Saima Shams

SAIMA SHAMS Online Marketing Specialist Contact Info --Hannover, Germany https://www.linkedin.com/in/saima-shams-83b40861/ Profile Highlights Digital Marketing Specialist with a proven track record in leveraging SEO, PPC, Google Analytics, & Google Tag Manager to drive online visibility, traffic, and conversions. Skilled at conducting competitive analysis and market research to identify opportunities and stay ahead of industry trends. Looking to contribute my expertise in driving digital growth and achieving business goals. Educational Background Background Educational Online Marketing 1 year full time training Digital Career Institute , Berlin Focused on SEO, SEA & Social Media Marketing German lessons as a part of course Apr 2022-March 2023 Masters in Business Administration (MBA) Institute of Business Administration Karachi, Pakistan Majors in Marketing Completed various projects in Marketing Jan 2012-Dec 2014 Masters in Applied Physics University of Karachi, Pakistan Specialization in Electronics Jan 2006-Dec 2008 Bachelors in Physics University of Karachi, Pakistan Jan 2003-Dec 2005 Work Experience Online Marketing Intern ean50 Gmbh Stuttgart, Deutschland Apr 2023-Oct 2023 Managed to generate new leads via pay-per-click (PPC) advertising campaigns, with A/B testings, optimizing ad spend to decrease the cost per conversion by 65% while maintaining a high clickthrough rate. Helped in implementation of various tags/triggers in Google Tag Manager for proper conversion tracking. Optimized website content and improved its search engine ranking, resulting in 12% improvement in page ranking. Additionally, I conducted comprehensive keyword research and competitor analysis to develop effective content strategie. Designed and montitored insightful reports in Google Analytics (GA4) highlighting campaign successes and areas for improvement, for better data analysis which helped senior management in taking decisions. Designed attractive posts on Canva for Social Media Channels. Assistant Manager Sales and Marketing Jan 2017 - March 2021 Pearl Confectionery PVT. LTD. Karachi, Pakitsan Increased nationwide annual sales of candies with a growth rate of 65% FY 2018-19 by successfully executing advertisement and in-store campaigns, ensured product availability in stores, with excellent customer service, and via strategic sales planning. Helped Trade Marketing Manager in planning competitive Trade Offers, resulted in 50% sales' growth in the Multan region (Pakistan), which resolves expiration issues. Planned forecast on monthly basis with effective communication between sales and supply chain, resulted in resolving demand/ supply and shortages issues. Ran successful Social Media campaigns on Facebook/ Youtube resulted in 900% increase in fan following within a year. Assistant Brand Manager Jan 2016 - Dec 2016 BP Industries PVT. LTD. (Confectionery) Karachi, Pakitsan Successfully relaunched Jelly Brand named "Jello Bello" by following strategies: Devised two-year marketing plan for 'Jello Bello' through indepth market research, competitor and SWOT analysis. Ensured brand acceptance through different campaigns. Worked on nationwide brand visibility via television commercials, flyers, giveaways, exhibitions, store signage and billboards. Increased in-store product placement from 10,000 to 15,000 stores for Karachi region in 2016. Nationwide sales increase up to 80% within two years after the brand relaunch. Branding Intern Pfizer Pakistan Ltd. (Pharmaceutical) Karachi, Pakistan March 2015 - June 2015 Worked on brand activation for Pfizer's "Ponstan tablet". Developed marketing plan with strategies for further improvement. Conducted on-site visits to retail stores across Karachi to gather data for competitive analysis and market research. Analyzed the problems in the market related to the sale of Ponstan tablets, presented to CEO with suggestions and recommendations. Technical Skills On/Off page SEO Google Tag Manager Search/ Display Campaigns SEA Looker/Data Studio Google Analytics 4 Google Search Console Languages Urdu: Mother Tongue English: Fluency in speaking and writing German: B1 Ahrefs / Semrush Screaming Frog Canva MS-Excel WordPress Social Media Ads (FaceBook)