Curriculum Vitae - Sahar Butt
On-Page SEO Professional & Creative Copywriter
Contact No. -/ - LinkedIn: Saharbutt97 Portfolio: saharbutt97.contently.com
Email Address:--Residential Address: Hyderabad Colony, Jamshed Town, near Jail Chowrangi, Karachi.
Personal Statement:An enthusiastic Copywriter, Content Writer and On-Page SEO Executive with a professional experience of 5+ years. With a
moderate temperament and an aspiration to manage all challenges with efficiency, I have been able to add to my knowledge
pool by leveraging all opportunities life has thrown at my way. My skillset ranges from office and administration work to creative
content development and on-page SEO. Moving forward, I wish to excel in digital marketing and learn more in IT.
Having begun my career from a hospital, I went to a cultural centre and then to an IT company, where I found my calling for the
art of ‘writing’ and ‘SEO’. Over the years, the knowledge I gathered from different areas has helped me in collaborating with a
variety of individuals for completing projects. As the backbone of my family, hard work does not repulse me and in fact
encourages me to be more flexible in life.
SKILLS & ABILITIES
Creative Copywriting
Google Search Console
Research & Googling
Understanding of SEO Concepts
Zoom, Slack & Airtable
Technical Writing
On-Page SEO
SEMrush
Google Workspace
Documentation & Drafting
SEO Content Writing
Keyword Research
Basic HTML Knowledge
Microsoft Office
WordPress CMS
Social Media Marketing (Facebook,
Twitter, Instagram, LinkedIn)
Leadership & Administration
Basic Urdu Typing
Verbal & Written Communication
Understanding of Photoshop & Illustrator
Proofreading & Editing
Team Management
Basic CorelDraw
Basic Graphic Designing
Coordination and Liaison
Remote Work
Basic Image Editing & Manipulation
PROFESSIONAL EXPERIENCE
→ Bayut & dubizzle (January 2020-Present)
Designation:
Senior Content SEO Executive (February 2022-Present)
Content SEO Executive (April 2021-January 2022)
Senior Content Writer (January 2021-April 2021)
Content Writer (January 2020-December 2020)
Working in the Bayut & dubizzle division of EMPG as a Content SEO Executive. EMPG is the parent company of initiatives such as
zameen.com, bayut.com, dubizzle.com and a few others in the MENA region. Initially I worked in the Content domain in Bayut,
however, I applied for the SEO position and successfully made it in the team after much hard work.
As a Content Writer, I was working on researching and writing Building Guides and uploading them on WordPress. After my promotion
to Senior Content Writer, I worked on Area Guides in the same manner. Both of these projects included rigorous research and
adherence to SEO guidelines. The marketing team of Bayut, which is headquartered in Dubai, oversaw my content tasks.
In the Content Department, my tasks include:
● Keyword Research ● Content Review ● Communicating SEO guidelines to writers ● On-Page SEO ● Content Ideation
Achievements:
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Got promoted to the post of Senior Content Writer within the first year.
Successfully transitioned to the SEO Department in the company after in-house trials and assessments.
Got promoted to the post of Senior Content SEO Executive, less than a year after joining the department.
Won TruCheck Competition, for designing a post that creatively and comically reflected the TruCheck feature in Bayut.
Sahar Butt - On-Page SEO Professional & Creative Copywriter
→ Cloud Innovators Solutions (December 2018-January 2021)
Designation: Content Writer
Homebased (January 2020-January 2021)
In-house (December 2018-December 2020)
Responsibilities as an in-house writer included:
Researching and writing guest posts, web content, blogs, articles, video scripts, meta titles & meta descriptions and social
media content.
Maintaining coordination with the SEO Team assisting other content writers in complying with the SEO requirements.
Pitching in ideas for creative content such as for blogs, articles, and social media.
Collaborating with the Design Team for creation of videos and all kinds of Banners.
Coordinating with the Development and UX Team for adjustment of web content on respective websites.
Training new and fresh writers regarding the technicalities and concepts of Content Writing.
Assisting the Team Lead Content in completion of any kind of task requiring further contribution.
Achievements:
Five of the company sites ranked amongst the top 5 search engine results on Google after I performed the QA of all content and
crafted new and optimised content for the sites.
