Samson C. John

Samson C. John Lagos, Nigeria - |-LinkedIn Professional Summary I’m a business developer and operations manager with 7+ years of combined experience driving revenue growth, market expansion, and customer success across tech, finance, education, and a range of other industries. Proven expertise in sales strategy, product marketing, project management and training, with a track record of boosting revenue by 79%, increasing sales by 90%, and improving retention by 85%. Adept at building high-value partnerships, leading teams, and leveraging CRM and project management tools (Asana, Zoho, Salesforce, GSuite) to streamline operations and deliver measurable results. Skills and Expertise • • • • • • • • • Negotiation & Sales Strategy Go-to-Market Strategy Project Management Customer Relationship Management CRM Tools (e.g., Asana, Zoho, Slack, GSuite, HubSpot, Salesforce) Critical Thinking & Problem Solving Digital Marketing Excellent Communication Leadership Education Bachelor of Science (BSc) in Marketing 2016 - 2021 University of Nigeria, Enugu. Professional Training and Certification • • Google Project Management Certificate Renewable Energy The State University of New York • Business and Leadership Training FBO Training & Research Centre 2024 • Chartered Diploma in Marketing National Institute of Marketing of Nigeria (NIMN) Digital Marketing Pierlex Digitals Business and Leadership Training (Advanced) Dominion Leadership Institute 2021 • • In Progress 2025 - Work Experience Business Development Manager Traction Learning Solutions – Hybrid, Lagos State 2024 – Present Roles and Key Achievements • Secured multimillion-naira deals through persuasive proposals and effective stakeholder engagement, • Successfully led a high-performing marketing and sales team, achieving 80% of sales targets, surpassing previous records, and driving significant business growth and market expansion. • Managed state-level projects, significantly boosting company revenue by 79% and enhancing customer retention by 85% through effective CRM strategies. • Implemented project management frameworks and tools (Asana, Zoho, Google Sheets) to streamline workflows, track progress, and enhance team productivity. • Identified growth opportunities, expanded market reach, and improved client relationships, driving an 85% increase in team performance. Business Development Manager / Sales Executive Market Equity Inc., Forex Brokerage Firm – Onsite, Lagos State 2023 – 2024 Roles and Key Achievements • Conduct in-depth research to identify new opportunities for lead generation and business expansion. • • • • • Creating development plans and forecasting sales targets and growth projections. Identifying market opportunities through meetings, networking, and other channels while meeting existing and potential clients and building positive relationships. Collaborate with sales teams to conduct daily customer service check-ins, pitch ideas to new customers, and close sales deals. Implementing potent customer retention methods to retain customers during poor trading periods Drove up sales by over 90% utilizing User Generated Content (UGC). Saved the company’s marketing budget by 50% by introducing effective marketing strategies and identifying cost-effective options. Product Marketing & Customer Success Manager Bonus Technology – Remote, Lagos State. 2022 – 2023 Roles and Key Achievements • Worked closely with product development teams to create and maintain marketing materials for sales presentations and campaigns. • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement, and sales. • Boosted brand awareness and sales to the extent that the company was able to break even through t h e implementation of marketing strategies and teamwork. • Crafted a strategy that handled hot, warm, and cold customers and delivered value to customers and prospective customers. Marketing Consultant (3 Month Contract) FTX, Enugu State - Hybrid 2021 Role and Key Achievement • Collaborated with a team of five to drive brand awareness for a crypto tour event, successfully reaching over 1,000 university students and securing 250 confirmed participants. Leveraged a mix of social media marketing, blog content, SEO tactics, and traditional outreach strategies to achieve campaign goals. Business Development Associate Blueafric Media – Onsite, Enugu State 2020 - 2021 Roles and Key Achievements • Led campaigns and projects across various social media channels, producing engaging content, analyzing usage data, building client relationships, and facilitating customer service. • Collaborated with product and marketing teams to develop compelling sales presentations and campaign assets that aligned with business objectives. • Oversee, plan, and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana, and Later. • Organized and segmented customer data to execute innovative marketing and outreach campaigns that improved lead conversion and engagement. • Leveraged key metrics to determine KPIs that made us better understand our customers. Sales Executive (3 Month Contract) Pierlex Studios – Remote, Enugu State 2020 Roles and Key Achievements • Supported business development by identifying and engaging prospective clients within fintech, healthcare, and e-commerce sectors. • Delivered compelling presentations and demos, highlighting Pierlex’s full-stack design and software solutions. • Assisted in negotiations and closing of client contracts, ensuring smooth transition to project teams. • Exceeded short-term sales targets by 20% during the contract period. • Helped strengthen Pierlex’s positioning as a trusted digital solutions partner. Field Sales Representative AIICO Insurance Plc – Hybrid, Lagos State - Roles and Key Achievements • Designed and implemented effective marketing strategies to sell new insurance contracts or adjust existing ones. • Contacting potential clients and creating rapport by networking, cold calling, using referrals, etc. • Appraise the wishes and demands of business or individual customers and sell suitable protection plans. • Collect client information on their risk profiles to offer them the proper solution.