Please note: I will be PCSing with my military family to Beale AFB this March 2025.
SAMIN AHMAD
Carthage, NC
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SOCIAL MEDIA & DATA ANALYST EXPERT
VIBE CATALYST | BRAND INFLUENCER | STAKEHOLDER RELATIONS | INFORMATION TRANSFORMER
Social media, market research, intelligence gathering, and analysis expert with dual master’s degrees and
10 years’ combined experience. Directs investigations, trend identifications and evaluations, reporting
production, and strategy insights of influences, influencers, and media-driven content. Proficiencies
include data source development, data-driven decision-making, strategic networking, and stakeholder
relations. Exhibits flexibility to adapt to emerging business realities and industry advancements, pursues
necessary resources to increase data collection pathways, and delivers results that out-pace expectations.
Insightful, and disciplined, with laser-like focus.
TECHNOLOGY & PLATFORM STRENGTHS
Facebook | Instagram | TikTok | YouTube | Twitter | Google Analytics | Asana | Monday.com | MS Teams
Adobe | Canva | SEO | SEM | HubSpot | Hootsuite | Social Flow | SaaS | Tableau | Social Bakers | WordPress
SKILLS / CORE COMPETENCIES
Content Marketing | Content Creation | Email Marketing | Digital Marketing | Social Media Management |
Social Listening | Social Media Marketing I Analytics Analysis | Brand Management | Content Management
| Copywriting | Public Relations I E-commerce I Google Analytics I Managing online stores
CLEARANCES & CERTIFICATIONS
Google Digital Marketing and E-commerce Certificate
Coursera, Jan 2024
Active Secret Clearance
Department of State, Oct 2024
LANGUAGES
English (fluent in speaking, reading, and writing) & Bengali (fluent in speaking, reading, and writing)
PROFESSIONAL EXPERIENCE
Refugee Operations Analyst (remote) | Carthage, NC | Devis | 2024 – Present
Provide critical support in refugee resettlement programs, operational analysis, and humanitarian
initiatives. Leverage data to inform refugee resettlement strategies, monitor case progress, and coordinate
across diverse stakeholders, including government agencies, NGOs, and international partners. Conduct
research to identify trends, improve workflows, and ensure compliance with program policies and
procedures. Adept at utilizing strong analytical and problem-solving skills to enhance program outcomes
and deliver actionable insights to address the complexities of refugee operations.
• Collaborate with US stakeholder agencies to update cases while flagging issues with relevant
governmental and non-governmental organizations. Develop and maintain data sources crucial
for decision-making, ensuring accuracy and relevance.
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Manage case history and research statuses supporting the Bureau of Population, Refugees and
Migration (PRM) and the Refugee Processing Center (RPC) mission. Implement operational
enhancements to streamline processes and improve resource allocation.
Respond to unique case processing situations along with performing data entry tasks and
quality-control measures in the START application. Write and update project
documentation including procedures and training materials.
Social Media Manager (remote) | Carthage, NC | Boost Oxygen | 2021 – 2024
Owned U.S. and international social media content development and campaign management, social
media-based brand perceptions, public relations, monetization initiatives, analytics reporting, and
consumer engagement – and collaboratively assisted and led teams serving 50 additional countries.
Designed visualizations and wrote themed posts, coordinated and amplified content across all platforms
(while addressing different customer segments with each), and optimized content calendar to align with
marketing goals, promotions, and product launches. Led responses to comments and directed moderation
and escalation of concerns, inflammatory, or competitor replies. Researched high-profile influencers on
each platform and built partnerships to secure lucrative endorsements and product features.
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Conceptualized and produced high-quality outputs and novel content which gained
quick traction as it educated or entertained target audiences across social media
platforms, including selection of design themes, color palette, diagrams, image
manipulation, embedded videos, and custom hashtags.
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Managed brand narrative/story, created greater messaging cohesion, and continuously audited
and maintained standardization of fonts, emails, verbiage, and tone that strengthened
continuity of presence.
Conducted routine debriefings to review operational efforts and identify anything missed,
where process blocks arose, and what issues surfaced; resolved all tactical issues quickly.
Collaborated smoothly with external PR, marketing, advertising firm and internal sales (globally)
to understand product launch goals, product positioning, and overall themes of messaging,
and then craft effective presentations, editorials, periodicals and publications that built brand
trust.
