Ryan Mitchell

Ryan Mitchell Digital Advertiser Phone Email LinkedIn - - linkedin.com/in/ryanmitchell4 Career Profile Career Highlights Over the past 10 years I have excelled in Marketing and Digital Advertising. I have run campaigns for politicians, retailers, auto dealers, realtors, ecommerce and everything in between. I am certified in all the major platforms, and use them daily. - Implemented a cross platform automated reporting system that saved our team an average of 2 hrs/day, per team member. Core competencies include Ad Server Management, SEO, Project Management, Team Management, Budgeting, Content Management, Market Research, Inbound Marketing, Email Marketing, Social Media Marketing and more. - Documented the on-boarding, current process, and reporting system knowledge base. This reduced meetings by 2 hrs/week and increased accounts worked on daily by ~20% per team member. Work Experience - Managed a 1 million dollar account, which spent over the coarse of 1 week. That account over delivered every KPI. May 2019 - Current Senior Digital Marketing Analyst Team Velocity 100% auto dealer focused; with brand cleverness and sales tracking as the top initiatives. I manage our nearly 400 client products over email, digital adverting, and website tracking. I am one of the team leads. Herndon, VA - Helped migrate entire company’s Google Tag Manager (GTM) tracking to a single container. Estimate time saved on tag management is ~2 hrs per analyst, per task. - Documented entire team process knowledge base. Upkeep where needed. Nov 2018 - May 2019 Marketing/Lead Gen Supervisor CAZA Group Real estate conglomerate focused on an organic and paid content strategy by Agent. I oversaw and implemented all marketing initiatives. Reston, VA - Built Facebook Ads and Google Ads account from the ground up. We saw ~30% more leads monthly once ad servers were up and running. - Optimized our monthly newsletter, increasing overall engagement month over month. Jan 2018 - Jun 2018 Programmatic Campaign Manager Marketron Agency focused around the marketing efforts of local companies. I managed and headed up some of the accounts. Denver, CO - Implemented, QA’d, and oversaw the general campaign pixel tracking systems. This let other team member handle other tasks. - Documented out the team’s process for campaign management. Overall I saw ~1 hr improvements, by day, once completed. Apr 2017 - Dec 2017 Performance Media Manager (Ad Ops) IMM Agency that offered dynamic ad offerings with a focus on data automation. I managed the trafficking, QAing, and internal process of all accounts. Boulder, CO - As the pixel tracking Subject Matter Expert (SME), I was the go-to-guy for talking points for our client facing Account Managers. - Documented out entire team’s process. Every new hire there after was up to speed in weeks instead of months. Work Experience Continued Jul 2015 - Dec 2016 Campaign Manager Resonate Agency that focused on political and auto dealer clients. Main offering included in depth behavioral analytics. I oversaw ~30 accounts concurrently during my tenure. Reston, VA - Managed our 1 million dollar account that spent over ~1 week. We delivered in full with all KPIs hit. - Took our manual reporting system, and automated it across our CRM, ad servers, and reporting platforms. Estimated time saved ~2 hrs/day per team member. Mar 2014 - Jul 2015 Reporting Specialist, Business Systems COE Verve Agency that focused on mobile advertising and view ability. I assisted the Campaign Managers in their reporting efforts Bethesda, MD - Managed all reporting that was needed, with ~30 clients facing reports built every day. - Managed a team of 12 freelancers, that worked on our location validation system (lat long matching). Certifications / Education Google Certs Digital Sales, Display Ads, Mobile Ads, Search Ads, Video Ads, Google Analytics, Shopping Ads Bing Certs Accredited Professional Hubspot Certs Inbound Marketing, Content Marketing, Social Media Marketing, Email Marketing Northern VA Community College 2008 - 2009 Computer Science Interests Reading Video Games Listen Music Content Creation Working Out