sam ellis
seo specialist
nashville, tn c:- e:-
profile
Results-focused seo specialist with a thorough understanding of best practices, keyword research,
competitor analysis, and technical aspects.
areas of expertise
o
Search Engine Optimization
o
Keyword Research
o
Google Analytics
o
Link-building
o
Google Search Console
o
Content Creation
professional experience
Just A Pinch Recipes, Nashville, TN
User-generated Recipe Platform
Director, SEO & Digital Marketing
2019 to present
Collaborated editorial and social media team with specific types of content to publish throughout the
year with keyword research. Worked closely with CTO launch a mobile-first redesign of the website.
Results:
! Increased organic search traffic users by +40%.
! Increased organic search traffic page views by+26%, 92M from 73M.
! Managed SEO for bloggers who are part of Just A Pinch Food Group who were
monetized by the parent company, American Hometown Media.
Strategies:
! Monitor Google Trends and Google Search Console for well performing pages of given times
throughout the year.
! Managed on and off page technical SEO and made sure there were no issues affecting pages.
! Worked with Dev team to ensure that the technical SEO aspects were properly set up and
optimized.
! Review Google Search Console on a weekly basis to ensure no major issues have arose, and
validate fixes accordingly when issues do come up.
! Audited and optimized SEO for entire website, resulting in front page placements in Google
SERP.
! Worked with Ad-Ops team to optimize site for page-load time to be in best practices of Core
Web Vitals with recent site redesign.
! Provided keyword research to editorial and social media team throughout the year for types of
content to publish.
Pleasant Holidays, Westlake Village, CA
2017 to 2019
Travel & Hospitality
SEO Specialist
Worked closely with VP of Marketing and Destination Managers to create and distribute content for
both B2B and B2C demographics.
Results:
! Increased organic SEO by 50% within first 6 months.
! Expanded partner sponsorship from on-site banners to third party and social media
increased profit.
Strategies:
! Audited and optimized SEO for entire website, resulting in front page placements in Google
SERP.
! Researched competition marketing strategies and campaigns to gain leverage to optimize our
own campaigns.
! Managed multiple micro-sites to ensure content was updated on a weekly basis.
! Analyzed marketing campaign reports on a weekly and ongoing process for partners.
! Manage the digital marketing promotional calendar.
! Collaborated with Destination Managers to leverage specific regions through social media and
third party partners.
! Created and designed advertising assets to be trafficked out.
! Created custom email newsletters for both B2C and B2B demographics.
RKS DESIGN, Thousand Oaks, CA
2015 to 2017
Industrial Design Firm
Digital Marketing Manager
Provided strategic and tactical guidance to team with accountability for all social media channels
(Facebook, Twitter, Pinterest, YouTube, etc) along with company blog, and email marketing
campaigns. Collaborated with designers and company executives to ensure strategy aligns with
company objectives.
Results:
! Grew user-base by 3X within first six months of employment.
! Rebranded company website, leading to a decrease of 70% bounce rate.
Strategies:
! Worked closely with marketing team to develop new social media strategy, replacing overt sales
pitches with focus on engagement and customer care.
! Led transition of email campaigns from proprietary software to a new CMS in order to enable a
number of employees to engage users at will.
! Developed engaging, viral content to build social media audience, including contests.
! Revamped website design and established brand voice through A/B testing, resulting in an
immediate performance improvement.
! Audited content to identify SEO/traffic generation opportunities and then led team to create
high-impact content.
sam ellis
seo specialist
nashville, tn c:- e:-
professional experience (continued)
Fishhound, Sherman Oaks, CA
Social Media Platform for Fishing Community
Marketing Coordinator
2010 to 2015
Developed digital content for innovative company geared towards the fishing community. Launched
the company’s first coordinated social media effort and provided guidance to managers and
employees throughout the company.
Results:
! Created top-flight digital content – including low-cost video.
! Grew social media presence from 5k to over 140k on Facebook and from 0 to 15k on
Twitter.
Strategies:
!
!
Launched company’s first social media presence and built awareness by creating/sharing
engaging content and building a sense of community.
Conceived and executed contest strategy as a way to generate interest at little to no cost, with
several of the contests going viral.
education & credentials
Bachelor of Arts in Communications, California State University, Northridge, 2009