→ Pakistan American Cultural Center (June 2017-May 2018)
Designation: Communications Officer
Responsibilities included:
Administering the overall PACC Social Media Accounts and Pages via:
Updating PACC content such as courses information and events’ pictures
Answering queries
Working out general strategies to increase page audience
Filtering out negative content and being vigilant about content overall
Promotion of PACC Content via social advertisement
Covering events live on Facebook
Designing social media posts, panaflexes, brochures, invitation cards, newsletters and other items as requested.
Coordination with different vendors for publication of brochures, newsletters or any publication material.
Photography of PACC Events and photography of regular day-to-day activities requiring coverage.
Editing pictures for final touches after photography.
Updating website content and material.
SMS Marketing as per the directives of the Departmental Heads and the Executive Director.
Working as an Assistant to Project Coordinator (from September 2017- March 2018) on a USAID-funded project namely
"Resilience Inspiration Strength Empowerment-RISE" alongside the Team of PACC. Responsibilities included:
Preparation of monthly and weekly reports.
Coordination with PACC Staff for project logistics and management.
Assisting the Project Coordinator in day-to-day tasks pertaining to the Project.
Attending Project meetings as PACC Representative.
Achievements:
● The social media of PACC received a boost after I assisted in the creation of different social media channels and the WhatsApp
accounts. The Facebook page saw an increase of 6,000 likes over 6 months.
● The RISE Project was a success whereby PACC received 250% more of the grant money that was initially allotted. My performance
in the project was valued as well since I assisted the Project Manager throughout.
→ Dowites78 Operation Theatre Complex - DOTS, Civil Hospital, Karachi (February 2016-June 2017)
Designation: Office Coordinator
Assisted the Director Administration, Manager Marketing and the Manager HR in day-to-day tasks and activities, such as:
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Content development for DOTS website, managing blogs and other activities on social media.
Telemarketing.
Maintaining good relationships with existing and potential donors.
Updating DOTS performance and new ventures to existing and potential donors by sending them publications and printed
material.
Handling donors’ queries.
Assisting the Manager HR in the recruitment process, policy revision and update.
Sahar Butt - On-Page SEO Professional & Creative Copywriter
Updating employee data on software.
Maintaining good relationships with employees.
Making incident reports and taking it up to the Higher Management.
Handling conflict reporting.
Issuing memos, experience letters, character certificates, show cause notices, warning letters, suspension letters, and
termination letters as directed by the manager HR.
Handling employee queries regarding compensation and employee benefits and further reporting to Manager HR.
Making Absentees and Latecomers’ reports.
Maintaining staff’s personal files.
Drafting gate pass request letters, memos and letters as directed by Management.
Dealing with the Housekeeping staff and monitoring cleanliness.
Auditorium booking for workshops and international conferences.
Updating records of Linen Department and maintaining Admin files.
Achievements:
Created the different social media channels of DOTS and reorganised the filing system for the employees’ documents.
PROFESSIONAL QUALIFICATIONS
Online Certifications:
Inbound Marketing from HubSpot Academy
Content Marketing from HubSpot Academy
Content Marketing Fundamentals from SEMrush Academy
Role of Content from SEMrush Academy
SEO Fundamentals from SEMrush Academy
Technical Support Fundamentals from Google (Coursera)
Introduction to Search Engine Optimization by UC Davis, California (Coursera)
Digital Marketing Foundations from LinkedIn Learning
SEO Foundations from LinkedIn Learning
Social Media Marketing for Small Business from LinkedIn Learning
SEO Mastery from SEEDPK (Talent LMS)
Fundamentals of Digital Marketing from SEEDPK (Talent LMS)
Onsite Certifications:
Certificate in Communication Design from Arena Multimedia (Shahrah-e-Faisal Branch)
“Digilance’18” - One day Digital Marketing and Freelancing Workshop
One Day “Be a Certified Social Media Expert” Workshop organized by Tech Pakistan.
ACADEMIC QUALIFICATIONS
INTERMEDIATE IN COMMERCE from Karachi Board of Intermediate Education
A’ LEVELS from St. Patrick’s High School (discontinued)
Subjects: Mathematics, Chemistry, Physics, English Language, Business Studies and Spanish
O’ LEVELS from St. Paul’s English High School.
Subjects: Mathematics, Chemistry, Physics, Biology, Principles of Accounting, English Language, English Literature, Urdu,
Pakistan Studies and Islamiyat
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Sahar Butt - On-Page SEO Professional & Creative Copywriter
