Sam co-founded Topological Studio to offer clients mesmerising experience through Design and Communication. Prior to setting up the studio, he has worked with some of the most creative and talented designers and agencies throughout China, a former creative leader at Tencent MIG (Mobile Internet Group), iconmobile (Beijing), Imagination Asia, etc. Sam brings a wide-range of experience in corporate business and design communication. He has built a strong foundation drawn from through-the-line experience enable him to manage the full scope of brand experiences across a wide variety of brands. He is passionate about all things experiential and is a gun marketer of the increasingly important digital dimension in engaging and motivating action to achieve commercial objectives.