SABURI ADEMOLA BALOGUN
Professional SUMMARY
Top –performing sales and distribution professional recognized for contributions to record-setting sales figures, territory expansion and new account development. Proven ability to lead sales teams to achieve multimillion-naira revenue gains. Offer an in-depth understanding of the sales cycle process and remain focused on customer satisfaction throughout all stages.
SKILLS
Excellent team building skill
Excellent knowledge of territory management
Sales team supervision
Revenue and profit maximization
Sales training
Excellent knowledge of retail sales
Excellent listening skill
Critical and creative thinking
Highly organized
Customers satisfaction
Professional Experience
Great Brands Nigeria Limited {Affiliate of BAT} , Lagos, Nigeria
Regional Manager, Lagos/SW - 1/2019 to Present
Responsible for providing leadership to the region by ensuring that the appropriate structures, systems, and competent sales values are developed to exceed revenue targets. Managed over 250 sales reps, 23 territory managers and 2 regional sales managers in 25 territories.
Outcomes:
Grew SW/Lagos regional sales performance by 2%% within 4 months.
Expanded retail sales outlets by over 5% in less than 4 months.
Increase brands visibility and availability to 70% in all retail outlets across the region.
Cut down on regional operation expenses by 10% within 4 months
Identified operational bottlenecks and made important changes immediately.
Developed a comprehensive training program for new sales force.
Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service level with existing accounts.
Improved sales policies and practices. Created accurate job descriptions and developed standards for customer relationship management.
Carefully monitored competition activities in the region to identify their strengths and weakness.
Reduced the strengths of competitions in the region using tactical activities approach.
Great Brands Nigeria Limited {Affiliate of BAT} , Kano, Nigeria
Regional Manager, North - 7/2018 to 1/2019
Responsible for providing leadership to the region by ensuring that the appropriate structures, systems, and competent sales values are developed to exceed revenue targets. Managed over 120 sales reps, 12 territory managers and 1 regional sales manager in 12 territories.
Outcomes:
Grew North regional sales performance by 12% within 6 months of my stay in the North.
Spearheaded territories expansion and development initiatives in the North region.
Improved brands visibility and availability in all retails outlets across the North region. Over 70% availability and visibility of our brands across the outlets.
Reduced North regional operation cost by 20% within 6 months
Identified operational bottlenecks and made important changes immediately.
Developed a comprehensive training program for new sales force.
Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service level with existing accounts.
Improved sales policies and practices. Created accurate job descriptions and developed standards for customer relationship management.
Carefully monitored competition activities in the region to identify their strengths and weakness.
Great Brands Nigeria Limited {Affiliate of BAT} , Enugu, Nigeria
Regional Manager,South East - 9/2015 to 7/2018
Responsible for providing leadership to the region by ensuring that the appropriate structures, systems, and competent sales values are developed to exceed revenue targets. Managed over 190 sales reps, 22 territory managers and 2 regional sales managers in 22 territories.
Outcomes:
Grew SE regional performance by 3% in 2016, 5% in 2017 and 8% in 2018 YTD.
Spearheaded territories expansion and development initiatives in the south region.
Contributed over 45% of the national sales figures and revenue in 2016 – 2018.
Managed effective implementation of Route-To-Market in south east region for 100% visibility and availability of NPI’s in 2016/2017.
Developed a comprehensive training program for new sales force.
Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service level with existing accounts.
Improved sales policies and practices. Created accurate job descriptions and developed standards for customer relationship management.
Achieved 2016/2017 star performance award for outstanding sales result across all sales channels {wholesale, motorbike and van sales}.
Reduced the regional operation cost by 25% in 2016/2017.
Carefully monitored competition activities in the region to identify their strengths and weakness.
Great Brands Nigeria Limited {Affiliate of BAT} , Lagos, Nigeria,
Process Manager- 11/2014 to 9/2015
Recruited to revamp the process department of the organization. Setup new process for sales operation nationwide and drive the EHS in line with standard practice.
Outcomes:
Spearheaded complete re-engineering of the company sales process in 2015.
Implemented new policies and procedures in collaboration with other functional heads.
Maintained compliance with company standards to perform all activities.
Collaborated with all functional heads to ensure smooth work flow and efficient organization operations.
Followed standards and procedures to maintain safe work environment.
Made unscheduled visits to locations for process compliance audit.
Coordinated and monitored vendor maintenance for small and large repairs within the company budget.
Provided outstanding customer service across all functions.
Implemented monthly departmental layered process audits to ensure proactive control over sales process.
MDS Logistics {Subsidiary of UACN Plc.}, Ijebu Ode & Ondo, Nigeria
Warehousing & Depot Operation Manager - 4/2008 to 11/2014
Advanced to warehousing and depot operation manager to implement good warehouse practice. Establish unflinching customer relationship management.
Outcomes:
Determined the most cost-effective procedure and routes for shipment.
Gathered, logged and monitored all shipping data.
Minimized damaged and repair costs of assets through careful management and preventive maintenance.
Managed shipment scheduled to maximize productivity and cut costs.
Organized weekly/monthly stock count exercise to avoid stock loss.
Coached other warehouse staff and organized quarterly performance reviews.
Created an annual budget and developed a comprehensive plan to accomplish company objectives while staying within budget.
Established cordial relationshipswith all relevant local/state government agencies to avoid operational disturbance.
MDS Logistics {Subsidiary of UACN Plc.}, Oregun-Ikeja, Lagos, Nigeria
Inventory Officer -3/2005 to 4/2008
Outcomes:
Handled daily stock reception and stock issuance.
Managed stock holding in the store and ensured safety of the company assets
Kept records of all daily activities taking place in the store.
Supervised the activities of gang laborers in the store.
Conducted daily spot check to avoid stock loss
Rendered daily stock activities report to the management.
Participated in quarterly national stock count.
Worked with my line manager to ensure smooth daily inventory management.
Maintained cordial relationship with the Company’s suppliers and all 3rd party JTV.
Education& TRAINING
National open University of Nigeria, Lagos, Nigeria
MBA: Business Administration, 2013
The Federal Polytechnic Ado Ekiti, Ekiti, Nigeria
HND: Agricultural Engineering, 1998
PROFESSIONAL DEVELOPMENT
The Art of Persuasive Sales and Relationship Building (University of Baltimore, Maryland, USA) 6/2019
Change Management Program (Safety Edson Associates) 2/2014
Mandatory Continuing Professional Education Program (ICAN) 9/2013
Competence Level 3 HSE (ISPN) 6/2013
General Health, Safety and Environment (ISPN) 5/2013
Essential of Logistics and Supply Chain Management (MDS Logistics) 11/2012
Industrial Health and Safety at Workplace (MDS Logistics) 10/2012
Management Development Program (Gibbot Consulting) 6/2010