Sachin Dudani
PPC Specialist, Expert Level
Indian PPC Specialist, working from INDIA
I’m a Certified Google Adwords, Bing, Facebook, Amazon, Youtube, Linkedin, Pinterest, Snapchat,
Expert. I have 8 years of experience in PPC (Paid Advertising) with a documented record of success in
increasing Sales, Online presence & Brand awareness for Ecommerce and Lead generation Industries.
Career Objective:
To obtain a high level of excellence in the growth-oriented organization and to utilize myself as a resource
for the challenging jobs by upgrading my knowledge & skills from time-to-time.
Skills and Software:
1) Amazon PPC Ads - (5 yrs)
All Campaigns set up including Sponsored product, Sponsored Brand & Product Display Ads.
Analyzing Search Term Report & Campaign Performance Report and accordingly
implementing the changes in campaigns.
Spying on Competitors – Price, Product features, Title, Reviews.
Client’s Landing Page optimization – Suggesting clients about the changes on LPs to beat
competitors like Price, Title and Product description.
Checking inventory on a regular basis.
Adding new Keywords, high bidding for high performing keywords, lowering the bids or
pausing the underperforming keywords.
Controlling ACOS and spending the budget wisely.
Worked on USA, INDIA and CANADA Market place.
Maximum monthly budget managed is $300,000 so far.
Other Amazon Work:
Extensive working knowledge of Amazon Seller Central & Vendor Central.
Ability to generate and analyze Amazon Advertising reports to inform campaign actions.
Listing Optimization experience.
Worked with Amazon Research tools such as Sellics, Jungle Scout and Helium10 to harvest keyword
data for listing optimizations and ad targeting.
Excellent communication with team members, especially in a remote environment.
Ability to organize results and observations into KPI’s and more detailed reports as needed.
Creating highly segmented campaigns across all ad types. Requires knowledge of Sponsored Products,
Sponsored Brands, Sponsored Display and strategies within each.
Monitoring ad performance across multiple client accounts. Understanding why ads perform as they do,
and making adjustments to maximize successful campaigns and cutting or modifying unsuccessful
campaigns.
Dedicated to self-improvement by reading, listening to, or watching material related to Amazon PPC, and
the ability to describe new strategies to the team and implement those strategies.
2) Facebook & Instagram ads – (7 Yrs)
Creating and setting up All types of Ads campaigns – Traffic, Conversion, Engagement, Brand
awareness, Reach, Video Views, App Install, Lead Generation, Messages, Catalogue sales &
Store Traffic.
Audit of Existing Facebook Ad Accounts
Review of Goals – engagement, conversion goals with the clients.
Tracking and Conversion Analyses– Basic analytics tracking and conversion tracking codes
set up.
Setting up Custom Audience, Custom Conversions, Lookalike audiences or Remarketing
audiences.
Audience Selection and Testing – Selecting the Location, Age, Gender, Demographics,
Interests, (TV Shows, Influencers, and Magazines) Competitors, Behavior and Connections
are key to the success of any Facebook PPC Campaign. I believe in continuous split-testing.
Remarketing – Setting up custom audiences so we can reach the group of people who have
visited your web site and reach them with ads on Facebook.
Creating Lookalike Audiences where Facebook will find even more people who are similar to
the client’s customers who like your page, who engage with your page, who visit yourwebsite,
or who used your app.
Managing by Devices – Setting up Campaigns that target your audience by devices as
needed.
Ad Variations – Creating a series of highly optimized ads and will continually split test them
against one another (Single image ads, Video ads, Carousel, Canvas, Slideshow, Messenger
ads etc)
Reporting – Monthly or biweekly reports (as needed).
Maximum monthly budget managed is $500,000 so far.
3) Google Ads, Bing Ads & Youtube Ads (8 Yrs)
All Campaigns set up & Management – Search, Display, Shopping, Remarketing, Dynamic &
Youtube
Google Merchant set up and management
Google analytics set up and management
Relentlessly testing compelling copy that brings together targeted keywords, persuasive copy
and an engaging shopping experience to ensure consistent growth in sales.
Tools - SEMRush, Spyfu, Keyword Planner
Reporting – Monthly or biweekly reports (as needed).
Maximum monthly budget managed is $200,000 so far.
4) Pinterest & Snapchat (4 Yrs)
All Campaigns set up (Same as in FB)
Generating huge sales
Tracking set up
5) Data Entry & Lead Generation - (6 yrs)
Google Spreadsheet/Form/Doc
PowerPoint
MSOffice
Calendar Management
6) Additional Tools - (4 - 6 yrs)
SEMRush, Spyfu, Keyword Planner
Helium10 & Jungle Scout
G-Suite, Dropbox
Google analytics & Google Merchant
Supermetrics & Swydo Reporting
Slack, Basecamp, Monday, Teamwork
Skype, Zoom & Google Hangout
What's Included in My PPC Services:
PPC advertising is a cost-effective, quick way to generate more website traffic, leads and sales.
