Saanvi S Wankhede

 Saanvi.S.Wankhede Phone:- E-mail:- Objectives To obtain a responsible challenging position as in an organization which is market oriented, with opportunities to use my knowledge and experience, leveraging on my strengths, self-confidence, perseverance and commitment. More than 8 years of experience in the field of marketing. I am ambitious ,Based in reality — grounde,level-headed,ready to learn new techniques, confident and willing to speak up or speak out,creative with new ideas for betterment of organisation. jovial — fun to be around, Kind — caring and thoughtful, Lead-able – willing to learn new things and be taught, Makes decisions quickly — doesn’t take too long to ponder something,Organized, Open-minded — willing to accept others’ ideas and suggestions, Professional, Qualified — able to meet job requirements Education Master’s of Arts – Sociology (2004 – 2006) BA ---Philosophy -) Skills Marketing Strategies Corporate Communications Creative Team Leadership Product Positioning/Branding Hyper space research(Online Research) Excellent Management ,planning and Interpersonal skills Always ready to learn new things that are in the interest of company and to me. Sales Collateral & Support Public & Media Relations Client & customer relationship building New Product Launch Research Always Ready to learn new things Exposure to different assignments. Achievement’s Highly positive approach towards the job, with ability to perform well under tremendous work pressure Tremendous sales aptitude Pleasant personality with specially developed soft skills Extra ordinary convincing powers. Able to carry out effective business interaction with people irrespective of their work domain or designation Excellent English communication skills Key contribution to the extensive integrated launch campaign for brand Mumbai Mirror in Times of India. With a small team, managed the Print media project as well as 24 hrs helpline service right from sourcing the classified advertisement, Building relationship with agencies, ensuring smooth revenue flow. Attained sales quotas consistently between 2002 to 2005 Awarded Certificates as Most Promising employee of month from 2003 in 2005 by the Times Marketing Director MsNiloferBillimoria for the sales contribution & achievement of targets. Have Generated target of 25 crores to times classified & its helpline service Was in charge of Bombay time’s Classified advertisement section. Key contribution to the Online Market research (Hyperspace research) from the beginning of the project to end i.e. from implementation to closure & sharing data with client(Nivea) Proven qualitative market research skills. Experience in various market research techniques to assess customer. Good skill in customer satisfaction, customer segmentation, visual appeal, brand perception, and usage pattern focus group, projective techniques, ethnography, in-depth phone interviews, and survey design. Current Experience Currently working as freelance researcher for various research companies till date. Hands on experience on various FMCG, pharma, Consumer goods project. Experience in Concept testing, Evaluation and exploratory studies. Designation: Freelance Supervisor (May 1998 – Feb 2000) IMRB (Indian Market research Bureau): (Mumbai, Dadar) Briefing the Field executives for research projects. Handling different Market Research projects on daily basis. Research studies handled & worked on corporate DI ,CLT ,in house CLT & FGD , Handling interviewers for these projects Planning for the projects. Designation: Junior Officer (June 2000 – Nov 2001) M B L-R C G (Market Behaviors Ltd & Research Consultant Group)(Mumbai, Vile Parle) Recruiting and training executives for various market research projects. Analysis and Study of all the requirements for research projects. Handling Interviewers & Client Co-ordinations. Planning and Implementation of various modules in the project. Designation:TEAM LEADER (December 2002 to January 2006) MagusCustomer Dialog Pvt Ltd-Times Info line (The Times of India)(Mumbai, Khar) Interacting with the manager for determining the sales goals and planning strategies to achieve the assigned targets Maintaining relationships with the existing advertisers and searching for new advertisers for building up the business network Keeping track of the current market trends in advertising and communicating it to the management Marketing outdoor advertising for the client Maintaining regular communication with the client to acquire the most recent information about their product/service to increase advertisement selling effectiveness Communicating with the management, clients, advertisers and the whole business network through calls, emails and letters Procuring new business by contacting new advertisers through specially organized promotional events and activities Generating new business for sponsorship programme for new events in print media. Checking records of procured business against the assigned targets and changing further work strategies accordingly Planning and encouraging other supportive revenue generation services Achieving individually assigned sales targets as well as assisting other executives in attaining their assigned targets Interacting with the production team for maintaining