SALMA
SIDDIQA
DIGITAL MARKETER
PROFESSIONAL SUMMARY
Digital marketer and collaborator experienced in working
with globally distributed and impact-creating start-ups.
Specialised in content creation with an emphasis on social
media and email marketing.
WORK BACKGROUND
CORE SKILLS
MARKETING & SOCIAL MEDIA MANAGER
Climate Crisis Hub, July 2020 - June 2021
Successfully marketed a digital film festival to bring in 8000+
viewers in its first edition
Achieved substantial conversion of people towards climate
awareness through a well-crafted social media and email
strategy
Acquired and maintained relationships with activists,
organisations and brands from around the world
Helped grow Instagram following by 6-fold over the span of
10 months
MARKETING EXECUTIVE
Euro Premier General Trading, Dec 2018 - May 2019
Content creation for website and social media
Planning and execution of marketing campaigns,
promotional strategies and activities
Management of Souqerz website through Magento 2.2
Content Strategy
Social Media
Google Analytics
Search Engine Optimization
Community Building
Analytical Skills
Detail-oriented
LANGUAGES
English
Tamil
Hindi
Arabic
MARKETING & MEDIA INTERN
Nihalani Event Management, Oct 2018 - Dec 2018
Maintained strong social media presence across Instagram,
Facebook, Twitter and LinkedIn
Developed strategy and content calendar for newsletters,
social media and digital campaigns (including ads)
Acquired new media partners and maintained working
relationships with existing partners
EDUCATION BACKGROUND
MANIPAL UNIVERSITY, DUBAI, UAE
BSc Biotechnology, Graduated in 2016
Coursework included: Microbiology,
Biochemistry and Molecular Biology
Received scholarship for good academic
performance
THE INDIAN HIGH SCHOOL, DUBAI, UAE
Graduated in 2013
CONTACT DETAILS:
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Chennai, India
