Sagar Samy

SAGAR SAMY Content Creation – Generative AI – Client Servicing – Digital Marketing SCAN HERE - +92-(335)- sagarsamy.com • • EDUCATION SZABIST University MS/MPhil in Media & Communication Studies, 2023 Gold Medallist (3.75 CGPA) SMI University BS in Media & Communication Studies, 2018 (3.62 CGPA) CERTIFICATIONS Senior Accounts Lead, Jan 2023 – Present Lane Twelve • • • Fundamentals of Project Management Influencer Marketing • Creative Writing, Basics of Editing & Basics of Reporting • • LANGUAGES • Spanish Led impactful training sessions, enhancing team skills by 20% and improving campaign performance. Developed engaging artwork copies, increasing audience engagement by 25%. Implemented data-driven strategies, driving a 30% increase in website traffic and a 20% boost in conversions. Adeptly supervised multiple projects with a 95% on-time, onbudget delivery rate. Marketing & PR Specialist, Nov 2019 – Aug 2021 Digii Byte Introduction to Generative AI English AI Mentor & Speaker for different platforms. PR and Influencer Marketing for brands. WORK EXPERIENCE • Google Digital Marketing & E-commerce In/sagarsamy Urdu Sindhi PUBLICATIONS Executed innovative PR campaigns, driving a remarkable 40% increase in brand awareness and positive media coverage. Efficiently managed marketing budgets, achieving 10% cost savings while maximizing campaign impact. Implemented A/B testing and optimization strategies, continuously improving campaign performance. Collaborated with influential Twitter users and industry partners, amplifying the branded hashtag's reach by 25%. Social Media Executive, Feb 2019 – Oct 2019 My Gym International Journal of Literature Film Analysis and Arts of Parasite in the Light of Marxism Pakistan Journal of Humanities and Social Influence Sciences& Promote Agenda via Content on Social Media • Pakistan Journal of International Affairs (PJIA) • • Rise of Netflix during COVID-19 & its Impact on Youth International Journal on Integrated Education • Promoting Quality Education by Digital Transformation FREELANCE PROJECTS • • • • • • Achieved a 25% increase in Instagram Stories views, a 15% boost in engagement, and a 20% improvement in swipe-up rates through data-driven content strategy optimization. Maintained a 95% customer satisfaction rate by actively monitoring and responding to user comments, messages, and mentions, fostering strong brand loyalty. Collaborated with influencers and celebrities, generating a 30% increase in brand reach and leveraging their followers' engagement in Instagram Stories. Served as a liaison, facilitating effective communication and achieving a 15% increase in coordinated efforts and collaborative outcomes. Project Program Coordinator, Jul 2018 – Dec 2018 Institute of Business Administration (IBA) Writer & Director for the short film Madhosh. Magazine publication for brands. X (formally Twitter) trending to hit the Pakistan’s panel. Content Creation for domestic & international brands. AI visual and AI short films for brands and marketing campaigns. • • Developed and maintained project documentation, improving project efficiency by 20% and providing accurate reference material. Coordinated and led logistical aspects for 10 events, ensuring seamless execution and stakeholder coordination. Social Media Manager, Jul 2017 – Jun 2018 Buzz Tech Pakistan • • • Accomplished a 30% increase in social media engagement through delivering high-quality, resonating content. Utilized social listening tools for brand monitoring, resulting in a 20% improvement in prompt engagement and reputation management. Efficiently handled social media content calendars, ensuring a 95% on-time delivery rate and consistency across platforms. Content Writer, May 2017 – Jun 2017 Trending in Pakistan • • • Established and monitored a successful blog, driving a 40% increase in website traffic, 25% subscriber growth, and improved SEO rankings. Produced engaging, well-researched blog articles that addressed audience pain points and interests. Analysed performance metrics to optimize content strategies, resulting in a 20% increase in overall blog performance. Intern, Feb 2017 – Apr 2017 Education Resource Worldwide • • • Enhanced proficiency in communication, teamwork, and industry-specific knowledge, driving a 15% increase in productivity and effectiveness. Conducted research, providing valuable information to 100+ prospective students on partner universities, study abroad opportunities, and scholarships. Assisted in coordinating sessions and workshops, resulting in a 15% increase in student engagement and a 10% boost in study exchange program enrolments. Media Public Relations Coordinator, Nov 2015 – Dec 2016 Crystallite Modeling Agency • • • Cultivated strong media relationships, resulting in a 30% increase in press mentions and valuable partnerships. Crafted compelling PR materials, driving a 25% increase in media interest and coverage. Assisted in planning impactful media events, achieving a 95% success rate in media attendance and seamless communication. Front Desk Receptionist, Jul 2014 – Oct 2015 Teaching Assistant, Apr 2014 – Jun 2014 World Learning Institute of Information Technology • • • • Improved students' educational experience by 25% through organizing and coordinating enriching extracurricular activities. Obtained a 20% improvement in overall student outcomes through feedback on academic performance and behavior. Administered a fast-paced front desk, managing over 100 inquiries per day with professionalism and efficiency. Reduced record retrieval time by 30% through the development of an organized system. Teacher, Aug 2013 – Mar 2014 Pak Progressive School • • • Mentored and supported new teachers, improving teaching effectiveness by 15%. Organized impactful school-wide events, increasing parent-teacher conference attendance, open house engagement, and cultural celebration participation by 20%. Received consistent praise for exceptional communication skills and building strong relationships, achieving a 95% satisfaction rate.