Social Media & Digital Marketing Strategist (remote) | Sanford, NC | Consultancies | 2020 – 2021
Provided strategic marketing expertise on social campaigns for clients. Performed data-driven research
and distilled analytics on trends to boost clients’ search rankings, generate web traffic, and expand online
presence. Scouted and used social media influencers in target demographics for competitor analysis and
incorporated best practices into campaigns and strategies. Developed custom hashtags based on hot
trends across targeted industries. Edited video credits, text overlays, and transitions and uploaded
completed works to YouTube.
• Measured successes of SEO keywords, adjusting tone and type for refined results on what
consumers responded to best. Earned 30-40% more views, followers, subscribers, like, website
visits, and website traffic across pages for client projects after using these discovered and refined
techniques.
• Set up and funneled social media engagement activity simultaneously across multiple
platforms, including YouTube, Instagram, TikTok, Facebook, and LinkedIn.
(Senior Market Analyst) Intelligence Specialist | Wright-Patterson AFB, OH | USAF | 2018 – 2020
Investigated and analyzed social media and market influences, demographic behaviors, social and
business processes and impacts, audience policies, asset inventories and assessments, and operations and
prepare executive summaries to expedite time-sensitive decision making. Worked with executive leaders
and fielded agencies, analysts, and social media specialists to collect/distill details used to develop
actionable narratives.
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Known for even-keel temperament, executive-level communication skills, on-point diplomacy,
professional/social ease, thoughtful problem solving, supportive work ethic, and team player
attitude.
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Remain current on latest market developments and trends to identify needs to capitalize on,
develop, and/or adopt solutions needed to direct operations, disperse information, and
safeguard choices.
Market Analyst and Social Media Specialist | MacDill AFB, FL | COLSA Corporation | 2013 – 2016
Governed social media platforms and analysis tools to capture region-based market intelligence on
trends, cultural and economic impacts (among others), thought leaders, ideological conversations
relevant to targeted topics, etc. Developed and converted data into useful and visualized formats to
illustrate and communicate narratives that drove strategies. Prepared and delivered multimedia
presentations and orally briefed executive stakeholders, which included details of operational threats,
security, risks, and audience biases for highest transparency.
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Managed regional platform-wide Twitter and Facebook activity using as Palantir, HubSpot
Social inbox, Google Analytics, Adobe Creative Suite, Hootsuite, Social Flow, and Social Bakers
among others to monitor digital environments, analyze conversational trends, and distill into
detailed analysis.
Analyzed and evaluated information and information gaps, from sources to extract and
understand meaning; reconciled conflicts, disseminated high-level information, and addressed
underlying needs.
Negotiated timelines, outlined scope of work, tracked pipeline and integrity of delivery
fulfillment, and provided task management until full satisfaction of all stakeholders.
Established and nurtured dynamic, high-functioning team ethos, which ensured abovetarget deliveries despite ambiguity and competing priorities/deliverables.
Examined and factored in regional languages, history, socio-political affairs, culture, religions,
local customs, and current events through examination of exhaustive research, of media outlets
and information (TV, radio, print) to determine and communicate impacts to data dissemination,
breaches, and targeted activities.
Specialized Analyst | MacDill AFB | COLSA Corporation | 2013 – 2014
Produced complex analysis reports derived from research, data collection, evaluation, interpretation, and
high-level writing of relevant facts, insights, and influences. Predicted trends, identified vocal community
members and valuable communicators/connectors, and assessed region- and demographic-specific risks
and operational requirements for emerging events, particularly as it related to digital security. Utilized
data for crisis management.
• Balanced ambiguous, ever-shifting priorities with dexterity and even temperament, never losing
sight of actionable steps, big picture, and granular but still vital details. Self-directed delivery of
all commitments, raising concerns early to guarantee quickest resolutions and safeguard
stakeholder satisfaction.
• Collected and recorded observations, synthesized data, and prepared research results
for intelligence reports and to identify target data for assigned project.
• Influenced and controlled ever evolving and aggressive changes in data landscape and
influencers’ attempts to sway attention using misinformation and cutting-edge technologies; kept
ear to the ground, tracked pulse of trends and shifts, reviewed media sources, and asked strategic
questions.
• Influenced and challenged communication partners and teammates where appropriate;
built bridges and supported and nurtured business insights.
EDUCATION
Master of Arts, International Relations (2017) | Schiller International University, Germany
Master of Arts, Human Rights & International Relations (2017) | University of Roehampton, UK
Bachelor of Arts, Foreign Affairs (2009) | University of Virginia, Charlottesville, VA
Please note: I will be PCSing with my military family to Beale AFB this March 2025.
