Saad Shafqat

SAAD SHAFQAT Marketing Coordinator PROFILE PERSONAL Name Saad Shafqat Phone - Email - Location Dubai An experienced Content Writer and PR Editor with almost 10 years of experience in creating engaging content, developing effective public relations strategies, and building strong relationships with media contacts. Proven track record of delivering high-quality content on time and within budget. Adept at managing multiple projects simultaneously and working collaboratively with cross-functional teams. KEY SKILLS • Excellent writing and editing skills • Strong communication and interpersonal skills • Experience with content management systems, email marketing platforms, and OTHER SKILLS social media management tools • Knowledge of SEO best practices and Google Analytics Writing Editing For Style EDUCATION Proofreading Grammar Checking 2020 B . A ( J O U R N A L IS M ) University Of The Punjab Research Target Reading Analysis Proper Tonality & Level Search Enginge Optimization (SEO) PROFESSIONAL EXPERIENCE 2022 • Created and managed content for various platforms, including websites, social media, and Google Ads print materials, resulting in a 70% increase in website traffic and a 40% increase in social media engagement Keyword Research • Developed and executed PR strategies to secure media coverage in top-tier publications, MS Office resulting in a 40% increase in media mentions and a 20% increase in brand awareness • Built and maintained strong relationships with media contacts, resulting in a 50% increase in Email Marketing media inquiries and a 35% increase in interview requests • Conducted market research and analyzed industry trends to develop content and PR Wordpress REFERENCE Available upon request L EO S D EVE LO PM E N TS ( D U B A I) MARKETING COORDINATOR (June 2022 - Present) Social Media Marketing (SMO) strategies that aligned with business objectives 2022 GERMEDUSA CONTENT TEAM LEAD | AUDITOR (February 2022 - June 2022) • Collaborated with cross-functional teams to develop and execute integrated marketing campaigns, resulting in a 25% increase in lead generation and a 20% increase in customer retention • Created and managed content for email marketing, blogs, and newsletters, resulting in a 40% increase in email open rates and a 30% increase in click-through rates • Coordinated with external partners and vendors to execute events and sponsorships, resulting in a 50% increase in event attendance and a 40% increase in brand recognition • Conducted competitive analysis and monitored industry trends to inform content and marketing strategy 2021 N EWCO M CO M PUT E R SYST E M S L LC ( D u ba i ) COPYWRITER | EDITOR (August 2021 - January 2022) • Aligned copy strategy across all marketing channels. • Developed copy for client websites and blogs. • Wrote advertising copy for print ads and radio spots. • Collaborated with graphic designers to write and produce digital ads • Managed client feedback meetings. • Ensured all timelines were met throughout the content production, editing, and delivery process. 2021 O R IE N T PL A N E T ( D U B A I) PR. EDITOR (February 2021 - June 2021) • In charge of content development and content planning for monthly articles for Corporate Industries. • Proofread and edit documents, articles, and all advertisements and all other content prior to publishing. • Assign topics to writers according to their expertise and interest in a subject matter. • Coordinate with the publishing company's board of directors. 2018 YE H IWE B ( L a h o re ) SENIOR CONTENT WRITER | SEO CONTENT (March 2018 - December 2021) • Oversee all areas of landing page design, from copywriting to UX/UI to ongoing CRO via data-driven A/B tests. • Own copywriting for assigned product and service brands, including taglines, why buys, detail page headlines, digital ads, and retail signage while staying true to the brand's original voice. • Create automated email campaigns for 1+ million behavioural, transactional, and engagement-oriented consumers. • In 16 months, I increased SEO traffic from 20K to 180K people per month for two domains. • In 6 months, I increased average landing page conversions by 25% for 9 eCommerce landing pages. 2013 K EY2CO D E S O F TWA R E H O U S E PROJECT MANAGER | SEO EXPERT (April 2013 - February 2018) • Wrote original content for businesses in the legal, financial, health care, energy, real estate, public sector, education, and human resources sectors. • Collaborated with a team of writers and content marketing strategists to create copy that promoted clients' SEO, sales, and thought leadership objectives. • Wrote articles for a website that covers developing technology and consumer electronics news. • I created a comprehensive debriefing document to document client histories and facilitate writer transitions. • Edited and proofread content to verify appropriate grammar, quality, and AP Style compliance. • I Was the primary editorial contact for several clients.