Samar Hafeez

SAMAR HAFEEZ Mobile: - ​ Email:- Profile: linkedin.com/in/samar-hafeez SUMMARY SKILLS Content Strategy​ Storytelling​ Content Writing​ Copywriting Brand Management Market Research​ Consumer Insights Digital Marketing & SEO Editing & Proofreading ​ ​ ​ Marketing professional with 12+ years of experience in content creation, marketing communication, brand strategy, and market research, specializing in lifestyle, travel, and hospitality sectors. Expertise in crafting compelling narratives, creating engaging content and driving digital marketing initiatives. Adept at collaborating with cross-functional teams to enhance brand visibility and boost sales. EDUCATION 2013 Master of Marketing & Creativity ESCP BUSINESS SCHOOL, FRANCE 2007 Bachelor of Business Management BANGALORE UNIVERSITY, INDIA ​ LANGUAGES​ English Hindi French (A2)​ WORK EXPERIENCE FREELANCE Writer | Editor | Marcoms Specialist Feb 2019 - present ●​ Assisting clients in developing content and communications strategies to achieve business goals. ●​ Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns. ●​ Developing and writing original content and engaging stories for brands. AWARDS​ ESCP Europe Scholarship Euromonitor Quiz ‘15 1st place Clients: Give Foundation, Carrier, Canon, Dunzo, African Press Organization, Enchanting Travels, Mercy Ships, Licious, EcoEnergy Insights, Careernet, Urban Ladder, Liquid Technologies, and HirePro.​ Tata Crucible Corporate Quiz ’07 - Runner up (Bangalore) CLUB MED Jan 2018 - Oct 2018 ​ Marketing Manager (Mumbai)​ ​ ​ ​ ●​ Drove the execution of marketing plans according to budget and forecast. ●​ Developed brand awareness among Indians for destination resorts. ●​ Successfully created an e-commerce platform that increased sales by 25%. ●​ Implemented Brand, PR, CRM, Content and Digital initiatives for Club Med India. ●​ Provided trade marketing collaterals and sales tools to sales manager and travel partners.​ ​ ​ ​ ​ ​ ​ ​ ​ OTHER ROLES a) Editor at Deluxe Digital Studios. b) Travel Writer with Power Lines Central Pvt. Ltd.​ INDEPENDENT CONSULTANT Apr 2015 - Dec 2017 Marketing & Communications (Travel-tech startups)​ ​ ​ ●​ Developed long-term marketing and communications strategies for clients. ●​ Worked closely with agencies, design and content teams to develop innovative marketing campaigns and brand communication. c) English Instructor at the London School of Speech ​ ​ EUROMONITOR INTERNATIONAL Aug 2013 - Mar 2015 Project Manager - Consulting & Communications (Bangalore)​ ​ ●​ Managed regional and international market research projects covering market sizing, trend analysis, industry mapping, new markets and competitor analysis. ●​ Liaised with clients from project inception to completion by partnering with Euromonitor's international offices for projects, especially in MENA markets. ●​ Developed overall communications strategy for the company in India. ●​ Built close relationships with journalists from top media outlets (Economic Times, Wall Street Journal, Reuters) for wide coverage.​ GROUPE DANONE Dec 2011 - Jun 2012 Assistant Brand Manager (Topline, Paris) ​ ​ ●​ Monitored brand performances of 47 Danone markets globally.​ ●​ Manage transversal projects, working with different countries and internal stakeholders (Communication, Digital, Packaging, Research & Development, Innovation, etc.) ●​ Identified and recommended best practices with country marketing teams as part of the Global Marketing Strategy at the Group HQ. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ AREAS OF INTEREST Travel & Hospitality​ Technology Lifestyle Sustainability Cause-marketing Health & Wellness ​ CONTENT EXPERTISE Thought leadership articles, blogs, web content, brochures, emailers, SEO articles, market research reports, case studies, press releases, product descriptions, video scripts, user guides, etc