Samrah Ashworth
Professional Summary
Dynamic and results-driven Executive Assistant with extensive experience in managing high-level administrative functions,
strategic planning, problem solving and operations for leading companies.
Proven expertise in contract negotiation, financial management, process implementation, and executive support, driving
organisational success and efficiency. Skilled in orchestrating international route planning, cross-border touring logistics, work
visas, and permits as well as securing international licensing via collaboration with US and Japanese authorities. Demonstrated
ability to handle complex projects, interact with top-level executives, and manage multiple priorities seamlessly. Adept at
leveraging industry knowledge and cross-functional collaboration to achieve business goals and enhance service delivery.
Recognised for attention to detail, problem-solving skills, operational excellence, and dedication to excellence.
Areas of Expertise
Executive Support | Contract Negotiation | Financial Management | Process Implementation | Strategic Planning | Crossfunctional Collaboration | Project Management | Report Preparation | Diary Coordination | Travel Arrangements | Task
Management | Client Relations | Office Administration | HR & Finance Reporting | Bookkeeping | VAT Returns | Invoicing |
Bank Reconciliation | Inventory Management | Global Route Planning | Customer Satisfaction | Health & Safety Administration
Key Accomplishments
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Secured a multi-million-dollar deal between the band YES and Warner Music Group by providing full operational support.
Delivered a $100,000 profit for the 2022 Close to the Edge tour by working with Live Nation Japan on behalf of the artist,
managing contract negotiations, and strategic planning.
Netted over £600,000 for the band by working as Project Manager with BMG UK to deliver the Asia in Asia boxset and rerelease of the Asia back catalogue.
Generated £20,000 (and growing) in donations to Macmillan Cares from the John Wetton: An Extraordinary Life project,
which included a book, a boxset, and an evening of celebration with 20+ musical legends.
Achieved continued revenue exceeding £50,000 for John Wetton's estate from the book and boxset sales.
Professional Experience
QEDG Management – Okehampton, Devon
Executive Assistant
2017 to Present
Key Responsibilities:
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Conduct detail orientated research, initiated negotiations, and perform due diligence to secure key contracts with
multinational organisations.
Manage bookkeeping for internal and third-party companies, including invoicing, bank reconciliation, and preparation of
quarterly VAT returns and annual accounts.
Implement processes and procedures to ensure consistent and effective service delivery across the company, including HR
and Finance policy for internal and external reporting.
Compile information and prepare reports to inform management on activities, special projects, and objectives, with a focus
on music royalties and copyrights.
Interact with top-level executives across internationally respected businesses to achieve mutually beneficial results.
Administer comprehensive administrative and office duties, including diary coordination, travel arrangements, and task
management, to ensure smooth company operations.
Key Contributions:
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Secured lucrative contracts with multinational organisations by conducting research, negotiation, and due diligence.
Enhanced financial accuracy and compliance by managing bookkeeping tasks, VAT returns, and annual accounts.
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Improved service delivery by implementing effective processes and procedures, enhancing HR and Finance reporting.
Achieved mutually beneficial results through professional interaction with top-level executives from internationally respected
businesses.
Spirit of Unicorn Music – Okehampton, Devon
Product Manager
2020 to Present
Key Responsibilities:
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Identify new and existing artists for collaboration, leveraging industry executives' experiences to benefit the label.
Create P&L accounts to gain board approval for new projects and ensured budgets were met or exceeded.
Coordinate with distributors and artists to ensure timely delivery of assets to meet global release dates.
Collaborate with PR and marketing experts to execute international advertising campaigns, maximising sales.
Key Contributions:
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Achieved board approval and financial success for new projects by meticulously creating and managing P&L accounts.
Ensured timely global releases by coordinating effectively with distributors and artists.
Maximised sales through strategic collaboration with PR and marketing experts on international advertising campaigns.
Creedy Carver – Crediton, Devon
Office Manager
2012 to 2017
Key Responsibilities:
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Interacted with customers via phone, email, and in-person to provide information and direct queries to appropriate staff.
Organised filing systems and maintained accurate records for efficient office management.
Prepared vendor invoices and processed incoming payments to ensure timely transactions.
Oversaw office inventory ordering, requisitions, and stocking to maintain necessary supplies.
Optimised route planning to address last-minute challenges, enhancing customer satisfaction.
Managed HR and Health & Safety administration tasks, ensuring compliance with company policies and regulations.
Key Contributions:
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Improved customer satisfaction by professionally handling inquiries and directing them to the appropriate staff.
Enhanced office efficiency by organising filing systems and maintaining accurate records.
Ensured timely financial transactions by preparing vendor invoices and processing payments.
Maintained necessary supplies by effectively overseeing inventory ordering and stocking.
Increased customer satisfaction through optimised route planning and effective management of last-minute challenges.
Ensured compliance with company policies by efficiently managing HR and Health & Safety administration tasks.
Education & Credentials
European Politics | The University of Nottingham, Nottingham, NGM, 09/2002 - 06/2004
PRINCE 2 Foundation and Practioner Oct 2024
Additional Experience
Training Coordinator | Graphic, Crediton, Devon, 2010 – 2012
Senior Coach | Marks & Spencer, Hayle, 2004 - 2009
CONTACT
See 1st page
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