When you choose me for PPC Service, you'll get:
1) A DIGITAL COMPETITOR ANALYSIS, INCLUDING:
Completing a market analysis of your service areas and industry
Finding local competitors currently investing in PPC with higher ad positioning
Analyzing search terms, monthly search volumes, and more in your market
Creating and setting revenue and cost-per-lead goals
2) CUSTOM, DATA-DRIVEN ADS, INCLUDING:
Researching keywords to find what and how your customers are searching for your services
Creating compelling ad copy to convert the users
Split-testing ad copy
Conducting competitor research on ad copy
3) PPC AD TRACKING AND ANALYTICS, INCLUDING:
Tracking average ad positions by campaign
Tracking click-through rate
Tracking and optimizing cost per click
Tracking Cost Per Acquisition
Tracking leads, calls and sales
Attributing revenue to each paid campaign
4) PPC CAMPAIGN MANAGEMENT, INCLUDING:
Managing and tweaking bids for each campaign
Monitoring keyword search queries and adjusting bidding
Monitoring the average position, click-through rate, cost per click & Cost Per Acquisition
Improving Quality Score, Adding Negative Keywords, Testing New Campaign Bidding Strategy
Adjusting bids at different level – Devices, Demographics, Audience, Location, Ad Schedule
5) PAID SEARCH CAMPAIGNS, INCLUDING:
Paid ads that target consumers based on their queries in search engines
Coordinated paid search and SEO campaigns
Creation of Ad Extensions, Remarketing Lists
Display advertisement campaigns
6) PPC ADVERTISING ACROSS MULTIPLE PLATFORMS, INCLUDING:
Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest,
Google, Gmail & Youtube campaigns management
Bing Ads campaign management
Amazon Ads Management
Work Experience:
Company Name: Systematix
Infotech Address: India
Position:
PPC Executive
Inclusive Dates: Jan 2014 - August
2015 Job Description:
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Creating PPC Campaigns
SMO, Google & Bing Ads
Monthly Reporting
Tweaking & Optimizing Campaigns
Making sure that KPIs are met
Company Name: Empower
Solutions Address: India
Position:
PPC Executive
Inclusive Dates: September 2015 - December
2016 Job Description:
● Creating PPC Campaigns
● Google, Bing, & Facebook
● Monthly Reporting
● Tweaking & Optimizing Campaigns
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Making sure that KPIs are met
Company Name: DIGI Ads
Expert Address: India
Position:
PPC Manager
Inclusive Dates: Jan 2017 - Jan
2019 Job Description:
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Client communication, understanding requirements
Creating PPC Campaigns
Google, Facebook/Instagram, Amazon, Bing
Monthly Reporting
Tweaking & Optimizing Campaigns
Making sure that KPIs are met
Company Name: Karta
Address:
Salt Lake,USA
Position:
ecommerce PPC
Specialist Inclusive Dates:
Feb 2019 Feb 2020
Job Description:
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Creating PPC Campaigns
Google, Bing & Amazon Ads
Weekly/Monthly Reporting
Tweaking & Optimizing Campaigns
Making sure that KPIs are met
Company Name:
Address:
Position:
Inclusive Dates:
Job Description:
IDIG Digital
Florida, USA
PPC Specialist
Oct 2020 – March 2021
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Creating PPC Campaigns
Google & Facebook
Weekly/Monthly Reporting
Tweaking & Optimizing Campaigns
Making sure that KPIs are met
Company Name: Z8 Clothing
Address:
USA
Position:
Amazon PPC Manager
Inclusive Dates: May 2020 – Feb 2021
Job Description:
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Creating PPC Campaigns
Google, Facebook & Amazon
Weekly/Monthly Reporting
Tweaking & Optimizing Campaigns
Making sure that KPIs are met
Personal Skills:
Passionate about Amazon selling
Data driven and analytical thinker
Self starter
Great communication skills (verbal and written)
Ability to work independently and as part of a team
Efficient worker
Creative thinker
References:
Digi Ads Expert – Managed all E-Commerce & Lead Generation clients - Jan 2017 - Jan 2019.
Karta Ventures – Managed all E-Commerce Clients (USA Based Agency - Owner
Mehtab and Alex) Feb 2019 – Feb 2020.
IDIG Digital – Managed Lead generation clients on Google & Facebook
Z8 Clothing – Managed all Amazon Listings
Certifications, Licenses & Trainings Completed:
Google Adwords Certification: https://bit.ly/2UMYfKo
Search Advertising
Shopping Ads
Video Ads
Display Ads
Google Analytics
Google Ads Measurement
Amazon Sponsored ad Foundation Certification
Education:
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IIPS (DAVV) College, Indore – B.com Hons
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IIPS (DAVV) College, Indore – M.B.A
I hereby certify that all information written above is true and correct to the best of my knowledge and
beliefs.
Sachin Dudani
Email:-Skype: live:7e36d744564ef3ac Mob:
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