Samuel Empay

SAMUEL EMPAY SENIOR GOOGLE ADS MANAGER HOW TO REACH ME SUMMARY OF WORK EXPERIENCE https://samempayspi.myportfolio.com/work SENIOR GOOGLE ADS SPECIALIST Empowering businesses and advertisers to supercharge their online visibility through Google Search Ads, Display Ads, Video Ads, and Social Media, driving them towards their revenue goals. Bringing 6 years of experience to the table Mastery in analytical processing, meticulous website analysis, and precision-driven keyword optimization Profound understanding of search engine dynamics and adeptness in monitoring and enhancing rankings Proficient in a comprehensive suite of Google Tools: Google Analytics, Google Tag Manager, Search Console, Google Ads, and Looker Studio Fluency in advanced platforms such as SEMRush, and Go High Level Expertise spanning SEO, SEM, content curation, and digital marketing strategies Proud holder of GA4 Certification, showcasing a commitment to cutting-edge proficiency Phone:- Email:- S K I L LS Digital Advertising Platform Google Ads, Google Analytics, Google My Business, Looker Studio, Google Tag Manager, Search Console Shopify, FB Business Ads, Bing, Go High Level, SEMRush, Word Press, Shopify, Jira, Asana EDUCATIONAL BACKGROUND Brigham Young University Pathway Worldwide Pathway Connect Certificate Certificate preparation for US Bachelors Degree Courses Centro Escolar University Bachelor of Science in Biology March, 1997 Vice President, Student Council GOOGLE ADS PRODUCT TRAINER Seasoned Google Ads Trainer with 5 years of expertise specializing in employee training and coaching. Instrumental in elevating proficiency among hundreds of employees, spanning both American and Filipino teams, cultivating them into adept and certified Google Ads experts. Distinguished Google Ads product authority, adept at imparting comprehensive training and unwavering support across all project roles. Proficiently guide the implementation of diverse facets of the Google Ads product, harmonizing them to enhance end-client outcomes by boosting profitability and fostering unparalleled customer satisfaction. WORK EXPERIENCE DETAILS Deployed Philippines December 2021November 2023 Senior Google Ads Specialist Campaign Management: Created and managed diverse Google Ads, Bing Ads (Microsoft Ads), and Facebook Meta Ads campaigns for clients across various industries, tailoring strategies to each platform's strengths. Conducted in-depth keyword research and analysis to identify the most relevant and profitable keywords for each campaign, ensuring optimal reach and budget allocation. Crafted compelling ad copy that resonated with target audiences and drove high click-through rates (CTRs), leading to increased conversions. Ensuring a seamless user experience from ad click to conversion. Managed campaign budgets and bids strategically, maximizing return on investment (ROI) and achieving client goals. Monitored campaign performance across all platforms using Google Analytics and other tools, analyzing data to identify areas for improvement and make data-driven recommendations. Technical Expertise: Set up and maintained comprehensive conversion tracking using Google Analytics and Google Tag Manager, ensuring accurate measurement of campaign success. ) Performed on-page SEO tasks to improve client website ranking in search engine results pages (SERPs), driving organic traffic and leads. Managed and optimized Google Business Profiles for local businesses, increasing visibility and engagement on Google Maps and search results. Additional Highlights: Successfully managed campaigns for a diverse range of clients, achieving significant increases in leads, sales, and brand awareness. Collaborated closely with other team members, including account managers and designers, to deliver successful digital marketing strategies. Stayed up-to-date on the latest Google Ads, Bing Ads, Facebook Ads, SEO, and Google Business Profile best practices, continuously adapting strategies for optimal performance. Freelance Google Ads Specialist & Manager | November 2019 - 2021 Empowering eCommerce Growth through Expert Campaign Management Building targeted Google Ads campaigns tailored to each client's unique audience, products, and goals. Conducted in-depth keyword research, identifying the perfect target words to attract high-quality traffic and drive profitable conversions. Creating ad copy targeting the right audience, igniting curiosity and enticing clicks. Analyze campaign performance, identifying areas for improvement and crafting strategic adjustments to optimize results. Generated clear, insightful reports that keep clients informed and engaged, showcasing the impact of strategy and optimization. Impact & Achievements: Increased eCommerce sales by 30% within 6 months Boosted average order value by 25% through targeted ad campaigns. Develop an impactful approach to retargeting abandoned cart. Teletech | November 2017 to May 25, 2023 Google Ads Strategist: 11/ 2017 - 05/ 2018 Develop and implement Google Ads campaigns for clients across various industries. Conduct keyword research and analysis to identify relevant target audiences. Create and manage ad copy, landing pages, and conversion tracking. Analyze campaign performance data and make recommendations for optimization. Stay up-to-date on the latest Google Ads features and best practices. Collaborate with other teams, such as account managers and designers, to ensure successful campaign execution. Campaign Specialist: 05/2018 - 12/2019 Campaign Management: Managed and optimized Google Ads campaigns for various clients across different industries. Conducted ongoing keyword research and analysis to identify new opportunities and maintain campaign relevance. Created and managed ad copy, landing pages, and conversion tracking for optimal performance. Implemented various targeting strategies to reach the right audience and maximize reach and conversions. Monitored campaign performance metrics (impressions, clicks, conversions, etc.) and adjusted bids and budgets accordingly. Troubleshoot campaign issues and identify areas for improvement. Performance Reporting and Analysis: Generated comprehensive reports for clients that tracked campaign performance against KPIs (key performance indicators). Analyzed data to identify trends, insights, and areas for optimization. Presented reports to clients and communicated campaign performance in a clear and concise manner. Collaborated with account