Samriti Verma

SAMRITI VERMA - UX/UI & Product Designer Rochedale, Queensland-4123 Mobile: (- Email- Folio: samriticreative.com Career Overview: Passionate UX/UI Designer with 5+ years of experience in crafting human-centered digital experiences. Adept at transforming complex workflows into intuitive, visually engaging designs that enhance user satisfaction and business outcomes. Strong foundation in responsive design, accessibility standards, and front-end collaboration. Skilled in leveraging data-driven insights, user research, and usability testing to create seamless digital experiences. Skills & Tools: • • • • • • • • UX/UI Design: Wireframing, prototyping, user flows, responsive design User Research: Heuristic evaluation, usability testing, user interviews Design Systems: Component libraries, UI style guides, brand consistency Collaboration & Stakeholder Engagement: Working with developers, product managers, and researchers Tools: Figma, Adobe XD, Miro, Lucid chart, Adobe Creative Suite Front-End Awareness: HTML, CSS principles, handoff best practices Accessibility & Compliance: WCAG, inclusive design Agile & Iterative Workflows Profile: • • • • • • • Designed wireframes, screen flows, and interactive prototypes for web and mobile applications using Figma and Sketch. Led end-to-end design processes, from user research and low-fidelity concepts to high-fidelity UI designs and final implementation. Conducted user interviews, usability testing, and workshops to uncover pain points and optimize user experiences. Strong expertise in visual design principles, UI patterns, and best practices for both mobile and desktop platforms. Enhanced UX through data-driven research methods and improved UI with modern, accessible designs. Implemented design changes to improve customer experience while ensuring compliance with WCAG AA accessibility standards. Experienced in Agile environments, collaborating with cross-functional teams to deliver user-centred and responsive designs. Applied front-end development skills (HTML, CSS, JavaScript) and WordPress expertise to build and refine responsive websites. Qualifications: • • Diploma of Graphic Design, TAFE Brisbane Masters of Computer Applications – PTU, India. 1 SAMRITI VERMA - UX/UI & Product Designer Rochedale, Queensland-4123 Mobile: (- Email- Folio: samriticreative.com Professional Experience: Maropost Australia : January 2022 – Current Job Title: UX/UI & Product Designer Roles & Responsibilities: • • • • • • • • • • Designed scalable UX/UI solutions for SaaS and e-commerce products, improving user engagement and conversion rates. Collaborated with CX teams, business stakeholders, and developers to translate complex requirements into intuitive, engaging UI solutions. Led end-to-end design processes, from user research and wireframing to high-fidelity prototyping and developer handoff. Developed and maintained design systems, ensuring UI consistency and efficiency across multiple products. Conducted usability testing to refine designs, increasing user satisfaction scores. Collaborated with global teams (Australia, Canada, Europe, India) to deliver highimpact digital experiences. Worked closely with developers to bridge design and development, ensuring seamless execution. Created responsive, accessible designs, adhering to WCAG guidelines and compliance standards. Conducted user research, A/B testing, and usability studies to validate design decisions. Communicated designs and research outcomes with product and the broader organisation, in the form of design reviews and showcases. RMIT Online: November 2021 – Current Job Title: Design Mentor Roles & Responsibilities: • Mentoring students registered for User Interface design course. • Hosting Online webinars where I share my industry design experience with students. • Marking and giving feedback to students. • Problem solving and design discussions with students. HunterPP, : April 2019 – Jan 2022 Job Title: UX/UI Designer Roles & Responsibilities: • Lead the design team and responsible for creating and compelling website and webapplications. 2 SAMRITI VERMA - UX/UI & Product Designer Rochedale, Queensland-4123 Mobile: (- Email- • • • • • • • • • • • Folio: samriticreative.com Illustrated design ideas using storyboards, process flows, and sitemaps. Designed wireframes and prototypes that clearly illustrate site navigation. Design, build responsive landing pages for the company website. Prepared and presented Mobile wireframing/prototypes. Redesign of company website from scratch. User Interface revamp for eCommerce plateform (webstore). Evaluated existing designs against recognized mobile design patterns and proposed improvements. Efficiently used my HTML, CSS & Javascript experience to comprehend my web designs. Design various merchandise and promotional materials for Brisbane schools. Created posts and videos for Social media advertisement. Creation of Google Adwords for generating traffic on our website to increase sale leads. Multicultural Community Centre: October 2018 – March 2019 Job Title: Graphic Web Designer Roles & Responsibilities: • Worked as Digital Graphic Designer at MCC. • Analysed industry trends and established designs. • Collaboration with manager and stake holders. • Adhering to MCC brand guidelines and target audience prepared design for MCC events & shows. • Produced promotional flyers, posters, banners to promote Christmas & Chinese New Year Market & shows conducted by MCC. • Efficiently designed artwork for various competitions during events. • Build unique artistic signage designs for various events hosted by MCC. • Boosted awareness of MCC events by using MCC’s social media channels. Target Solar: June 2018 – October 2018 Target Solar Job Title: UX/UI Designer Roles & Responsibilities: • Redesigned company website. • Consulted with clients, understood their goals, and explained research results. • Created user flow, wireframes and prototypes for website and mobile. • Conducted interviews for website usability testing. • Established design guidelines and design system library. • Improve site wide user experience by analysing user behaviour. • Stake holders engagement and managements. Frontier Education: January 2018 – October 2018 3 SAMRITI VERMA - UX/UI & Product Designer Rochedale, Queensland-4123 Mobile: (- Email- Folio: samriticreative.com Job Title: UX/UI Designer Roles & Responsibilities: • Designed wireframes and prototypes for the Frontier Education website. • Analysed user feedback and activity and iterated to enhance user experience. • Analysed current industry trends and extrapolated data for trend analysis. • Led mobile app design, including research to final product. • Performed various website content creation and editing tasks from time to time using my skills in HTML, CSS, and JavaScript. • Established design system and .followed them in all my designs. • Creation of print and digital material for the company including flyers, posters, banners, and Prospectus. • Prepared unique designs for student prospectus. • Photographed imagery for website, EDMs and Social Media. ImpaCCCt: October 2017 – January 2018 Job Title: UX/UI Designer Roles & Responsibilities: • Redesigning of ImpaCCCt website build using Squarespace platform. • Creation of various advertisements to promote personal branding courses provided by ImpaCCCt. • Curated design of digital banners to post on the website and other social media channels. • Autonomously involved in setting up client’s business on Google from scratch. • Identified and implemented SEO tactics that delivered quality measurable results and increased traffic on the website. Freelance Designer: 2014 – 2016 Roles & Responsibilities: Freelancing as a Web and Digital Designer included multiple projects from UI design, brand development, and graphic design. Master Software Solutions: 2012 – 2013 Job Title: Web Designer Roles & Responsibilities: • Design various websites for multiple clients using WordPress, HTML, CSS, and JavaScript skills. • Creation of digital banners and various other promotional designs for the client’s website. • Involved in website development using PHP language for coding. 4 SAMRITI VERMA - UX/UI & Product Designer Rochedale, Queensland-4123 Mobile: (- Email- Folio: samriticreative.com Punjab University: 2011 – 2012 Job Title: Information Technology Teacher Roles & Responsibilities: On campus mentoring for Bachelors of Computer Application following subjects C, C++, Computer Fundamentals, RDBMS and Computer Graphics. ADDITIONAL DETAILS: Portfolio Website: samriticreative.com Eligibility to work in Australia: Hold Australian Citizenship. 5