Sally Hendrietta

Sally Hendrietta-| - | linkedin.com/sallyhendrietta | Jakarta, Indonesia OBJECTIVE Branding Consultant & Marketing Strategist with a strong track record of developing integrated brand strategies and leading data-driven campaigns that elevate visibility, engagement, and business results. Skilled in translating business goals into clear market positioning, compelling brand narratives, and effective marketing initiatives. Brings hands-on expertise in event planning, digital growth, and social media optimization to support seamless strategy execution. Adept at managing cross-functional teams, leading brand revamps, and building strategic partnerships that fuel business growth. WORK EXPERIENCE Alvigor & Raydee2Win Consultant - Marketing & Branding Strategist Singapore January 2025 - Present Advised brands on positioning, marketing strategy, and digital growth to strengthen visibility, engagement, and long-term relevance. Led the end-to-end planning and execution of integrated campaigns and brand transformations, aligning creative direction with business goals and market dynamics. Role descriptions: Defined brand values, positioning, and objectives in collaboration with stakeholders by transforming business goals and market insights into actionable brand systems, campaigns, and opportunities that kept brands ahead of evolving trends. Developed and implemented comprehensive brand and marketing strategies across digital and offline channels, including brand positioning, messaging frameworks, visual identity, SEO content, email campaigns, websites, and social media. Drove consistent brand visibility and engagement through performancebased analysis and optimization. Led branded events and community engagement initiatives from concept to execution, delivering impactful brand experiences online and on-ground. Strengthened audience loyalty through interactive campaigns, targeted messaging, and collaborative partnerships that expanded reach and deepened engagement. ExpatNations Assistant Manager of Growth & Social Media Jakarta, Indonesia July - December 2024 Developed, designed, and executed impactful Above-the-Line (ATL), Below-theLine (BTL), and Through-the-Line (TTL) strategies to elevate brand identity and market presence. Organized end-to-end event and campaign activities, from concept to execution to drive strong engagement, and build meaningful connections with stakeholders, vendors, and guests. Role descriptions: Managed end-to-end development, design, and execution of marketing strategy calendars across multiple channels. Responsibilities encompassed creating and implementing marketing plans for digital platforms (social media, whatsapp business, article websites) and organic advertising through SEO to drive business growth. Planned, coordinated, and executed events, handling all aspects from pre-event promotion, preparing event materials and registration, to on-site management and coordination with vendors and partners to ensure smooth event operations. Conducted market research and analyzed consumer insights to formulate brand strategies. Collaborated with cross-functional teams to develop brand guidelines and campaigns, optimizing ROI and staying ahead of industry trends. Yayasan BEKAL Indonesia Jakarta, Indonesia Nov 2021 - June 2024 Marketing Professional Developed ATL, BTL, and TTL strategies to strengthen brand identity, messaging, and market positioning. Directed the entire process from concept to execution to effectively promote products and services to both existing and potential customers. Role descriptions: Managed the entire lifecycle of developing and executing marketing strategy calendars across multiple channels. Responsibilities encompassed creating and implementing marketing plans for digital platforms (social media, email marketing, paid advertising) and traditional mediums (banners, brochures, booklets), as well as organizing school admission events to boost online presence and engage target audiences Conducted market research and analyzed consumer insights to inform brand strategies. Collaborated with cross-functional teams to develop brand guidelines and campaigns, aiming to optimize ROI and stay ahead of industry trends. Established and nurtured relationships with existing and prospective customers, stakeholders, and partners to represent the brand and drive sales of products and services. PT. Aero Globe Indonesia - Aerotravel Jakarta, Indonesia Dec 2019 - Feb 2020 Ticketing Staff Internship Responsible for facilitating airline ticket bookings and reservations for customer and providing other travel-related services through various channels, including online platforms, phone, and in-person interactions. Role descriptions: Provided accurate and thorough information regarding flight schedules, availability, pricing, and any additional services or restrictions Booked and issued domestic and international flight tickets, and assisted customers with changes to existing reservations, including rebooking, cancellations, and upgrades, while adhering to airline policies. Accurately documented and computed records of ticketing transactions, passenger information. EDUCATION MySkill Project & Product Management 2025 | 1-Month Online Course Certificate of Completion in Project & Product Management MySkill Digital Marketing: Fullstack Intensive Bootcamp 2023 | 1-Month Online Course Certificate of Completion in Digital Marketing RevoU Introduction to Sales in Tech 2021 | 1-Week Online Course Certificate of Completion in Introduction to Sales in Tech Bunda Mulia University Hospitality and Tourism Jakarta, Indonesia 2017 - 2021 Majoring in Travel and MICE GPA: 3.89/4.00 Organization skills: Committee Member of “The Voice of Bunda Mulia University” Event Coordinator of “Appreciation Parents Gathering 2019 : Spirit of Bali” Event Coordinator of “Explotion 2018 : Explore Indonesian Taste” SOFTWARE KNOWLEDGE Graphic Design Adobe Photoshop Canva Gamma AI Inshot Invideo AI Capcut Caption Pippit Project Management ClickUp Miro Canva Board Notion Website Management Wix Social Media Management & Analytics Tools Meta Business Suite Social Media Platforms Facebook Instagram Tiktok YouTube LinkedIn Whatsapp Business Google Workspace Calendar Drives Docs Forms Gmail Meet Sheet Sites Slides Microsoft Office Suite Teams Excel Word PowerPoint Form Visio Outlook OneDrive KEY COMPETENCIES Brand Strategy & Positioning Integrated Marketing & Content Planning Strategic Event Planning & Execution Creative Thinking & Problem-Solving Copywriting & Content Development Digital Growth & SEO Optimization Community Engagement & Partnership Building Communication & Negotiation Skills Project & Logistics Management Trend Analysis & Market Insights LANGUAGES Indonesia Native language English B2 - Upper-intermediate