managers and other team members to develop data-driven recommendations for improving campaign effectiveness. Google Ads Trainer: 12/ 2019 - 12/2022 Training Development and Delivery: Developed and delivered comprehensive training programs on Google Ads for both American and Filipino Google Ads specialists. Tailored training content to different levels of experience and specific client needs. Incorporated various training methods, including lectures, hands-on exercises, case studies, and simulations. Utilized engaging teaching methods and storytelling to keep trainees motivated and informed. Performance Evaluation and Coaching: Assessed trainees' understanding through quizzes, assignments, and practical exercises. Provided personalized feedback and coaching to help trainees improve their Google Ads skills. Monitored trainees' progress after training to ensure knowledge retention and successful application. Resource Development and Maintenance: Created and maintained training materials, including presentations, cheat sheets, and practice guides. Stayed up-to-date on the latest Google Ads features and best practices, updating training materials accordingly. Researched and implemented new training technologies and methodologies. Collaboration and Community Building: Collaborated with other trainers and subject matter experts to develop and deliver effective training programs. Fostered a supportive learning environment for trainees, encouraging peer-to-peer learning and knowledge sharing. Contributed to the overall success of the Google Ads training program by continually seeking feedback and implementing improvements. Senior Quality Assurance Specialist - 01/23 May/2023 QA for Onboarding Specialist of Google Local Services Ads Independently review advertiser documentation and background check results to ensure accuracy, completeness, and adherence to LSA policies. Identify and flag any discrepancies or potential compliance issues, escalating them to the appropriate team for further investigation or resolution. Provide feedback to Onboarding Specialists regarding documentation inaccuracies or areas for improvement in the onboarding process. Monitor and analyze onboarding data to identify trends and opportunities for process optimization. Stay up-to-date on changes to LSA policies and guidelines, disseminating relevant information to Onboarding Specialists and advertisers. Strong analytical skills, with the ability to review and interpret complex data from various sources. Excellent attention to detail and a commitment to upholding high standards for quality and compliance. Proactive problem-solving skills, able to identify and address potential issues promptly and efficiently. Clear and concise written and verbal communication skills, able to document findings and communicate them effectively to stakeholders. Familiarity with Google LSA policies and guidelines, with the ability to apply them consistently in decisionmaking. School Director Skill Power Institute | Nov. 2016 - Nov. 2017 Oversaw Senior High School, College, and Technical Vocational faculty management. Executed planning and enforcement of school regulations. Monitored financial health and student affairs. Coordinated inter-school engagement. Collaborated with the marketing department to enhance student enrollment. Ensured streamlined campus operations, aligning with management policies. Provided recommendations to fulfill the School's Mission and Vision. Account Executive Acquire Asia Pacific | July 2015 - Oct 2016 Drove VoIP solutions sales targeting US businesses as an accountable account executive. Executed proactive outbound calls, pivotal in generating substantial revenue through deal closures that were mutually advantageous for the company and clients. Employed a consultative approach to educate clients about the product's value proposition, fostering informed decision-making. Navigated the intricate landscape of client needs, seamlessly matching them with tailored VoIP solutions. Cultivated enduring client relationships by delivering exceptional service and timely support, contributing to customer loyalty and retention. General Manager iGrant Co. | Nov. 2007 July 2015 Spearheaded call center operational strategies, meticulously conducting needs assessments, performance evaluations, and capacity planning, while executing thorough cost/benefit analyses. Championed the identification and evaluation of cutting-edge technologies, aligning them with business objectives. Defined user requisites and established comprehensive technical specifications, fostering production efficiency, productivity enhancement, quality assurance, and elevated customer service standards. Contributed invaluable insights and analysis to organizational strategic planning and reviews, fortifying the alignment between operational endeavors and overarching goals. Pioneered the development of call center systems, encompassing innovative customer interaction, voice response systems, and voice networks. Sales Manager | Vox Opera Solutions | Jan 2003 - May 2007 Achieved remarkable growth of 10,000 units weekly and yearly gross sales up to $100,000, with a total turnover increase exceeding $1.2 million annually. Developed strong customer relationships through extensive travel across multiple US states. Expanded customer base by showcasing at Trade Shows in Los Angeles and Las Vegas. Orchestrated training at US Distribution Center, Las Vegas, enhancing warehouse operation knowledge for the team. Devised and executed comprehensive sales training programs for staff. Analyzed daily sales metrics, informing strategic planning. Led training initiatives for new sales staff, focusing on sales and communication prowess. Ensured seamless coordination with Canada-based CEO and CFO, and Las Vegas Distribution Manager for daily sales, inventory, pricing, and issue resolution. Maintained customer, prospecting, and competitive databases, while driving marketing promotions. Collaborated closely with the Graphic Team for promotional materials, catalog updates, and website enhancements. Managed all aspects of sales for call center's Vector Distribution Systems Inc. account in Las Vegas, adhering to budgetary constraints and overseeing recruitment, training, and supervision. C H A RACHTER R E F E R E N C E Deogracias Suyom Bishop in our ward Phone Number:- email:- Ryle Dolentas Former Colleague Phone Number:- email:- Mylyn Fidelino Former Colleague Phone:- Email:-