Samantha Van Gieson M.S.

SAMANTHA R. VANGIESON Bellingham, WA •- •- DIGITAL MARKETING MANAGER Digital Marketing Campaigns – Marketing Automation – Media Activation – Influencer Marketing – Web Development ⮚ Creative content marketing expert with 6 years’ digital marketing, paid advertising and influencer marketing experience. Direct paid program, influencer activation and social media campaigns for companies in the software, industrial services, and financ ial services space. Leverage marketing analytics, event planning, and integrated marketing communication skills to improve ROI and increase customer engagement. Govern customer insights via integrated data, consumer behavior and market intelligence to create unique marketing and advertising solutions that expand customer base and boost revenue. CORE COMPETENCIES Marketing Plan • Social Media Strategy • Competitive Analysis • Data Collection • Strategic Communication • Email Marketing • Brand Development • Market Segmentation • Social Media Campaign • Social Networks • Affiliate Marketing • Event Planning • Social Media Analytics • Performance Metrics • Content Strategy & Curation • Content Marketing • Audience Analysis • SEO & PPC Campaigns • Data Analysis • A/B Testing • Data Visualization & Presentation • Budgets • Customer Service • Performance Marketing • Paid Advertising • Google Ads Optimization • CRM • Website Analytics • WordPress • Digital Marketing Strategy • EDUCATION | TRAINING | CERTIFICATION Master of Science, Digital Content Strategy – University of Kansas, Lawrence, KS Aug 2020 • Graduate Certificate in Social Media Strategy & Management | Graduate Certificate in Data Interpretation & Communication Bachelor of Arts, Communications – University of North Dakota, Grand Forks, ND May 2018 CAREER EXPERIENCE Marketing Coordinator – BRIVITY, Bellingham, WA Jan 2020–Present ⮚ Created and instituted editorial calendar; managed social media planning and ran paid ads within $20K monthly budget. ⮚ Conceived and implemented content-heavy marketing to sustain margins during COVID-19, generating 100+ leads which generated over $100K in new business within 3 months. Onboarded, trained, and managed virtual assistant. ⮚ Introduced automation that streamlined email process time 50%; boosted brand awareness, researched and implemented new software—WebinarJam/EverWebinar—to improve webinar process and efficiency by 20%. ⮚ Led campaigns and created marketing assets—landing pages, emails. Interfaced with sales team to boost closing rate 20%. ⮚ Sorted marketing assets by campaign; tracked spend while reducing ROI and performance reports delivery time by 50%. Social Media Coordinator – GRIZZLY INDUSTRIAL, INC., Bellingham, WA Apr 2019–Dec 2019 ⮚ Boosted reach and engagement across all channels by more than 45% within 6 months. Implemented inbound marketing strategy and original content that maintained strong following of 200K+ on all social media platforms. ⮚ Launched influencer marketing program that increased sales by 20%; recruited and collaborated with top influencers. ⮚ Increased ROI on social campaigns 25% by increasing engagement, reach, and genuine relationships with target audience. ⮚ Planned and executed SEO marketing campaigns which generated leads and increased client base by more than 20%. Career Notes: Freelance Digital Marketing Manager & Consultant – SOUND MARKETING & CONSULTING, Apr 2015–Present Social Media Coordinator – FARMERS INSURANCE KIRK DECHERT AGENCY, Ferndale, WA Jul 2018–Apr 2019 Social Media Strategist – WINE SHOP AT HOME, Bellingham, WA Sep 2017–Apr 2019 PLATFORMS & SOFTWARE PROFICIENCY Microsoft Office—Word, PowerPoint, Excel & OneNote; Adobe Creative Cloud; Certified in HubSpot Marketing Software; Certified in Google Analytics; Certified in Google Ad Words; Hootsuite, SocialBakers, Sprout Social, MailChimp, Marketo, AdRoll, ReTargeter, Vimeo, Canva Business, Buffer, Moz, SEMRush, Mention, BuzzSumo, Meltwater, NUVI, SimilarWeb, Tableau, Qualtrics, Zapier, Slack, Trello, Microsoft Teams, Asana, Jira, Zoom, GoToWebinar, Xtensio, Sprinklr consultative sales, hunter, business development, lead generation, cold calling, outside sales, sales representative, salesperson, salesman, saleswoman, top performer, President’s Club, hunter, small, medium sized sales, comprehensive insurance, human resource services, professional jobs, business management, Denver, South East Denver, online marketing, advertising, media space