Samantha Eve

SOCIAL MEDIA STRATEGY THE AFRIX CONNECTION WHY SOCIAL MEDIA? ➤ This is where your target audience is. ➤ Take audience ALONG on your journey ➤ Validity of your business/project ➤ Over 2 Million businesses use social media ➤ Leverage social advertising ➤ Lower advertising costs ➤ Boost brand awareness and loyalty ➤ Tracking tools and analytics to measure efforts and outcomes ➤ SEO-Search engine optimisation ➤ CREATE A CONNECTION WHAT IS A SOCIAL MEDIA STRATEGY? -writing and scheduling posts -running ads -replying to fans -creating graphics THE MAIN POINT? Consumer Engagement Explosion In the age of instant gratification we cannot afford to take our time SOCIAL MEDIA IN MOTORSPORT This summer, Formula 1 set new heights in social media reach. Kate Walker talks to market research experts Nielsen Sports about where to go from here. Over the summer, F1 became the fastest-growing sports brand on social media, outstripping the likes of Premier League football and the NBA. It was an extraordinary result for a sport with little official social media presence one year ago. “There has been a substantial increase in terms of available content, especially video, on the various social media platforms – Facebook, Twitter, YouTube and Instagram, not forgetting formula1.com and the Official F1 App,” the press release sang. (2017) 1. The opportunity to draw in a fan base and monetisation through advertising 2. Researching the differing fan base- those who want to watch the races vs. Those who want to engage in the technical aspects of the formula 3. Social media creates an opportunity to grow motorsport beyond the traditional heartland 4. Monetisation through partnerships with digital channels and advertising ANALYSIS OF AFRIX What are we saying to the world