Some years ago my boss asked me to run social media so he wouldn't have to deal with it. I did it but really didn't focus on it. What was the point? Sales solve everything, not Instagram. Then one night I saw a photo of an acai bowl on Instagram. I become obsessed with this coffee shops bowls. What lead me to spend hundreds of dollars on these glorified smoothie bowls? Instagram. Instagram can drive sales, from that point on I took Instagram very seriously. Now I love learning about other businesses and helping them with their social media.