, enhance productivity, and ensure seamless integration of marketing efforts with business objectives. ● Overseeing revenue operations to optimize the sales funnel and customer journey, ensuring a consistent increase in revenue generation and customer satisfaction. ● Leading and mentoring a dynamic marketing team, fostering an environment of innovation and continuous improvement. Procountor Head of Martech 11/2020 - 05/2023 Core business: With Procountor product family's software, companies can easily manage their finances anywhere and anytime. Offers solutions for solo entrepreneurs and small and medium-sized enterprises, regardless of company form. Already over 90 000 companies use their software. Responsibilities: ● Marketing technology strategy & growth strategy, development & implementation ● Business Development (Digital business, Revops, Business & System Architecture, Processes) ● Data strategy, development, enrichment, and analysis (CDP, Marketing Data) ● Marketing & Growth Strategy ● Website Development (WordPress) ● Data strategy, development, enrichment, and analysis (CDP, Marketing Data) ● Digital Marketing (SEM, Social, Programmatic Buying) ● SEO ● Bot & Chat technologies ● Marketing automation (Hubspot, Creamailer, Dynamics 365 Marketing) ● Data Analytics & Reporting (Google Analytics, Tag Manager, Data Studio, Power-Bi) ● Segmentation & AI tools ● Buyer Journey & lead scoring & Always-on funnel development ● Conversion Optimization ● CX Optimization SI Enterprises Director, Digital Business 08/2015 - Current Core business: Business consultation, marketing & digital business development. Responsibilities: ● Business strategy ● Google Marketing (Ads, ReMarketing, & Display, Youtube) ● Websites & eCommerce ● Social Media Marketing & Strategy ● Search Engine Optimization ● Online Business Development and Optimization ● Marketing Strategy ● Acquisition of business partners and clients LUXID Head of Growth Marketing Operations 04/2019 - 08/2020 Core Business: Marketing strategy, data & marketing automation services. I developed digital marketing services and created entire concept & service design for ● Growth marketing & lead generation strategy ● Search Engine Marketing (SEM) ● Always-on marketing funnels ● Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter) ● Analytics & Data collection (Google Analytics, Tag Manager, Search Console, Data Studio) ● Reporting ● SaaS demand generation ● Search Engine Optimization (SEO) ● UX / Conversion optimization (CRO) Responsibilities: ● Team lead of Digital Marketing / Demand Generation Team ● Helping customers to develop their marketing strategy and gain digital exposure and drive more sales through lead generation. Increase customer brand recognition and product/service awareness. ● Planning, implementing, and optimizing global multichannel campaigns ● Leveraging data to improve user experience (UX,) optimize campaigns & landing pages, and conversion optimization (CRO). ● Helping customers to collect and leverage data for decision-making ● Planning and implementing KPIs and reporting models for better marketing insights. ● Conducting SEO audits and SEO development to improve search engine visibility. ● Creating SEO migration strategies and frameworks for customers to minimize organic traffic loss. ● Overall, helping companies to develop their digital business and marketing to gain a competitive edge. ● Helping our sales team and customer leads to drive more sales and acquire new business. Few companies I worked with: Outokumpu, Fujitsu, Schneider, Roche, Olvi, Teknos, AGA, and Turun Sanomat Sofokus Digital Business Specialist 01/2018 - 03/2019 Core Business: Web service/ e-commerce concepts, software development, digital marketing & analytics, business design, service design Responsibilities: Helping companies achieve a competitive edge through digital business. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Analytics & SEO & CRO Business Consulting Business Design Demand Generation Digital Business Digital Marketing Digital Strategy Digital Transformation eCommerce Growth Hacking Knowledge Management Marketing Technology & Ecosystems Marketing automation implementation Online Business Platform Economy Web Solutions Globalvoc Sales Director 07/2016 - 09/2017 Core Business: Digital market research for global expansion projects Responsibilities: ● Sales and sales development ● Marketing and marketing development (Pre-Launch, Go-to Market & Post GTM) ● Business development ● Acquisition of business partners Menestystarinat Sales Manager 10/2015 - 06/2016 Core business: Marketing consultation and digital marketing services Responsibilities: Sale and consultation of following services: ● Google Marketing (Adwords, ReMarketing & Display) ● Website Development & optimization ● Social Media Marketing & Strategy ● Search Engine Optimization ● Online Business Development and Optimization ● Marketing Strategy Suomen Kuntoclub Director of Operations 01/2013 - 10/2015 Core business: Gym, group exercise & personal training services Responsibilities: ● Business operations ● Business Development ● Human resource management (staff +20) ● Recruitment, team coaching and sparring ● Analysis and development of sales and marketing ● Acquisition of business partners ● Development of information systems Education and Training Turku University of Applied Sciences BBA in International Business Management 12/2013 Turun Yksityinen Ammattioppilaitos Massage Therapist, Sport Massage Therapist, Personal Trainer 10/2009 Southwest Finland Air Defense Regiment Mandatory Military Service 06/2002 Personal Information Date of Birth: 10/03/82 Languages Finnish: First Language English: C2 Proficient (C2) Swedish: Beginner Spanish: Beginner A1 A1