SAMUEL W. REED-
SUMMARY
Writer, Editor, & Project Management Services for branded content & video production.
A broad range of experience from marketing, corporate communications, social media and
advertising to website content, graphic design, blogging and audio/video production.
PROFESSIONAL EXPERIENCE
Gold Pictures, Inc
CREATIVE EXECUTIVE
2012 - 2020
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Created, Wrote, Edited & Project Managed all content for the company including
budget management, scheduling, & hiring for feature films, documentaries, corporate
videos, company branding, social media, & consumer correspondence
Created & designed sales decks, researched comps, & integrated branding to
influence & persuade internal decisions as well as partners
Created content and led social media campaigns for the company’s YouTube,
Facebook, Twitter, & Instagram through content management, copywriting, hashtag
promotion, and strategy creation
Collaborated with Founder/Director to create rich content for social amplification
Designed digital and print marketing collateral including advertisements, banners,
posters, and social graphics
Ensured marketing collateral met all Gold Pictures brand guidelines with a similar
tone of voice, disability accuracy, and other standards
Positioned Founder/Director as a thought leader and influencer in the disability space
through content strategy, strategic alliances, and social media
Assisted with the design and launch of cinemability.com and cinemability.org
Created, designed, and scheduled email marketing efforts and social media content on
Facebook, Twitter, YouTube, & Vimeo
Edited and proofed all marketing materials
Captured photos and video for promotional use during special events and programs
Developed and wrote monthly newsletters for internal and external use
Oversaw department interns
Wrote and edited copy for press releases, newsletters, and web content
Planned and secured online and print media buys
Created regular social media content including copy, graphics, focused news releases
& press, earned media, company culture, and more
Researched potential business partnerships in order to enhance client project growth
Managed all content from conception through editing; packaged content for clients
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Collaborated with partners & clients including The Christopher & Dana Reeve
Foundation, Easterseals Socal, Respectability, The Media Access Office to create
promotional campaigns & video series
Gold Pictures, Inc
WRITER/SOCIAL MEDIA MANAGER
2008 – 2012
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Assisted with social media strategy for Gold Pictures projects
Refreshed look and tone of Gold Pictures social media channels, content, and
hashtags to better reflect the brand
Refreshed look and tone of Gold Pictures website, including copywriting, graphic
design, and functionality to better reflect the brand and goals
Designed, unified, and updated print flyers, presentations, and messaging across all
points of contact
Launched Company’s Instagram, Twitter, & Facebook pages, and created a
comprehensive communications strategy to promote the new channels
Copywriter for all consumer communications including announcements, press
releases, tweets, new web content, guest blogs, and more
Worked with executive team to execute vision under tight deadlines, with strict
budgets
Designed graphics for events and campaigns
Drafted copy for newsletters
Engaged social media followers and fans / tracked analytics & conversions
Created decks for potential partners, collaborators, & investors
Researched market opportunities, potential relationships and promotions
Freelance
COPYWRITER/GRAPHIC DESIGNER/PROJECT MANAGER
2008 – Current
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Created, Wrote, Edited & Project Managed Feature Film Productions, Web Content,
Fictional Novels and Anthologies, & more
Created, Managed, & Coordinated a Book Release Campaign that resulted in Top 10
Bestseller status on Amazon in multiple genres for multiple weeks
Collaborated with Directors, Producers, & Executives to execute a specified vision
Assembled press kits, wrote and distributed press releases
Design logos, graphics, newsletters, posters, business cards and other projects for
individual clients for print and web
EDUCATION
University of North Carolina, Wilmington NC
B.A. Film Production
Wofford College, Spartanburg SC
Psychology & Business Economics
