OBJ EC TI V E
Results-driven eCommerce specialist
with a bachelor’s in computer
science and deep expertise in
Amazon Seller Central and brand
management. Skilled in implementing
data-driven strategies to increase
sales, improve product visibility, and
optimize overall account
performance. Committed to helping
businesses achieve sustainable
growth and operational excellence
across online marketplaces.
CO NT AC T
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Islamabad, Pakistan
Saffi Ali
ECOMMERCE STRATEGY & MARKETPLACE
GROWTH SPECIALIST
Strategic and results-oriented professional with a strong
background in Amazon Seller Central, brand management, and
eCommerce operations. Known for being reliable, self-motivated,
and adaptable to fast-paced, high-pressure environments.
Equally effective working independently or collaboratively, with a
proven ability to deliver high-impact results and meet tight
deadlines through data-driven decision-making and proactive
problem-solving.
E XP E R IE N CE
BR A N D M A N AG E R M A RK E T A SPE X .
Feb 2022 – May 2025
Led end-to-end brand management, from product research and
sourcing to optimized listings and launch.
Developed and executed PPC and marketing strategies that
significantly boost sales and profitability.
Ensured strong brand presence through high-quality content,
issue resolution, and performance-driven insights.
ED UC A TI O N
UAJ&K, BS(Computer Science)
2015
E-C OMM E RC E E XP ER T UR T A S KE R.
Fed 2019 - Jan 2022
SK IL L S
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eCommerce Strategy
Development
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Developed tailored strategies for Amazon and multi-channel
eCommerce accounts, increasing conversion rates and sales
volume.
Conducted market research to identify trends and competitive
insights.
Provided detailed performance analytics and reporting to clients
Amazon Seller Central
Management
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Product Listing Optimization
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PPC Campaign Management
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Data Analysis and Reporting
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Inventory Management
E-C OMM E RC E OFF IC E R R DX S PO R T S
Feb 2016 - Jan 2019
Managed and optimized Amazon account activities, enhancing
product visibility and driving sales growth.
Implemented data-driven strategies for product listing
optimization and PPC campaigns.
Collaborated with cross-functional teams to ensure brand
consistency and compliance with Amazon’s best practices.
