Sahand Sorouri

Sahand Sorouri Senior Product Manager Dubai, UAE, Open to relocate ·-- · linkedin.com/in/sahand-sorouri Customer-focused Product Manager with 6+ years of experience in developing and scaling high-traffic B2C and B2B platforms across e-commerce, crypto-fintech, and on-demand marketplaces. Skilled in utilizing rigorous analytics (SQL, Python, A/B testing) combined with rapid experimentation and superior UX to increase conversion, retention, and LTV for audiences exceeding 1M+ MAUs and 10M+ monthly transactions. A proven track record in launching innovative solutions that have elevated revenue by 50%, reduced time-to-value by 80%, and expanded products to 15+ markets while maintaining 99.99% uptime and top-tier CSAT. Adept at working in cross-functional global teams, translating ambiguous customer needs into actionable roadmaps, and delivering impactful features that exceed business objectives—precisely the drive, ownership, and data-driven creativity. Work Experience Nextop Tech Company 2024 - 2025 [1 year] Dubai, UAE Cryptocurrency Financial Company, Specializing in Crypto, B2B, B2C, Web & Mobile Senior Product Manager, TopChange Product May 2024 – Apr 2025 (1y) Leading Middle Eastern Crypto Platform: 2M+ transactions/month, 1M+ active users • Launched beginner-friendly crypto trading tools, increasing revenue by 50%. • Reduced onboarding friction by 35% through simplified UI and real-time analytics. • Redesigned platform UI/UX based on customer feedback loops, boosting engagement by 25% and achieving a 4.8/5 user satisfaction score. • Expanded MENA market presence by 30% through localized tokenomics (staking, yield farming), attracting 50K+ retail traders. SnappFood Company 2018 - 2023 [5 years] eCommerce Marketplace, Food Tech, B2B, B2C, Web & Mobile: 10M+ monthly transactions, 4M MAU, 80K partners, 2K employees Head of Product, QBAR Startup (Company’s Initiative) Mar 2022 – Aug 2023 (18mo.) QR-facilitator: 1M+ monthly visitors, 3K+ B2B subscriptions • Built and led a 20-member cross-functional team, reducing time-to-market by 25% through agile workflows and weekly user feedback. • Automated CRM processes to slash B2B partner onboarding from 30 days to 3 days, improving partner satisfaction (NPS +20). • Secured $0.5M+ funding for nationwide expansion by aligning stakeholders on a user-centric roadmap, scaling to 15 cities with flat operational costs. Senior Product Manager Sep 2020 – Feb 2022 (18mo.) Spearheaded key strategic projects, working directly with SnappFood’s Chairman of the Board • Built a Growth Product Strategy team (5 members) that accelerated KPI achievement by 60%. • Launched Cash-on-Delivery SaaS for unbanked users, increasing transaction success rates by 5% and retention by 20% (4.6/5 satisfaction score). • Co-designed Iraqi delivery platform (10K+ monthly orders), integrating cash payments and regional cuisine. • Designed delivery price segmentation using AI, reducing annual logistics costs by 20% while maintaining service quality. Product Manager Sep 2018 – Aug 2020 (2ys) • Automated seller onboarding using ML algorithms, unifying 60K+ product listings (30% faster search) and slashing onboarding time from 30 days to 1 week. • Expanded online supermarkets to 10 cities during COVID-19, serving 500K+ households (40% low-income) via AI-driven route optimization, cutting delivery costs by 15%. • Introduced in-app advertising product, enabling vendors to bid on service-area promotions, driving a 15% increase in vendor engagement. Customer-Centric Skills: User Journey Mapping · VoC Analysis · UX Research · User-Centered Design Technical Expertise: Blockchain (Solidity, MetaMask) · DeFi · Smart Contracts · SQL/Python · Agile · Jira/Figma Business Leadership: Product Lifecycle · Roadmap Development · Stakeholder Management · Compliance Frameworks Education Sharif University of Technology (2018) Bachelor of Electrical Engineering Ranked Top 0.003% Nationally (9th out of 300,000+ applicants) · Coursework: Product Design, Business Analytics Interests Artificial Intelligence Chess and Strategic Games Bouldering (Rock Climbing) Global Market Trend Analysis Community Leadership & Nonprofits Certificates AI for Product Management Aha! Product Management DeFi & Tokenomics (In Progress) Data Analysis , Statistics , ,