Samuel Obasanjo

My name is Samuel Obananjo, and I’m a seasoned UI/UX Designer with over five years of hands-on experience creating intuitive, user centered digital products. My work focuses on combining aesthetics and functionality to deliver exceptional user experiences that are both visually engaging and highly effective.

Throughout my career, I’ve collaborated with startups, mid sized businesses, and enterprise clients to design web and mobile interfaces that solve real user problems. I specialize in translating business goals into design strategies that result in clean, modern, and conversion focused interfaces. Whether it’s building a brand new product from the ground up or optimizing an existing interface, I approach every project with empathy, research, and precision.

My design process is rooted in understanding the user. I start with user research to identify pain points and needs, followed by wireframing and prototyping to map out user journeys and key interactions. Using tools like Figma, Adobe XD, and Sketch, I craft high fidelity mockups that align with the client’s brand identity and business objectives. I also conduct usability testing to validate ideas and ensure the product meets user expectations before final deployment.

What sets me apart is my balanced approach to UX and UI. I understand that great design isn’t just about looking good; it’s about making a product feel effortless. I pay close attention to information architecture, accessibility standards, microinteractions, and responsiveness, ensuring the final design works seamlessly across all devices and platforms.

Over the years, I’ve contributed to the launch and improvement of numerous digital products ranging from e-commerce platforms and SaaS applications to educational tools and mobile apps, helping companies increase engagement, reduce churn, and drive revenue through better user experiences.

As a collaborative team player, I work closely with developers, marketers, and product managers to bring ideas to life, always open to feedback and focused on continuous improvement.

In today’s digital landscape, user experience is a key differentiator, and my mission as a UI/UX Designer is simple: to create designs that feel invisible so users can focus on what they came to do, not how to do it.

I’m passionate about what I do, and I’m always looking for opportunities to design smarter, more intuitive digital experiences that make a difference.