Salma Elmasry

Senior Web and Digital Experience Manager with a strong background in AI, data science, and full stack development. Currently leading the Website Department at ESLSCA University under the Marketing Division, where I own the strategy, architecture, and execution of all digital platforms and web products. Alongside my corporate role, I operate as a freelance digital solutions consultant, delivering end to end websites, mobile applications, and AI powered systems for clients across education, e commerce, and service industries. I handle projects from concept to launch, covering UX, development, deployment, and optimization, ensuring each solution is scalable, performant, and business driven. I combine technical depth with business vision to translate organizational goals into high impact digital products. Known for bridging technology, design, and strategy, I drive growth, brand presence, and operational efficiency through modern web platforms, mobile applications, and intelligent automation.