Sai Srivani Mandapaka

Sai Srivani Mandapaka Senior Marketing & Communications Specialist E-Learning & Instructional designer Senior Marketing & Communications Specialist with 7+ years of experience supporting business growth through integrated B2B marketing and communications. With a foundation in engineering and a career built in marketing, I bring a structured, data-informed approach to campaign planning, messaging, and execution. My experience spans multi-channel campaign development, content-led demand generation, executive communications, and digital marketing, with a strong focus on aligning marketing activity with commercial objectives. I have collaborated closely with sales, product, and business development teams, led crossfunctional delivery, and used customer insights and analytics to refine strategy and improve performance. My work sits at the intersection of clear communication, marketing execution, and measurable business impact. Experience May 2021 - May 2023 Penthusiasts, India Integrated Communications Specialist Education- B.Tech Civil Engineering Acharya Nagarjuna University, India. Certifications HubSpot Content Marketing Certification - Validity - Mar 8 2023 Apr 6 2025 AI Tools Workshop - Be10x - Issued Jan 2025 Languages English - Excellent Hindi - Fluent Telugu - Native Finnish - B 2 Skills Summary Marketing Automation & CRM E-learning & ID through Rise 360 & Storyline 360 Digital Analytics & Insights Content Management Systems Creative & Design Tools Email & Multi-Channel Marketing Data-Driven Campaign Optimization Led integrated B2B marketing and communications initiatives that strengthened brand presence, supported business growth, and engaged clients across specialized industry verticals. Developed and executed multi-channel campaigns aligned with business objectives, leveraging customer insights and analytics to optimize performance and inform strategic decisions. Collaborated closely with sales, product, and business development teams to create messaging, thought leadership, and client-facing communications. Managed content strategy across blogs, webinars, and whitepapers, ensuring consistent, on-brand messaging and high engagement. Supported partner and client engagement, delivering tailored marketing solutions that enhanced relationships and reinforced market positioning. Oversaw cross-functional teams of writers, designers, and analysts to deliver high-impact marketing assets efficiently. Utilized HubSpot, Google Analytics, SEMrush, Adobe Creative Cloud, and CMS platforms to track performance and support data-driven campaigns. Contributed to event planning and virtual engagement initiatives, strengthening audience connections and brand visibility. March 2016 - April 2021 GodotMedia, India Content Marketing Specialist Delivered marketing solutions for B2B clients across diverse industry verticals, focusing on brand visibility, customer engagement, and business growth. Developed and executed targeted multi-channel campaigns, integrating content, social media, email, and digital strategies to strengthen brand positioning and audience reach. Collaborated with client teams to define messaging, build thought leadership content, and align marketing initiatives with commercial objectives. Supported partner and client engagement by creating tailored marketing materials and digital campaigns that reinforced relationships and enhanced brand perception. Planned and managed content calendars including blogs, webinars, and whitepapers, ensuring consistent, on-brand messaging and measurable audience engagement. Utilized HubSpot, Google Analytics, SEMrush, and CMS platforms to monitor campaign performance, generate insights, and refine strategies for better impact. Worked closely with designers, writers, and other freelancers to deliver high-quality marketing assets and coordinated virtual events and webinars to engage target audiences. Focused on producing innovative, industry-relevant content that highlighted client capabilities, solutions, and sustainable practices where applicable. May 2025 - June 2025 Alfa Mobility, Helsinki, Finland Marketing & Communications Language Intern References available upon request. • Collaborated with the Marketing and Business Development Heads to strategize content for Nordic markets. • Designed and crafted engaging marketing roadmap for various social media platforms, enhancing brand visibility. • Conducted market research to tailor messaging for Nordic markets, resulting in increased audience engagement.