Sadiq Rotimi Salawu

Sadiq Salawu Graphic Designer | Digital Marketing Specialist 📍 Abuja, Nigeria | Portfolio: www.behance.net/sadiqsalawu PROFESSIONAL SUMMARY Creative and results-driven Graphic Designer with 5+ years of experience specializing in digital marketing design, social media graphics, and web design. Proven track record of creating compelling visual content that drives engagement and conversions across Meta and Google advertising platforms. Expertise in developing cohesive brand identities for B2B organizations, with particular strength in safety, compliance, and professional training sectors. Skilled in collaborating with cross-functional teams in remote environments while managing multiple projects and meeting tight deadlines. CORE COMPETENCIES Design Software & Tools: • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) • Figma, Sketch, Canva Pro • WordPress, Squarespace, Wix • HTML/CSS basics • Google Web Designer, Facebook Creative Hub Digital Marketing Design: • Social Media Graphics (Facebook, Instagram, LinkedIn, Twitter) • Meta Ads & Google Ads Creative Development • Email Marketing Templates & Campaigns • Landing Page Design & UX/UI Optimization • Display Advertising & Banner Design Industry Knowledge: • Safety Training & Compliance Visual Communications • Professional Certification Design Standards • B2B Marketing Design Strategies • Brand Consistency & Guidelines Development PROFESSIONAL EXPERIENCE Senior Graphic Designer | ProSafety Training Solutions | Remote | Jan 2022 – Feb 2025 • Increased social media engagement by 340% through strategic design of educational safety infographics and training promotional materials across LinkedIn, Facebook, and Instagram • Designed and optimized 150+ Meta and Google ad creatives for safety certification courses, achieving 25% improvement in click-through rates and 18% reduction in cost-per-acquisition • Developed comprehensive brand guidelines for safety training materials, ensuring consistent visual identity across 12 different certification programs • Created responsive email marketing templates for 8 monthly campaigns, resulting in 28% increase in course enrollment rates • Collaborated with instructional design team to develop visually engaging training materials, including infographics, presentations, and digital handbooks for workplace safety protocols • Managed website redesign project for company's learning management system, improving user experience and reducing bounce rate by 22% Graphic Designer | TechLearn Digital | Remote | Mar 2019 - Dec 2021 • Produced 200+ social media graphics monthly for multiple client accounts in healthcare, manufacturing, and corporate training sectors • Designed landing pages for 15 different training programs, implementing A/B testing strategies that improved conversion rates by 31% • Created comprehensive email marketing campaigns for course launches, managing design assets for 6 concurrent campaigns with 95% on-time delivery rate • Developed motion graphics and animated banners for Google Display Network campaigns, increasing brand awareness by 45% • Maintained design consistency across platforms while working with marketing team to ensure brand compliance for 8 different client brands • Implemented design workflow optimization that reduced project turnaround time by 35% while maintaining quality standards EDUCATION Bachelor of Technology in Surveying and Geo-informatics Federal University of Technology, Minna | 2025 CERTIFICATIONS & PROFESSIONAL DEVELOPMENT • Google Ads Creative Certification (2023) • Facebook Blueprint Certification - Creative Strategy (2022) • Adobe Certified Expert - Photoshop & Illustrator (2021) • OSHA 30-Hour General Industry Training (2020) • HubSpot Content Marketing Certification (2022) KEY ACHIEVEMENTS • 40% increase in social media engagement across all platforms through strategic visual content creation • 25% improvement in ad campaign performance by optimizing creative assets for Meta and Google platforms • Successfully managed 50+ concurrent design projects while maintaining 98% on-time delivery rate • Reduced design production time by 30% through implementation of efficient workflow processes and template systems • Contributed to 35% increase in course enrollment through effective email marketing design and landing page optimization TECHNICAL SKILLS Design Software: Adobe Creative Suite (Expert), Figma, Sketch, Canva Pro, Procreate Web Technologies: WordPress, Squarespace, Wix, HTML/CSS, Responsive Design Marketing Platforms: Meta Business Manager, Google Ads, Mailchimp, HubSpot, Hootsuite Collaboration Tools: Slack, Asana, Monday.com, Google Workspace, Microsoft Teams Analytics: Google Analytics, Facebook Analytics, A/B Testing Tools PORTFOLIO HIGHLIGHTS Digital Marketing Campaigns: • Meta Ads creative suite for industrial safety training (15% CTR improvement) • Google Display Network banner campaign for compliance certification (250% increase in impressions) • Email marketing template series for monthly safety newsletters (32% open rate improvement) Web Design Projects: • E-learning platform UI/UX improvements • Corporate website redesign focusing on safety training services