Saint

Campaign management - email campaigns, landing pages, lead forms, triggers, and workflows that generate results.

• Led multiple email marketing campaigns, several generating in excess of £10,000 for the company. Used Pardot as B2B marketing automation platform.
• Designed a dashboard for reporting all they email metrics to external stakeholders.
• Improved lead generation and landing page design. Once redesigned, the new landing of the flagship magazine improved from 1.9% to 2.6%