Samir Yawar

Samir Yawar -- Editor / Storyteller / Manager Karachi, Pakistan A consummate professional who has worked in the content industry for 7+ years. Launched one of the biggest entertainment portals with Lens by ProPakistani. propakistani.pk/author/samir-yawar/ linkedin.com/in/samiryawar twitter.com/YawarSamir WORK EXPERIENCE Manager - Content Management Legendesk Private Ltd. SKILLS Editing Content Writing 01/2021 - 07/2021, Digital Agency Graphics Designing Achievements/Tasks Team Leadership Ebooks Writing/Editing Blog Writing - formal, conversational Branded Content - Crafting business and consumeroriented content for Landing and Service pages for various brands Head of Entertainment ProPakistani.pk/lens Publishing SEO WordPress Press Release Marketing Social Media Sponsored Content Networking Brand EDUCATION Bachelor's in Business Administration Greenwich University (ongoing) 08/2018 - 11/2020, Online publication Achievements/Tasks Launched one of Pakistan's biggest entertainment portals in 2018 that served showbiz and human interest stories for millions of readers Responsible for finding, assigning and editing potentially interesting stories done by writers In 2 years, our readership grew to generate almost 2 million views monthly Editor ProPakistani.pk 11/2016 - 11/2020, Achievements/Tasks Have edited, fact-checked, and published hundreds, if not thousands, of news stories Ensured timely publication of tech, viral social media, sports, & auto stories for maximum exposure Responsible for handling a team of writers Head of Sponsored Content ProPakistani.pk/lens/ 08/2017 - 08/2018, Creating and publishing reader-friendly content for our business clients for promotional purposes. Achievements/Tasks Understanding the client's brief and suggesting ways to make their branded content more reader-friendly Handled press releases and authored sponsored pieces for clients Some of the clients I've worked with include Coca-Cola, Telenor, Jazz, Ufone, Xiaomi, StormFiber, Shell Pakistan, PTCL and many more A-Levels DHA O and A Levels 2004, O Levels Beaconhouse School System 2002, HIGHLIGHTS Launched and built ProPakistani's entertainment portal Lens almost 2 years ago. It is now one of the top Pakistani showbiz sites. Did the first-ever profile of Shahmeer Amir, a Pakistani ethical hacker, in the local media. Interviewed Ramish Safa, one-half of Kachi Goliyaan Comics A list of some of my write-ups can be viewed here. INTERESTS Reading Gaming Movies Debating Music