coordination between the production activities and the advertisements Developing advertisement formats by consulting the production team and using them for sales activities Obtained sales goals and met quotas through telemarketing Devised sales proposals including advertisement layout and other related requirements Performs tasks like persuading clients to buy advertising time or space .Handles the responsibility of identifying advertising budget manager of target audience and contacting them .Convince clients by explaining the benefits by, using viewing figures and statistics on readership. Responsible for preparing quotations as well as negotiates on the same .Performs tasks like closing the deal and maintain proper record of the details Review advertisement and discuss performance with the advertising manager Giving Induction and Briefing about the Company and the project undertaken. Won many acclaims from client for being best performer for each month Working on the project-“Times Info line” which is a 24 hrs. helpline of The Times of India where the job entails selling the concept of Times Info line. Involves space selling, handling operations and marketing call center services Times Info line. Assist Classified Advertising sales in conducting face-to-face meetings, with clients. Prepares sales presentations and prospects Handling a team of 12 sales executives & 8 telemarketing Executives. Designation:Recruitment Executive.( 14 November 2006.to July 2008) StaffService Net (Net Technologies)(Mumbai, Jogeshwari) Co-ordination with the Clients and HR Managers of companies and understanding their requirements for the purpose of recruitment. Finding the suitable candidates from various sources. Conducting telephonic Interviews of the candidates. Select candidates as per requirements of clients and scheduling them for interview. Maintaining the database of the clients and candidates and updating their status. Designation: Process Manager (Nov 2009 – Nov 2011) GfK Mode pvt ltd: (Mumbai ,Kalina) Understanding of the marketing problem or why the client wants to do the study, what decisions impinge on this study. Studies handled: proficiently handled studies in media, FMCG, retail, agriculture, automobile, food & beverages, personal care, Pharma, consumer durables, banking, apparels etc. Especially have done studies like: concept clinic and innovation study, brand communication studies Understanding consumer behavior Research Instruments: – translating the proposed approach into suitable instruments, being sensitive to how to ask the question, when to ask the question and how to measure the response. Sending research proposals to various client and creating new revenue opportunities for the company Areas of expertise: Have hands on experience in moderating DIs,& participated with other moderators in FGDs, paired interviews, consumer home visits, accompanied shopping visits, in store observations, Sojourns, in-depth interviews, mini groups, Ethnography, retail audits, mystery audits etc ,Hyperspace research , Dyads & Triads through reliance webcam for international studies .Worked on international studies Have Leadership quality – motivating, guiding, training & building camaraderie amongst the executives in the team Relationship building – being sensitive to the nature of the research person, suitably adopting strategies to circumvent his idiosyncrasies, aiding the researcher with new information regarding his clients. Cost management – preparation of realistic budget for field, being realistic while discussing with field about it, identifying avenues to minimize cost over runs, minimizing other costs. Worked as Freelance Researcher (Jan 2012-June 2012) for various market research agencies Undertaking various study groups, conducted secondary research, up-dated hypermarket data base, Participated in study design and client debriefs. Conducted in-depth interviews in person and over the telephone.  Designation: Project lead (July 2012 – Till April 2013) SGS India Pvt ltd: (Mumbai ,Kanjurmarg) Operational Lead: Solutions provider for high value clients. Key Account Management. Project Management New project set up and briefing. Building new relationship with new & existing clients. Client Servicing (Initial offerings, set up and day-to-day supervision of client requirements, recommendations based on reporting). Effective intermediating for interoffice projects  Vendor negotiations Data analysis including value additions and custom reporting. Questionnaire development. Strategic Project Management: Specialization in providing a planned approach, a consistent supervision and efficient decision making in projects. My proactive approach has helped provide delights to clients. Client Relationship Management: Successfully revived esteemed clients from different industries to give optimum value to my company. Handled and done Audits for Automobile , Retail ,FMCG, Hotels, Airport stores , Fast moving goods. Last Job From Feb 2014 – Sep 2014 working with L’Oréal, Hard research, Market vista, Gfk and other research Companies as Freelance Consumer Evaluation researcher. Experience of product testing for L’Oréal innovation and Research and development branch from Feb 2014 onwards especiallyqualitative consumer research