Sali Afra

Sali Afra - –- Profile I am an Education Program Manager with 14+ years of experience. I currently work closely with the team at the Executive Education department at the American University of Beirut (AUB) to launch and manage high impact programs and accelerate business outcomes. As such, I am involved in all aspects of the program from inception to closure. Prior to joining AUB, I had the privilege to work with the UN and several other NGOs, which gave me a good understanding of the synergies that exist in nonprofit organizations. As part of my job, I regularly develop professional reports and presentations, and on the side of my career, I work on helping people identify their career path and firming up their CV and resume to find their dream job. Accomplishments  Successfully led and managed several local and regional education programs – addressed to executives, women and youth – from start to closure  Brought to market a new program within 6 months – developed the competitive analysis and assessed the market demand, created the program structure, put together the go-to-market material and the marketing collaterals, nurtured leads and recruited participants  Played a key role in growing the open enrollment programs division by more than 200% in 18 months despite the economic and pandemic crisis  Played a key role in generating and nurturing 1500+ leads in 18 months  Played a key role in developing templates to improve program management efficiency  Developed successful funding proposals related to different clusters (i.e. mental health, advocacy, capacity building and human rights) addressed to local and international institutions (i.e. USAID, UN, EU, Oxfam, Embassies, CNRS, Ford Foundation, MEPI, and more) Experience PROGRAM MANAGER | AMERICAN UNIVERSITY OF BEIRUT | SULIMAN S. OLAYAN SCHOOL OF BUSINESS | SEPT. 18 - CURRENT I manage open enrollment executive education programs from inception to completion, including  Conduct competitive and peer-group analysis to evaluate market offerings and market demand  Develop program budgets and break-even analyses  Work with the program director and the design team to design, deliver and evaluate the programs  Advise on content development  Setup the go-to-market preparation – such as program positioning, marketing and recruitment plan, calling tree, and other related documents –  Develop marketing content and work closely with the marketing team to go-to-market  Work with the technical team to connect all efforts to the Customer Relationship Management System  Assist potential participants in finding the right program that meets their needs and recruit participants to the programs  Develop presentations and progress reports on the programs showing key achievements and challenges  Manage day-to-day programs’ activities PROJECT MANAGER | AMERICAN UNIVESRITY OF BEIRUT | SULIMAN S. OLAYAN SCHOOL OF BUSINESS | SEP. 16 – SEP. 18 Successfully managed executive education programs and projects from start to completion, through full coordination with partners, team, and beneficiaries. PROGRAM ASSISTANT | UNITED NATIONS DEVELOPMENT PROGRAM | SEP. 15 – AUG. 16 Managed the administrative and financial aspects of the Support to the Lebanese Host Communities Program, which was put in place as a response to the Syrian crisis in Lebanon. PROGRAM MANAGER | POTENTIAL.COM | JAN. 11 – DEC. 14 | PART-TME Managed women and youth entrepreneurship program at the local and regional level such as:  The Intel Business Challenge – Regional program addressed to youth, in partnership with Intel and the UN  Hadafi – Regional program addressed to women, in partnership with several local and regional partners  SME Evolution Program – Regional program addressed to small and medium enterprises  Injazek – Local program in Libya addressed to youth GRANT OFFICER | INSTITUTE FOR DEVELOPMENT, RESEARCH, ADVOCACY, AND APPLIED CARE | MAY 11 – JAN. 13 | PART-TIME Screened potential donors and located grants, developed project proposals related to psychiatry and research, and worked closely with stakeholders to coordinate current and upcoming projects. GRANT OFFICER | KHIAM REHABILITATION CENER FOR VICTIMS OF TORTURE | AUG. 10 – APR. 11 Screened potential donors and located grants, developed project proposals related to human rights and victims of torture, and worked closely with project managers and social workers to coordinate upcoming projects. MARKETING MANAGER | MALIK’S BOOKSHOP | JAN. 01 – DEC. 04 Established and lead the marketing team, initiated, planned and executed the marketing strategy for the company's branches and products. Successfully launched new branches and products and promoted existing ones. Evaluated customer service and advised on enhancing it, and managed designing and printing marketing collaterals. Page 2 Education BACHELOR DEGREE | JUNE 2000 | UNIVERSITE SAINT JOSEPH Major: Sales and Communication Language: French 10 MAIN MASTER COURSES | JUNE 2010 | UNIVERSITE SAINT JOSEPH Major: Community Development Language: French EXPERIMENTAL SCIENCES | AUG. 1994 | LE LYCEE SOCIAL Workshops and Trainings            Enrollment Training by Alyinth Bowen Rules and Regulations of Procurement by UNDP team Sustainable Livelihood Approach by John Kors Management and Communication Skills Workshop by Rindala Farhat Project Cycle Management by John Kors Project Evaluation by Daniel Turcotte Advanced Strategic Marketing Workshop by Naji J. Bejjani Enhancing Customer Service Workshop by Naji J. Bejjani Marketing and Sales Management in Times of Crisis Workshop by Naji J .Bejjani Good to Great Workshop by Raja N. Haddad Merchandising School Workshop by Johnson & Johnson References    Patrick Fitzgerald | Executive in Residence, Director of Executive MBA, and Senior Advisor to the Dean | +1 - |-Dr. John Fayyad | Vice President at IDRAAC | Tel: + - |-Malik Barakat | General Manager at Malik’s Bookshop | Tel: + - |- Page 3